About Omio
Omio, formerly known as GoEuro, is a German online travel comparison and booking website founded in 2013 by Naren Shaam. Headquartered in Berlin, Omio has established itself as a leading global platform for multi-modal transportation.
Its primary service is to aggregate schedules, fares, and seat inventories from various transport operators—including trains, buses, flights, and ferries—across Europe, North America, South America, and parts of Asia.
Omio normalizes this disparate data into a single, easy-to-use search interface, allowing travelers to compare and book the fastest, cheapest, or best travel options. Omio works with over 2,300 transport partners in 45 countries and is a full ticketing platform where customers can buy tickets directly.
Omio Affiliate Program Overview
The Omio Affiliate Program allows website owners, bloggers, online travel agents, and content creators to monetize their audience by promoting Omio’s travel comparison and booking service. Affiliates earn a commission for each redirect that leads to a booking on the Omio platform.
| Factor | Details |
| Industry | Travel, E-commerce |
| Product Type | Digital Travel Booking Services (Trains, Buses, Flights, Ferries) |
| Affiliate Program Type | CPA (Cost Per Acquisition) / CPS (Cost Per Sale) |
Omio Affiliate Program Offers
The program provides various tools and has clear guidelines on the acceptable content and traffic sources to ensure a quality partnership.
| Factor | Details |
| Promotional Materials | Banners, Text Links, Search Widgets (Customizable), Deeplinks, Search API |
| Affiliate Cookie Duration | Typically 30 days |
| Accepted Traffic Source | Blogs, Websites, Apps, Social Media Channels, Email Marketing, Coupon Sites, Cashback Sites (with restrictions), Messengers (e.g., Telegram, WhatsApp) |
| Accepted Countries | Worldwide (Global access) |
| Explicit Content | Not Allowed |
| Religious or political content | Not Allowed |
Omio Affiliate Commissions & Payments
The Omio affiliate commission structure is performance-based, meaning the commission depends on the market promoted and the resulting sales.
| Factor | Details |
| MLM (Multi-Level Marketing) | Not applicable (Single-tier commission structure) |
| Commission Rate | Varies, typically 2% – 8% Per Sale (or up to 3.5% for new users on some networks) |
| Commission Structure | Performance-based (CPA/CPS), Single-Tier. Rate may be reduced for promoting specific deals/vouchers. |
| Payout Frequency | Monthly (after invoice approval) |
| Payout Methods | Bank Wire Transfer, PayPal, and potentially other supported methods (depending on the network) |
| Minimum Payout | €100 (or $50/€50 depending on the network) |
Suitable Affiliates for Omio Affiliate
The Omio affiliate program is primarily designed for affiliates with an audience interested in travel planning, booking, and deals.
| Affiliate Type | Suitability | Rationale |
| Bloggers | Highly Suitable | Especially travel bloggers, niche route guides, and budget travel sites who can integrate widgets, links, and API searches into their content. |
| TikTokers | Suitable | Can use links in bio or within content to promote travel deals, ‘how-to’ booking videos, or quick comparison tips. |
| KOC (Key Opinion Consumers) | Suitable | Individuals who genuinely use and review the Omio booking experience, offering authentic testimony to their audience. |
| KOL (Key Opinion Leaders) / Influencers | Highly Suitable | Travel influencers and those with a large audience focused on exploring new destinations or budget travel. |
| YouTubers | Highly Suitable | Can create video content for travel itineraries, booking tutorials, price comparisons, and trip planning, including links in the video description. |
| Video editors | Low Suitability | Not directly suitable for promotion, but their skills are necessary for content creators (YouTubers/TikTokers/Livestreamers) who are the primary affiliates. |
| Livestreamers | Suitable | Those who stream travel planning, virtual trips, or Q&A sessions about booking can direct viewers to affiliate links. |
Omio Affiliate Software
Omio primarily partners with major third-party affiliate networks to manage its program, rather than solely using proprietary in-house software.
Omio utilizes external Affiliate Management Software/Networks such as Impact and Travelpayouts (as well as regional networks like Admitad and InvolveAsia) to manage its affiliate program, tracking, and payments. They also offer a direct sign-up option which may be managed through their internal B2B solutions or a dedicated partner portal.
3 Alternatives for Omio Affiliate Program
Omio is a multi-modal search engine. Its alternatives often focus on specific segments like rail, flights, or accommodation. The following three alternatives offer strong programs in the broader travel niche: Trainline, Skyscanner, and Booking.com.
| Comparison Factor | Omio | Trainline (Rail/Coach Focus) | Skyscanner (Flight/Hotel/Car Focus) | Booking.com (Accommodation/Flights Focus) |
| Average Bill | Approx. €75 (Average basket size) | Varies based on ticket price, similar to Omio for rail journeys. | Not applicable (Meta-search, directs to operator). | Higher (Accommodation bookings typically have a higher value). |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | €100 (or $50/€50 on some networks) | Varies by network (e.g., $50-100) | Varies by network (often $100) | Varies by network (often €100 or $100) |
| Payment Frequency | Monthly | Monthly (Varies by network) | Monthly (Varies by network) | Monthly (Varies by network) |
| Commission | 2% – 8% Per Sale (CPS) or Per Redirect (CPA) | Typically 3% on confirmed sales (CPS) | 50% – 80% of Click-Out Revenue (CPA) | 25% – 40% of Commission Revenue (CPS) |
| Conversion | High (due to multi-modal comparison and direct booking) | High for rail-focused traffic | High (due to strong brand recognition and comparison tool) | High (leading global accommodation provider) |
| Marketing Materials | Widgets, Banners, API, Deeplinks | Deeplinks, Banners, Search Boxes, API | Widgets, Deeplinks, Banners | Search Boxes, Banners, Deeplinks, White Label |
