About Omnisend
Omnisend is a powerful marketing automation platform designed specifically for eCommerce businesses. It helps online stores drive customer retention and boost sales by combining multiple marketing channels—such as email, SMS, and web push notifications—into a single, seamless, and automated workflow.
Key features include pre-built automation workflows (like abandoned cart recovery and welcome series), advanced segmentation, and detailed analytics for tracking campaign performance and revenue. It integrates with major eCommerce platforms like Shopify, WooCommerce, and BigCommerce.
Omnisend Affiliate Program Overview
The Omnisend Affiliate Program allows individuals and businesses to earn recurring commissions by referring new paying customers to the Omnisend platform. It is a performance-based partnership that leverages the affiliate’s audience to promote a highly relevant tool in the eCommerce and digital marketing space.
| Feature | Details |
| Industry | Software as a Service (SaaS), Email Marketing, SMS Marketing, Marketing Automation, eCommerce. |
| Product Type | Digital Software/Service (Subscription-based). |
| Affiliate Program Type | Recurring Revenue Share/Commission. |
Omnisend Affiliate Program Offers
Omnisend provides its affiliates with the necessary resources and favorable terms to effectively promote the platform and ensure their efforts are properly compensated.
| Offer Detail | Specification |
| Promotional Materials | Ready-to-use creatives, including banners, logos, and text links. Dedicated affiliate support for tailored advice and content ideas. |
| Affiliate Cookie Duration | 60 days. The affiliate gets credit for a referral if the user signs up and becomes a paying customer within 60 days of the first click. |
| Accepted Traffic Source | Blogs, websites, social media, newsletters, and content marketing (reviews, tutorials, comparisons) that target an audience interested in eCommerce or email marketing. |
| Accepted Countries | Global reach, as Omnisend serves over 150,000+ eCommerce brands worldwide. |
| Explicit Content | Not explicitly mentioned in common program overviews, but generally, SaaS affiliate programs prohibit the use of explicit content in promotion. |
| Religious or political content | Not explicitly mentioned, but typically prohibited under the terms of service for most professional SaaS affiliate programs to maintain brand neutrality. |
Omnisend Affiliate Commissions & Payments
The Omnisend affiliate structure is designed to reward long-term partnerships through a recurring commission model managed by a major third-party affiliate platform.
| Commission & Payment Detail | Specification |
| MLM | No (It is a standard affiliate/referral program, not Multi-Level Marketing). |
| Commission Rate | 20% recurring. |
| Commission Structure | 20% lifetime recurring commission for every referred paying customer, for as long as the customer stays on a paid Omnisend plan. |
| Payout Frequency | Monthly (following the payout schedule of the affiliate management platform). |
| Payout Methods | Electronic Funds Transfer (EFT), PayPal, Direct Deposit, Check, Wire Transfer (methods are typically handled through the platform, like Impact or PartnerStack). |
| Minimum Payout | Typically no strict minimum payout balance is specified in some overviews, though Impact/PartnerStack (their software) may have a threshold (often around $10 for PayPal/Stripe, or $100 for bank transfer). Some sources cite a $100 limit that rolls over if not met. |
Suitable Affiliates for Omnisend Affiliate
The Omnisend Affiliate Program is primarily suitable for individuals and entities that have an audience composed of eCommerce store owners, online business marketers, and small-to-medium business owners who need email and SMS marketing automation tools.
- Bloggers: Highly Suitable. Especially those focused on eCommerce, digital marketing strategies, platform reviews (Shopify, WooCommerce), and business growth tools.
- TikTokers/YouTubers/Video Editors/Livestreamers: Suitable. If their content is focused on eCommerce tips, “how-to” guides for online store marketing, SaaS reviews, or business tool tutorials, they can be highly effective.
- KOC (Key Opinion Consumers) / KOL (Key Opinion Leaders) / Influencers: Suitable. Those with an engaged B2B audience (small business owners, entrepreneurs, marketers) are well-suited. Less effective for general lifestyle/consumer influencers.
In summary, the program is best for content creators, bloggers, marketers, and agencies who can educate their audience on the value of sophisticated email and SMS marketing for online sales.
Omnisend Affiliate Software
Omnisend utilizes a third-party affiliate management software.
They primarily run their program through Impact and have also historically used PartnerStack. These platforms handle the crucial functions of tracking clicks and conversions, managing reporting, and processing affiliate payments, providing affiliates with a streamlined and reliable experience.
3 Alternatives for Omnisend Affiliate Program
Here are three popular alternatives in the email marketing/marketing automation space that also offer affiliate programs, along with a comparison table. The alternatives chosen are ActiveCampaign, Brevo (formerly Sendinblue), and GetResponse.
ActiveCampaign is a leading platform known for its advanced sales and marketing automation capabilities, particularly for small-to-midsize businesses (SMBs). Its affiliate program offers recurring commissions based on performance tiers.
Brevo (formerly Sendinblue) offers a comprehensive suite of digital marketing tools, including email, SMS, and chat, often positioning itself as an all-in-one solution for growing businesses. Its affiliate program provides both fixed and recurring commission options.
GetResponse is an all-in-one online marketing platform featuring email marketing, landing pages, webinars, and marketing automation. It offers a choice between a one-time lump sum commission or a recurring rate.
Comparison Table
| Factor | Omnisend | ActiveCampaign | Brevo (Sendinblue) | GetResponse |
| Average Bill | High (Platform is premium, paid plans start around $16/month but scale with contact list size; AOV cited as $200+) | High (Paid plans start around $39/month for Marketing Lite, scales with contacts) | Medium/High (Paid plans start around $25/month for business, scales with emails) | Medium (Paid plans start around $19/month, scales with list size) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | Varies by platform (Often $100 for bank, less for PayPal/Stripe) | Varies by performance tier | Varies by platform (e.g., $100 for Brevo) | None (via PayPal/Check) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 20% Lifetime Recurring | 20% to 30% Lifetime Recurring (Tiered) | €5 per free account + €100 one-time for paid plan OR 30% Recurring | 33% Recurring OR $100 One-Time |
| Cookie Duration | 60 days | 90 days | 90 days | 120 days |
| Marketing Materials | Banners, Text Links, Dedicated Support | Links, Banners, Webinars, Dedicated Partner Manager | Banners, Widgets, Dedicated Partner Manager | Banners, Videos, E-books, Dedicated Support |
