About OnlyFans

OnlyFans is a London-based social media subscription service founded in 2016. It revolutionized the creator economy by allowing content creators to monetize their influence through monthly subscriptions, “pay-per-view” (PPV) messaging, and tips. While it is most famous for adult content, the platform hosts creators from various niches, including fitness, cooking, music, and DIY.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

OnlyFans Affiliate Program Overview

OnlyFans does not have a public affiliate program for “products.” Instead, it has a Creator Referral Program. This program allows existing users to refer new creators to the platform and earn a percentage of that creator’s earnings.

Feature Description
Industry Content Creation / Social Media / Adult Entertainment
Product Type Digital Service / Subscription Platform
Affiliate Program Type Referral Program (Creator-to-Creator)

OnlyFans Affiliate Program Offers

The program is built to incentivize the recruitment of new talent to the platform. Unlike retail brands, the “offer” is the lifetime (or time-capped) value of a referred creator.

Feature Details
Promotional Materials Unique Referral Link, Dashboard tracking
Affiliate Cookie Duration Typically 30 days (from click to sign-up)
Accepted Traffic Source Social Media, Blogs, Direct Messaging, Personal Websites
Accepted Countries Global (excluding sanctioned regions)
Explicit Content Permitted (Core business model)
Religious or Political Content Allowed, provided it doesn’t violate TOS (Hate speech is banned)

OnlyFans Affiliate Commissions & Payments

The OnlyFans referral structure is famous for its “5% rule,” though the platform has capped and modified these terms in recent years to manage long-term payouts.

Feature Details
MLM (Multi-Level) No (Single-tier referral only)
Commission Rate 5% of the referred creator’s earnings
Commission Structure Percentage-based (Capped at $1 million in total earnings per referral)
Payout Frequency Monthly (after a 7-day pending period for funds)
Payout Methods Bank Transfer (ACH/SEPA), Paxum, Cosmo Payment
Minimum Payout $20

Suitable Affiliates for OnlyFans

Because OnlyFans is a creator-centric platform, the program is best suited for those who already have a presence in the digital media space:

  • Bloggers: Those writing about the “gig economy,” side hustles, or adult industry news.
  • TikTokers: Creators who can drive “top-of-funnel” traffic to sign-up pages.
  • KOC (Key Opinion Consumers): Real users who share their success stories on the platform.
  • KOL (Key Opinion Leaders): Industry experts who mentor new creators.
  • Influencers: High-reach individuals who can pivot followers into creators.
  • YouTubers: Specifically those in the “How-to” or “Business” niche.
  • Video Editors: Professionals who work with creators and can refer their clients to the platform.
  • Livestreamers: Creators on Twitch or Kick who interact with potential new OnlyFans talent.

OnlyFans Affiliate Software

OnlyFans uses In-house affiliate management software. The referral system is integrated directly into the creator’s dashboard, allowing them to generate links and track referred creators’ earnings in real-time without using third-party networks like Impact or ShareASale.

3 Alternatives for OnlyFans Affiliate Program

Since OnlyFans has occasionally limited its referral program, many affiliates look toward “Fan Platform” alternatives that offer more aggressive commission structures.

Comparison Factor Fansly LoyalFans FriendsOnly
Description The biggest direct competitor to OnlyFans. A creator-friendly site with advanced tech tools. A TikTok-style subscription platform (Vertical video).
Average Bill $10 – $20 $15 – $25 $5 – $50
Entry Fees Free Free Free
Withdrawal Threshold $20 $50 $50
Payment Frequency Weekly / Daily Weekly Daily / Weekly
Commission 1% to 5% (Tiered) 5% Lifetime 5% to 10%
Conversion Very High (Fast growing) High (Niche fans) Medium (Newer platform)
Marketing Materials Referral links, Banners Deep linking, Banners Promo videos, Links