About Onnit
Onnit is an Austin, Texas-based lifestyle brand founded by Aubrey Marcus in 2011 with the goal of achieving “Total Human Optimization.” The brand’s approach focuses on the synergy between the mind and body.
Onnit offers a diverse range of products, including nutritional supplements (notably their flagship nootropic, Alpha BRAIN®), specialty foods, fitness equipment (like kettlebells and battle ropes), and athletic apparel.
They emphasize science-driven, rigorously researched, and third-party tested ingredients in their supplements and have gained international fame through endorsements from athletes, weightlifters, and figures like Joe Rogan.
Onnit Affiliate Program Overview
The Onnit Affiliate Program is a performance-based marketing program that allows content creators, publishers, and influencers to earn commissions by promoting Onnit’s line of supplements, fitness equipment, and other wellness products to their audience. The program is often managed through a reputable third-party affiliate network.
| Factor | Detail |
| Industry | Health and Wellness, Sports Nutrition, Fitness, Biohacking |
| Product Type | Supplements (Nootropics, Vitamins, etc.), Functional Foods, Fitness Equipment, Apparel |
| Affiliate Program Type | Cost Per Sale (CPS) / Percentage-based Commission |
Onnit Affiliate Program Offers
Onnit provides its affiliates with the necessary resources and guidelines to effectively promote the brand while ensuring compliance with regulations, particularly regarding health claims.
| Factor | Detail |
| Promotional Materials | Unique affiliate tracking links, Banners, Graphics, Text Links, Discount Codes/Exclusive Promotions |
| Affiliate Cookie Duration | Typically 45 days (Note: Some sources mention 30 days, but 45 days is commonly cited) |
| Accepted Traffic Source | Websites, Blogs, Social Media Channels (e.g., YouTube, TikTok, Instagram), Email Marketing (must align with brand guidelines) |
| Accepted Countries | Often Worldwide acceptance, with a primary focus on the US market |
| Explicit Content | Not Accepted (Affiliates must adhere to brand-safe content guidelines) |
| Religious or Political Content | Not Accepted (Affiliates must avoid content that is religious or political in nature when promoting the brand) |
Onnit Affiliate Commissions & Payments
The program offers competitive commission rates, especially for premium products in the health and wellness space, with commissions typically being a percentage of the sale value.
| Factor | Detail |
| MLM | No (It is a standard affiliate marketing/referral program, not a multi-level marketing scheme) |
| Commission Rate | Generally 10% per sale, with potential for up to 15% or higher (e.g., 18-30% for experienced/high-volume affiliates) |
| Commission Structure | Percentage of Sale Price (Single-Tier) |
| Payout Frequency | Monthly (Standard for most affiliate networks) |
| Payout Methods | Varies by affiliate network (Commonly PayPal, Direct Deposit, or Wire Transfer) |
| Minimum Payout | Typically $100 (Varies depending on the affiliate network used) |
Suitable Affiliates for Onnit Affiliate
The Onnit Affiliate Program is highly suitable for content creators and publishers whose audience is actively interested in optimizing their health, fitness, and cognitive performance.
| Affiliate Type | Suitability | Rationale |
| Bloggers | Highly Suitable | Ideal for writing detailed supplement reviews, Total Human Optimization guides, and fitness routines. |
| TikTokers | Suitable | Can create short, engaging videos showcasing product use (e.g., workout routines, Alpha BRAIN® benefits for focus). |
| KOC/KOL/Influencers | Highly Suitable | Excellent for authentic promotion, leveraging audience trust, and showcasing personal product results in the fitness and wellness niche. |
| YouTubers | Highly Suitable | Perfect for in-depth product unboxings, training demonstrations using Onnit equipment, and comprehensive supplement reviews. |
| Video Editors | Less Suitable | Not a direct fit unless they run their own publishing platform (YouTubers/TikTokers hire editors, but the editor role is not the affiliate). |
| Livestreamers | Suitable | Can host Q&A sessions on health/fitness, use and talk about the products live, and place links in their channel descriptions. |
Onnit Affiliate Software
Onnit primarily manages its affiliate program through a third-party affiliate network rather than an in-house solution.
The Onnit Affiliate Program is managed using the affiliate management software platform Impact (also known as Impact Radius) or similar established networks like AvantLink (less common in recent data). Using a platform like Impact allows Onnit to leverage its tracking, reporting, and payment infrastructure.
3 Alternatives for Onnit Affiliate Program
Here are three popular alternatives in the health, fitness, and supplement space compared to the Onnit affiliate program.
| Comparison Factor | Onnit | Thorne Research | Organifi | MyProtein |
| Primary Niche | Total Human Optimization, Nootropics, Functional Fitness | Science-Backed Supplements, Clinical Focus | Organic Superfood Blends, Green Juices | Sports Nutrition, Protein Powder, Gym Apparel |
| Average Bill | Moderate (e.g., $50 – $200+) | Medium-High (Premium supplements) | Medium-High (Subscription-friendly blends) | Low-Medium (High volume/discounts) |
| Entry Fees | None (Free to Join) | None (Free to Join) | None (Free to Join) | None (Free to Join) |
| Withdrawal Threshold | Varies by Network (Typically $\$100) | Varies by Network | Varies by Network | Varies by Network (Often $\$50) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 10% – 15%+ per sale | Varies (e.g., 8-12%) | Varies (e.g., up to 40% for new customer sales) | Varies (e.g., up to 20% for new customers) |
| Conversion | Good (Loyal following in the biohacking niche) | High (Trusted by medical professionals) | Good (Highly specific, clean eating niche) | High (Price-competitive, wide audience) |
| Marketing Materials | Banners, Graphics, Discount Codes | Standard Creatives, Product Feeds | High-quality, modern creatives, Brand Assets | Banners, Flash Sale Creatives, Product Feeds |
