About Oura

Oura is a Finnish health technology company best known for the Oura Ring, a premium smart ring that tracks sleep, activity, recovery, and overall health. Unlike bulky smartwatches, the Oura Ring is discreet, lightweight, and focuses heavily on rest and recovery metrics (like Heart Rate Variability and Sleep Stages) rather than just calorie burning.

It operates on a subscription model for its app insights, combining hardware sales with recurring software revenue. The brand positions itself as a leader in “personal health intelligence” and is widely used by biohackers, athletes, and health-conscious professionals.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Oura Affiliate Program Overview

Oura operates two distinct programs: a Refer-a-Friend program (for general users) and a professional Partnership/Affiliate Program (for publishers and influencers). The information below focuses on the professional partnership program managed through third-party networks.

Feature Description
Industry Health & Wellness, Consumer Electronics, Wearable Tech
Product Type Physical Product (Smart Ring) + Digital Subscription (App)
Affiliate Program Type CPA (Cost Per Action) / Corporate Partnership

Oura Affiliate Program Offers

The professional program is typically invitation-only or requires an application through a partnership platform like Impact.

Feature Description
Promotional Materials High-quality product imagery, banners, deep links, and educational copy.
Affiliate Cookie Duration 30 Days (Standard for their Impact program, though can vary by contract).
Accepted Traffic Sources Content sites, Reviews, YouTube, Social Media (Instagram/TikTok), Newsletters.
Accepted Countries Global (wherever Oura ships: US, Canada, EU, UK, etc.).
Explicit Content Strictly Prohibited (Oura maintains a premium, family-friendly brand image).
Religious/Political Content Generally restricted; content must be brand-safe and non-controversial.

Oura Affiliate Commissions & Payments

Note: The public “Refer-a-Friend” program rewards users with discounts and potential merchandise/credits. The Partner Program pays cash commissions.

Feature Description
MLM (Multi-Level Marketing) No. It is a single-tier direct affiliate partnership.
Commission Rate Variable / Private. Typically $50 flat fee per sale or 10% depending on the partner tier.
Commission Structure CPA (One-time commission per hardware sale). Subscription revenue is usually not shared.
Payout Frequency Monthly (Standard Net 30 or Net 60 terms via Impact).
Payout Methods Direct Transfer (ACH), Wire, PayPal (via Impact platform).
Minimum Payout $10 – $50 (Depending on currency settings in Impact).

Suitable Affiliates for Oura

This program is highly selective and works best for creators with an audience interested in premium lifestyle, biohacking, and health data.

  • Tech & Gadget Reviewers: YouTubers and bloggers who review wearables (e.g., “Oura vs. Apple Watch”).
  • Health & Wellness Bloggers: Creators focusing on sleep hygiene, recovery, and holistic health.
  • Biohackers & Fitness Experts: Influencers who discuss HRV, readiness scores, and performance optimization.
  • Lifestyle Influencers: Instagram/TikTok creators who value the ring’s discreet/fashionable aesthetic compared to bulky watches.
  • Sleep Coaches: Professionals who help clients improve sleep quality.
  • Medical Professionals: Doctors or experts creating content around preventative health.

Oura Affiliate Software

Oura uses Impact (formerly Impact Radius) to manage its professional affiliate and brand partnership program. This allows them to track clicks, manage contracts, and issue payments reliably. They do not rely solely on in-house software for professional partners.

3 Alternatives for Oura Affiliate Program

The smart ring market is growing. Here is how Oura compares to its three main competitors: Ultrahuman, RingConn, and Whoop (a strap, but direct competitor in recovery tracking).

Comparison Factor Oura Ring (Partner Program) Ultrahuman (Ring Air) RingConn (Smart Ring)
Platform Impact ShareASale / Awin / Lasso Impact / ShareASale
Average Bill $299 – $500 + Subscription $349 (No Subscription) $279 (No Subscription)
Entry Fees Free to join (Invitation only) Free to join Free to join
Withdrawal Threshold ~$10 (Impact standard) $50 $25
Commission Rate Private/Custom (often ~$50 or 10%) 10% – 20% (Tiered) 15% (approx. 40-45)
Cookie Duration 30 Days 90 Days 30 Days
Marketing Materials High Premium Quality Strong creative assets Good creative assets
Conversion Note High brand awareness, but subscription fee can be a friction point for buyers. High conversion due to no subscription fee USP. High conversion due to lower price point & no subscription.