About PacSun
Pacific Sunwear of California, LLC, commonly known as PacSun, is an American retail clothing brand that was founded in 1980 in Newport Beach, California. The company has a focus on a California lifestyle and youth culture aesthetic.
PacSun sells a curated collection of branded and proprietary apparel, including streetwear, action sports-inspired fashion, swimwear, footwear, and accessories, primarily targeting teens and young adults (Gen Z consumers). They offer a cross-section of emerging brands, trending styles, and exclusive products.
PacSun Affiliate Program Overview
The PacSun Affiliate Program is a partnership opportunity that allows publishers, content creators, and marketers to earn a commission for driving sales to PacSun’s online store.
Affiliates use unique tracking links to promote PacSun’s products, and they earn a percentage of the sales generated through those links.
It is a suitable program for those in the fashion and apparel niche who cater to a youth-focused audience interested in California-inspired styles.
| Factor | Detail |
| Industry | Apparel & Fashion, Specialty Retailer |
| Product Type | Casual Clothing, Swimwear, Footwear, Accessories, Streetwear, Action Sports-inspired Apparel |
| Affiliate Program Type | Cost-Per-Sale (CPS) |
PacSun Affiliate Program Offers
The program provides affiliates with the necessary tools and information to successfully promote PacSun. Key details regarding promotional resources, tracking, and content restrictions are as follows.
| Factor | Detail |
| Promotional Materials | Bold banners, product links, and other advertising assets (details may vary based on the network). |
| Affiliate Cookie Duration | 7 days |
| Accepted Traffic Source | Websites, blogs, social media (subject to network terms). Direct brand bidding in search engine paid campaigns is typically not accepted. |
| Accepted Countries | Primarily the United States and Canada (as the company operates stores in the US and Puerto Rico and online to Canada). Program acceptance may be network-dependent. |
| Explicit Content | Generally restricted/prohibited, as is standard for major retail brands. |
| Religious or political content | Generally restricted/prohibited in conjunction with brand promotion. |
PacSun Affiliate Commissions & Payments
PacSun’s affiliate compensation is structured as a flat percentage of the sale value. Payments are handled by the affiliate network the program is managed through, which sets the specific payment schedules and methods.
| Factor | Detail |
| MLM (Multi-Level Marketing) | Not applicable; it is a standard affiliate marketing program. |
| Commission Rate | Flat 1% per qualified sale. |
| Commission Structure | Percentage of sale (1% flat rate). |
| Payout Frequency | Monthly (handled by the affiliate network). |
| Payout Methods | Check, Direct Deposit, Payoneer (methods are dependent on the affiliate network, such as CJ Affiliate). |
| Minimum Payout | Typically no minimum payout is required for withdrawal through some networks like CJ Affiliate. |
Note: With an average order size of approximately $75, a 1% commission would yield about $0.75 per successful referral.
Suitable Affiliates for PacSun Affiliate
The PacSun Affiliate Program is best suited for individuals and platforms whose audience aligns with the brand’s core demographic: youth (especially Gen Z), fashion-conscious individuals, and those interested in California lifestyle, streetwear, and action sports culture.
- Bloggers: Highly suitable if the blog focuses on fashion trends, streetwear, style guides, or “What to Wear” content for young adults.
- TikTokers: Highly suitable, as the platform is a primary channel for youth fashion trends, haul videos, and styling content, which aligns directly with PacSun’s audience.
- KOC (Key Opinion Consumers) / KOL (Key Opinion Leaders): Highly suitable, especially micro and macro-influencers in the fashion and lifestyle space who genuinely wear and recommend the brands PacSun carries.
- Influencers: Highly suitable across platforms like Instagram, YouTube, and TikTok, particularly those focusing on outfit-of-the-day (OOTD), clothing hauls, and street-style lookbooks.
- YouTubers: Suitable for channels focusing on fashion hauls, style reviews, try-ons, and seasonal trend videos targeted at teens and young adults.
- Video editors: Suitable if they create and manage content for relevant influencers or operate niche, highly-visual video platforms.
- Livestreamers: Suitable for fashion-focused live shopping events or styling sessions on platforms like Twitch, TikTok Live, or YouTube Live.
PacSun Affiliate Software
PacSun does not use an in-house affiliate management software; instead, it leverages established third-party affiliate networks.
The PacSun Affiliate Program is typically managed through major affiliate marketing networks like CJ Affiliate (Commission Junction) and is also listed on other platforms such as FlexOffers and Sovrn Commerce.
3 Alternatives for PacSun Affiliate Program
Since PacSun focuses on youth fashion and the California lifestyle, three strong alternatives are other major retailers with a similar target demographic and product offering: Hollister Co., Tillys, and Abercrombie & Fitch.
| Comparison Factor | PacSun | Hollister Co. | Tillys | Abercrombie & Fitch |
| Target Audience | Gen Z, Streetwear, California Lifestyle | Teens/Young Adults, Casual, Beach Lifestyle | Teens/Young Adults, Action Sports, Lifestyle | Young Adults, Premium Casual, Athleisure |
| Average Bill | Approx. $75 | Varies, likely similar range | Varies, similar to PacSun | Higher than PacSun/Hollister |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | Typically none (varies by network) | Varies by affiliate network | Varies by affiliate network | Varies by affiliate network |
| Payment Frequency | Monthly (by network) | Monthly (by network) | Monthly (by network) | Monthly (by network) |
| Commission | 1% Flat Rate | Varies (often 1-4%) | Varies (often 1-3%) | Varies (often 4-7%) |
| Conversion | Moderate to High (due to brand popularity) | Moderate to High (popular teen brand) | Moderate (strong niche following) | Moderate (higher price point) |
| Marketing Materials | Banners, Product Links | Banners, Text Links, Data Feeds | Banners, Product Links, Custom Creatives | Banners, Text Links, Exclusive Offers |
