About Peloton

Peloton is a leading American exercise equipment and media company known for revolutionizing the “connected fitness” industry. Founded in 2012, the brand blends technology, hardware, and media by providing high-end stationary bikes, treadmills, and rowing machines equipped with large touchscreens.

These devices stream live and on-demand fitness classes led by celebrity instructors, creating an immersive community experience from home. Beyond hardware, Peloton has expanded into a comprehensive lifestyle brand with a popular app, athletic apparel line, and accessories.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Peloton Affiliate Program Overview

The Peloton Affiliate Program allows publishers, influencers, and content creators to earn commissions by promoting Peloton’s apparel and connected fitness hardware. While the brand is famous for its “Refer-a-Friend” member program (which offers apparel credits), the formal affiliate program for publishers is distinct and pays out cash commissions.

Factor Description
Industry Health, Fitness, and Wellness / Connected Fitness
Product Type High-Ticket Fitness Equipment (Bikes, Treadmills, Row), Apparel, and Accessories
Affiliate Program Type Partner Program / Influencer Network (CPA – Cost Per Action)

Peloton Affiliate Program Offers

Peloton provides affiliates with the tools necessary to effectively market their premium products. The program is generally managed through third-party affiliate networks like Impact Radius, ensuring reliable tracking.

Factor Description
Promotional Materials High-quality banners, text links, product catalog feeds, and occasional exclusive promo codes.
Affiliate Cookie Duration 30 Days (Standard for the industry).
Accepted Traffic Source Content blogs, review sites, social media influencers (YouTube, TikTok, Instagram), and email newsletters.
Accepted Countries Primarily USA, UK, Canada, Germany, and Australia (Varies by network link).
Explicit Content Not Accepted. Sites displaying sexual content, violence, or illegal activities are strictly prohibited.
Religious or Political Content Restricted. Peloton maintains a neutral brand image and generally avoids association with controversial political or extreme religious content.

Peloton Affiliate Commissions & Payments

Peloton’s commission structure is tiered, often distinguishing between their high-margin apparel and their high-ticket hardware.

Factor Description
MLM No. This is a direct single-tier affiliate marketing program, not Multi-Level Marketing.
Commission Rate
  • Apparel: Up to 14.4% (often ~4-10% depending on item/status).
  • Hardware: Typically lower percentage (e.g., ~3-4%) or flat bounty due to high price point.
Commission Structure Percentage of Sale (Revenue Share).
Payout Frequency Monthly (typically Net 30 or Net 60 days after the invoice period).
Payout Methods Direct Deposit (ACH/EFT), PayPal, or Wire Transfer (handled via the affiliate network).
Minimum Payout Typically $10 – $50, depending on the specific network settings (e.g., Impact).

Suitable Affiliates for Peloton

Because Peloton products are a significant financial investment (often $1,400+), the program is best suited for content creators who can provide in-depth reviews, comparisons, or lifestyle demonstrations that build trust.

  • Bloggers: Fitness review sites, home gym builders, and healthy lifestyle blogs.
  • TikTokers: Creators who share “Day in the Life” fitness routines or quick workout tips using the equipment.
  • KOC (Key Opinion Consumers): Everyday users who share authentic, relatable reviews and weight-loss journeys.
  • KOL (Key Opinion Leaders): Fitness coaches and authorized trainers who can speak to the technical benefits of the classes.
  • Influencers: Lifestyle influencers who feature the “Peloton aesthetic” in their home decor and daily routine.
  • YouTubers: Tech reviewers (gadget focus) and Fitness channels (workout focus) doing “Is it worth it?” videos.
  • Video Editors: Creators making compilation videos of “Best Home Gym Setups” (though less direct).
  • Livestreamers: Twitch or YouTube streamers who do “Get Ready With Me” or workout streams.

Peloton Affiliate Software

Peloton uses Impact Radius (Impact.com) as their primary third-party affiliate network to manage tracking, reporting, and payments for their partner program. They may also utilize FlexOffers or Awin (specifically for the UK market) as sub-networks or regional partners.

3 Alternatives for Peloton Affiliate Program

If your audience is interested in home fitness but Peloton’s price point or terms don’t fit, these three alternatives offer competitive programs with strong commissions.

Comparison Factor Peloton Horizon Fitness NordicTrack Bowflex
Average Bill High ($1,400 – $3,000+) Medium-High ($800 – $1,500) High ($1,500 – $2,500) Medium-High ($1,000 – $2,000)
Entry Fees Free Free Free Free
Withdrawal Threshold ~$25 – $50 ~$50 ~$20 – $50 ~$50
Payment Frequency Monthly (Net 30/60) Monthly Monthly Monthly
Commission ~4% – 14% (Tiered) 8% 7% 3% – 7%
Conversion High Brand Awareness (Easier to sell the brand, harder to sell the price) Medium (Lower price point makes for easier impulse buys) High (Strong competitor to Peloton with similar features) Medium (Well-known for strength training niches)
Marketing Materials Excellent (High-end lifestyle imagery) Good (Standard product shots) Excellent (High-quality video & banners) Good (Focus on functional use)