About Pipedrive
Pipedrive is a popular Customer Relationship Management (CRM) software specifically designed for sales teams. Its core focus is on sales pipeline management, offering a visual, activity-based approach to help sales professionals organize leads, track deals, and automate sales processes.
Trusted by over 100,000 companies globally, Pipedrive is known for its ease of use and ability to provide real-time sales insights and reporting. It aims to streamline workflows, reduce administrative tasks, and ultimately help businesses close more deals.
Pipedrive Affiliate Program Overview
The Pipedrive Affiliate Program is a partnership opportunity for individuals and businesses to earn commissions by referring new paying customers to the Pipedrive CRM platform. Affiliates use unique tracking links to promote the product and earn a recurring revenue share for a set period from the referred customer’s subscription.
| Attribute | Details |
| Industry | Software as a Service (SaaS), CRM (Customer Relationship Management) |
| Product Type | Digital Subscription Software (Cloud-based CRM) |
| Affiliate Program Type | Revenue Share (Recurring Commission) |
Pipedrive Affiliate Program Offers
Pipedrive provides affiliates with essential resources and competitive terms to support their promotional efforts. The program features a generous cookie duration to ensure proper attribution and is generally focused on professional, business-related content.
| Attribute | Details |
| Promotional Materials | Access to a large inventory of marketing assets, including logos, badges, banners, and design guidelines, available in the PartnerStack dashboard. |
| Affiliate Cookie Duration | 90 days. If the customer clicks the link again, the 90 days restarts. |
| Accepted Traffic Source | Professional websites with landing pages, relevant professional social media channels (e.g., covering online business, e-commerce, sales tips). |
| Accepted Countries | The program is generally open to affiliates globally, as Pipedrive serves an international customer base. Specific restrictions may be outlined in the full Terms of Service. |
| Explicit Content | Explicit, fraudulent, illegal, or overly aggressive content is strictly prohibited by the terms and conditions. |
| Religious or Political Content | While not explicitly detailed, the terms prohibit using the program for illegal or unauthorized purposes, suggesting promotions should remain professional and relevant to the business nature of the product. |
Pipedrive Affiliate Commissions & Payments
The commission structure is tiered, rewarding higher-performing affiliates with a more generous revenue share. Payments are managed through the PartnerStack platform, which centralizes tracking and payout processes.
| Attribute | Details |
| MLM (Multi-Level Marketing) | Not an MLM program; it is a direct affiliate program where commissions are earned only on the sales you directly refer. |
| Commission Rate | Tiered structure: Rising Affiliate (Tier 3) starts at 20% revenue share. Growth Affiliate (Tier 2) can reach 30% revenue share. Custom rates are available for Power Affiliates (Tier 1). |
| Commission Structure | Recurring revenue share for the first 12 months of a new paying customer’s subscription, including any add-ons. |
| Payout Frequency | Monthly. Commissions are locked on the 7th day of the month, two months after the transaction month, and paid out around the 13th of each month. |
| Payout Methods | Distributed by PartnerStack, which typically supports options like PayPal and Stripe/Bank Transfer (Wire Transfers) and sometimes checks, depending on location. |
| Minimum Payout | The minimum payout threshold is generally reported as $50 to $100, managed via the PartnerStack platform. |
Suitable Affiliates for Pipedrive Affiliate
The Pipedrive Affiliate Program is primarily designed for those who can credibly reach and influence a B2B audience, particularly small-to-medium business owners, sales professionals, and entrepreneurs who need CRM solutions.
- Bloggers & Content Creators: Highly suitable, especially those writing about SaaS, CRM, sales techniques, business growth, and digital marketing. Detailed tutorials and comparisons often convert well.
- YouTubers & Video Editors: Suitable for those who create videos on sales software reviews, CRM walkthroughs, business tech stacks, or “how-to” guides for sales productivity.
- Influencers (KOL/KOC): Suitable if their audience is comprised of business owners, sales managers, or consultants. Industry influencers and independent consultants are specifically mentioned as a good fit.
- TikTokers & Livestreamers: Less traditional for B2B SaaS, but can be suitable if they cater to an audience of young entrepreneurs or small business owners and can effectively demonstrate the product’s value in a short format.
In summary, the program is best suited for:
- Website Publishers (Review sites, software directories).
- Industry Influencers (Sales coaches, business consultants).
- Content Creators (Bloggers, YouTubers focused on B2B/SaaS).
- VCs and Incubators (Referring portfolio companies).
Pipedrive Affiliate Software
Pipedrive uses a third-party affiliate management software called PartnerStack to run its affiliate program.
- Software Used: PartnerStack
- Functionality: PartnerStack provides affiliates with a dedicated dashboard for best-in-class reporting, accessing marketing assets, tracking performance (clicks, sign-ups, sales, conversion rates), and managing payment withdrawals. While Pipedrive uses its own CRM internally (often Pipedrive itself) for affiliate communication and workflow management, the external platform for affiliates is PartnerStack.
3 Alternatives for Pipedrive Affiliate Program
Pipedrive’s main competitors in the CRM and sales software space also offer strong affiliate programs. Here is a comparison with three popular alternatives: HubSpot CRM, Zoho CRM, and Salesforce Sales Cloud.
| Comparison Factor | Pipedrive Affiliate Program | HubSpot Affiliate Program (CRM) | Zoho CRM Affiliate Program | Salesforce Partner Program (Reseller/Referral) |
| Average Bill (User/Mo) | Starts at $\approx\$14$ – $\$29$ /user/month (Billed annually) | Free plan available; Paid plans start $\approx\$20$ – $\$50$ /month (for a team of users) | Free plan available; Paid plans start $\approx\$14$ – $\$23$ /user/month (Billed annually) | Starts at $\approx\$25$ – $\$75$ /user/month (Billed annually) |
| Entry Fees | Free to join | Free to join | Free to join | Free to join for the referral program |
| Withdrawal Threshold | $\approx\$50$ – $\$100$ (Managed by PartnerStack) | $\approx\$10$ (Managed by PartnerStack) | $\approx\$50$ (Varies by platform/terms) | Not explicitly detailed, but usually a minimal threshold for referral fees |
| Payment Frequency | Monthly (around the 13th of the month) | Monthly (via PartnerStack) | Monthly (via payment provider) | Monthly or Quarterly (Varies by partner tier) |
| Commission | 20% – 30% recurring revenue share for the first 12 months | 15% recurring commission or 100% of the first month’s revenue (Affiliate’s choice) | 15% recurring commission for the first year of the sale. | Varies greatly; Referral is a one-time fee, Reseller/Consultant tiers offer higher commissions. |
| Conversion | Focuses on converting leads who value a visual, sales-focused, easy-to-use CRM. | Converts leads looking for an all-in-one platform (Marketing, Sales, Service) and a powerful free CRM. | Converts leads seeking a feature-rich, affordable CRM and an extensive business ecosystem. | Converts larger, enterprise-level businesses seeking ultimate customization and scalability. |
| Marketing Materials | Large inventory of assets, best-in-class reporting dashboard (via PartnerStack). | Extensive marketing kit, content resources, dedicated affiliate team. | Banners, landing pages, email templates. | Co-marketing resources, solution kits, sales collateral (varies by partner tier). |
