About PlayStation

PlayStation is a leading global gaming brand produced by Sony Interactive Entertainment, a division of Sony.

Established in 1994 with the launch of the original PlayStation console, the brand now encompasses a vast ecosystem including the PlayStation 5 (PS5) and PlayStation 4 (PS4) consoles, the PlayStation VR2 virtual reality system, and the PlayStation Network (PSN).

PlayStation is renowned for its high-quality exclusive game titles (“Exclusives”) like God of War, The Last of Us, and Spider-Man, making it a dominant force in the home entertainment industry.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

PlayStation Affiliate Program Overview

The official affiliate program focuses on PlayStation Direct (direct.playstation.com), Sony’s official online store for consoles, accessories, and physical games.

Feature Details
Industry Video Games / Consumer Electronics
Product Type Hardware (Consoles, VR, Controllers), Physical Game Discs, Accessories
Affiliate Program Type CPS (Cost Per Sale) / CPA (Cost Per Action)

PlayStation Affiliate Program Offers

The program is designed to drive sales specifically to the PlayStation Direct store. Note that this program typically does not cover digital downloads from the PlayStation Store (which are digital-only).

Feature Details
Promotional Materials Exclusive banners, images, text links, and an automated product feed.
Affiliate Cookie Duration 30 Days (Standard for the Partnerize network, though specific campaign terms may vary).
Accepted Traffic Sources Content websites, Tech/Gaming blogs, Influencers (Social Media), Email Marketing, Loyalty/Cashback sites.
Accepted Countries Europe & US: USA, UK, Germany, France, Belgium, Netherlands, Italy, Luxembourg, Portugal, Spain, Austria.
Explicit Content Prohibited. Content must be suitable for a general audience and comply with brand safety guidelines.
Religious/Political Content Generally restricted; the brand prefers neutral, entertainment-focused environments.

PlayStation Affiliate Commissions & Payments

A key detail of the PlayStation Direct program is its focus on “New Customer” acquisition in many regions, meaning commissions may sometimes only be paid on sales from customers who have not purchased from the store before.

Feature Details
MLM No (This is a traditional single-tier affiliate program).
Commission Rate Variable (Category-based). Typically varies by product (e.g., lower % for consoles, higher % for games/accessories).
Commission Structure Performance-based. Often utilizes a “New Customer Only” model to ensure incremental growth, though terms can vary by region.
Payout Frequency Monthly (Net 30 or Net 60 depending on the network terms).
Payout Methods Bank Transfer / Wire Transfer (via the Partnerize platform).
Minimum Payout Typically $30 / £30 / €30 (Network standard).

Suitable Affiliates for PlayStation Affiliate

This program is best suited for content creators who can demonstrate physical hardware or review physical game copies.

  • YouTubers: Tech reviewers who unbox consoles (PS5, PS VR2) or review new game releases.
  • Bloggers: Writers running gaming news sites, hardware review blogs, or “Best Gift for Gamers” guides.
  • Streamers (Twitch/Kick): Although they focus on gameplay, they can use panels to link to the physical gear (headsets, controllers) they are using.
  • Influencers: Instagram/Threads creators focusing on gaming setups and desk aesthetics.
  • KOL (Key Opinion Leaders): Respected figures in the gaming community whose hardware recommendations are trusted.
  • Video Editors: Can promote high-performance consoles as tools for capturing gameplay footage.

PlayStation Affiliate Software

The PlayStation Direct affiliate program is managed through Partnerize, a third-party affiliate management platform. They do not use in-house software; they rely on Partnerize for tracking, reporting, and payments.

3 Alternatives for PlayStation Affiliate Program

If you cannot join the PlayStation program or want to monetize audiences on other platforms, these are the best alternatives.

Comparison Factor PlayStation Direct Microsoft (Xbox) Amazon Associates Green Man Gaming
Average Bill High (Consoles $400+) High (Consoles $300+) Medium (Mixed basket) Low/Medium (Games 20-70)
Entry Fees Free Free Free Free
Withdrawal Threshold ~$30 ~$50 $10 ~$50
Payment Frequency Monthly Monthly Monthly (Net 60) Monthly
Commission Variable (often New Customer only) 2% (Hardware) – 7% (Games) 1% – 2% (Consoles/Games) Up to 5% (per sale)
Cookie Duration ~30 Days 14 – 30 Days 24 Hours 30 Days
Marketing Materials Banners, Feed Deep linking, Banners SiteStripe (Links/Images) Banners, Coupon Codes