About Poshmark
Poshmark is a leading social commerce marketplace for buying and selling new and used clothing, shoes, accessories, and home goods. Founded in 2011, it has established itself as a vibrant community platform built around fashion resale, emphasizing social interaction between buyers and sellers. The company aims to make the process of buying and selling simple and secure, empowering users to create their own “closets” or businesses.
Poshmark Affiliate Program Overview
The Poshmark Affiliate program, also known as Posh Affiliate, is a rewards program primarily designed for social media influencers and Posh Ambassadors to earn cash or credit by referring new users to the platform through specific campaigns. Affiliates participate by promoting Poshmark using custom affiliate links on their social media channels.
| Detail | Description |
| Industry | Fashion, Resale/Secondhand, Social Commerce, Lifestyle |
| Product Type | Physical Goods (Clothing, Accessories, Home Goods, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) / Rewards for Completing Campaigns |
Poshmark Affiliate Program Offers
The program’s offerings are structured around participation in specific “campaigns” that require the affiliate to create and post content with a custom tracking link.
| Factor | Detail |
| Promotional Materials | Custom tracking links for specific campaigns are provided via the “My Campaigns” tool. The brand relies on affiliates creating their own content (posts, videos, etc.). |
| Affiliate Cookie Duration | Short duration, reported to be 24 hours (Poshmark credits the last affiliate link clicked before purchase within 24 hours). |
| Accepted Traffic Source | Social media platforms (e.g., Instagram, YouTube, Twitter, where the affiliate has at least 5,000 followers and has connected the account to Poshmark). |
| Accepted Countries | United States is the primary market; may vary by campaign (the search mentioned Poshmark Canada support but the general affiliate program is often centered on the US). |
| Explicit Content | Not accepted, as Poshmark maintains community guidelines. |
| Religious or Political Content | Likely restricted or disallowed, as affiliate content must align with the brand and campaign terms to be eligible for payment. |
Poshmark Affiliate Commissions & Payments
Commissions are paid out upon the successful completion and verification of a campaign submission.
| Factor | Detail |
| MLM | The program is a standard affiliate/influencer program, not an MLM (Multi-Level Marketing) scheme. |
| Commission Rate | Flat rate of 1% to 5% for each qualifying sale, though payouts can also be fixed amounts depending on the campaign type. |
| Commission Structure | Cost Per Sale (CPS) or a flat fee for successful campaign completion. Based on the last affiliate link clicked before purchase. |
| Payout Frequency | Typically 3-5 business days after a successful campaign submission is verified. |
| Payout Methods | Issued as Redeemable Credit to the Poshmark account, which can then be withdrawn via Direct Deposit (bank transfer) or used as Poshmark credit. |
| Minimum Payout | Not explicitly stated as a fixed dollar amount for withdrawal, but payments are made to the Poshmark account after campaign verification. |
Suitable Affiliates for Poshmark Affiliate
The Poshmark Affiliate program is specifically designed for individuals with an established audience in the fashion, lifestyle, and shopping niches. To qualify, one must be a Posh Ambassador or a social media influencer with at least 5,000 followers on platforms like Twitter, YouTube, or Instagram.
| Affiliate Type | Suitability | Rationale |
| Bloggers | Highly Suitable | Can create detailed fashion reviews, styling guides, and “haul” content, linking directly to Poshmark. |
| TikTokers | Highly Suitable | Ideal for short, engaging video content (e.g., outfit-of-the-day, thrifting finds, selling tips) which performs well on the platform. |
| KOC (Key Opinion Consumer) | Highly Suitable | Their authentic, trusted recommendations for specific fashion finds on Poshmark are valuable. |
| KOL (Key Opinion Leader) | Highly Suitable | Their large, established audience provides high reach for promoting Poshmark campaigns. |
| Influencers | Highly Suitable | The program’s primary target, especially those focused on fashion, beauty, and sustainable/secondhand shopping. |
| YouTubers | Highly Suitable | Excellent for video content like hauls, “What Sold on Poshmark,” and detailed closet tours/selling tutorials. |
| Video Editors | Less Suitable | Unless they also have a significant public-facing channel or social media presence, this skill alone is not a primary factor. |
| Livestreamers | Highly Suitable | Can conduct live “Posh Parties,” show off recent purchases, or live-list items to drive real-time engagement and sales. |
Poshmark Affiliate Software
Poshmark manages its affiliate program, Posh Affiliate, primarily using an in-house affiliate management system.
The key interface for affiliates is the “My Campaigns” tool accessible within the Poshmark app/website under the Account Tab > My Seller Tools. This tool allows affiliates to manage their campaigns, access custom tracking links, and submit the URL of their social media posts for verification and payment. While some other retailers use major affiliate networks, Poshmark utilizes its proprietary platform for this specific influencer-focused program.
3 Alternatives for Poshmark Affiliate Program
Here are three alternative affiliate programs in the fashion and resale space, compared with the Poshmark program.
| Comparison Factor | Poshmark Affiliate | Amazon Associates (Fashion/Apparel) | eBay Partner Network (Fashion Category) | thredUP Affiliate Program |
| Average Bill | Varies widely (used items), likely low to moderate AOV. | Varies widely, generally low to moderate AOV for apparel. | Varies widely (auction/sale prices), generally moderate AOV. | Varies widely (used items), low to moderate AOV. |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | N/A (paid as Redeemable Credit) | $10 (Direct Deposit/Gift Card), $100 (Check) | Varies by network, often $10 – $25 | Varies by network, often $10 – $25 |
| Payment Frequency | 3-5 business days post-campaign verification | Monthly (Net 60-day basis) | Monthly (Varies by network) | Monthly (Varies by network) |
| Commission | 1% – 5% of sale (or flat fee per campaign) | 4.0% for fashion/apparel categories | Up to 4% of the winning bid/fixed price | 4% on sales |
| Conversion | High (Strong brand recognition, engaged community) | High (Massive user base, high trust) | Moderate to High (Deals, unique finds) | Moderate to High (Focus on secondhand/sustainability) |
| Marketing Materials | Custom tracking links, limited creatives | Extensive (Banners, SiteStripe links, APIs) | Extensive (Banners, widgets, custom links) | Banners, text links, product data feeds |
