About PrettyLittleThing

PrettyLittleThing (PLT) is a UK-based fast-fashion retailer targeted primarily toward a young, style-conscious demographic (often cited as 16-35).

Founded in 2012 by Umar and Adam Kamani, the brand quickly grew by focusing on trend-led clothing, footwear, accessories, and beauty products at affordable prices. PLT operates internationally and is known for its extensive range, often launching over 100 new styles weekly.

The brand has built its global reputation and visibility through strategic collaborations and partnerships with high-profile celebrities and influencers, positioning itself as a key source for modern, accessible style.

PrettyLittleThing Affiliate Program Overview

The PrettyLittleThing affiliate program allows publishers to earn commissions by promoting PLT products through their own digital channels. It operates on a Cost Per Sale (CPS) model, meaning affiliates earn a percentage of the sales they successfully refer to the website. The program is generally hosted on established affiliate networks.

Category Information
Industry Fashion / Retail Trade
Product Type Physical Products (Womenswear, Footwear, Accessories, Beauty)
Affiliate Program Type CPS (Cost Per Sale)

PrettyLittleThing Affiliate Program Offers

The program provides affiliates with necessary tools and clear rules to maximize their promotional efforts and ensure compliance. Key features include a standard cookie duration and specific policies regarding content and accepted traffic sources.

Factor Information
Promotional Materials Banners, Text links, Social media creatives, Product feed, Exclusive codes (for authorized affiliates)
Affiliate Cookie Duration 30 days
Accepted Traffic Sources Link and banner advertisements, Social media advertisements (Blogs, Fashion Websites, YouTube, Instagram, TikTok are commonly accepted)
Accepted Countries UK, Ireland, US, Australia, France (availability can vary by network)
Explicit Content Not accepted
Religious or Political Content Not accepted

PrettyLittleThing Affiliate Commissions & Payments

The commission structure for the PrettyLittleThing program is typically single-tier, paying a fixed percentage on qualified sales. Payment details are often handled through the hosting affiliate network.

Factor Information
MLM (Multi-Level Marketing) No (Single-tier commission structure)
Commission Rate Up to 10% per sale (Rates may vary, sometimes offering lower rates for existing customers or specific territories)
Commission Structure Percentage commission (Fixed rate per sale)
Payout Frequency Monthly (Typically processed by the affiliate network)
Payout Methods Bank Transfer, PayPal (Methods depend on the affiliate network)
Minimum Payout No minimum payout (Often dictated by the affiliate network, e.g., Awin)

Suitable Affiliates for PrettyLittleThing Affiliate

The PrettyLittleThing affiliate program is highly suited for content creators and publishers whose audience aligns with the brand’s fast-fashion, trend-led aesthetic, and young female demographic.

  • Bloggers: Especially those focused on fashion hauls, reviews, trend analysis, and styling guides.
  • TikTokers: Excellent for short, visually engaging content like outfit ideas, try-ons, and quick reviews.
  • KOC (Key Opinion Consumers): Individuals who authentically share their PLT purchases and styling on social media.
  • KOL (Key Opinion Leaders) / Influencers: Micro, macro, and mega-influencers in the fashion, beauty, and lifestyle spaces.
  • YouTubers: Ideal for detailed fashion hauls, ‘Get Ready With Me’ videos, lookbooks, and styling challenges.
  • Video editors: While not direct promoters, they can support the main affiliate (e.g., a YouTuber) by producing high-quality content.
  • Livestreamers: Those who do live try-on hauls or fashion discussions on platforms like TikTok, Instagram, or YouTube.

PrettyLittleThing Affiliate Software

PrettyLittleThing utilizes established third-party affiliate management software, or affiliate networks, to host and manage its program internationally. They generally do not rely on an in-house affiliate management software for their main programs.

The primary affiliate network used for the PrettyLittleThing program in various territories (UK, US, AUS, etc.) is Awin.

3 Alternatives for PrettyLittleThing Affiliate Program

Three comparable alternatives in the fast-fashion/retail space include ASOS, Shein, and Boohoo (PLT’s parent company). They offer similar product types and target demographics, making them viable options for the same pool of affiliates.

Comparison of Fashion Affiliate Programs

Comparison Factor PrettyLittleThing ASOS Shein Boohoo
Average Bill Low to Mid-range (Fast Fashion) Mid-range (Variety of Brands) Very Low (Ultra-Fast Fashion) Low to Mid-range (Fast Fashion)
Entry Fees $0 $0 $0 $0
Withdrawal Threshold None (Typically determined by network, e.g., Awin’s minimum is often high like $20) Varies (e.g., CJ Affiliate has a $50 minimum for direct deposit) Varies (Typically low, e.g., $20 via a network) Varies (Typically determined by network, e.g., Awin)
Payment Frequency Monthly (Handled by the network) Monthly (Handled by the network) Monthly (Handled by the network) Monthly (Handled by the network)
Commission Up to 10% (Fixed percentage) Varies, typically 3% – 7% Varies, often 10% – 20% Varies, typically 5% – 10%
Conversion High (Affordable price points, high brand recognition) High (Wide brand selection, high traffic) Very High (Low prices, extremely high product volume) High (Affordable price points, similar demographic)
Marketing Materials Banners, Text Links, Product Feeds, Exclusive Codes Banners, Text Links, Product Feed, Deep-linking tools Banners, Text Links, New Arrival Alerts, Coupons Banners, Text Links, Product Feed, Deep-linking tools