About Priceline
Priceline is an industry-leading online travel agency (OTA) founded in 1997 and headquartered in Norwalk, Connecticut, USA. It is one of the six primary brands owned by Booking Holdings (which also owns Booking.com and Kayak.com).
Priceline is known for providing travelers with competitive deals and discounts on a vast array of travel-related services, including airline tickets, hotel bookings, car rentals, vacation packages, and cruises.
The company’s unique business model historically included the proprietary “Name Your Own Price” bidding feature and currently uses “Express Deals” to offer significant, opaque discounts to budget-conscious travelers, often by helping suppliers monetize unsold inventory.
Priceline Affiliate Program Overview
The Priceline Affiliate Program, also known as the Priceline Partner Network, allows individuals and businesses to earn commissions by promoting Priceline’s extensive range of travel products and services. It primarily uses a Cost Per Sale (CPS) model, meaning affiliates earn a commission for successful bookings made through their referral links.
| Information | Details |
| Industry | Travel (Online Travel Agency) |
| Product Type | Digital Travel Services (Flights, Hotels, Car Rentals, Cruises, Vacation Packages) |
| Affiliate Program Type | Cost Per Sale (CPS) |
Priceline Affiliate Program Offers
The program provides affiliates with necessary tools and a standard commission structure to monetize their traffic. The offers are designed to integrate seamlessly into various promotional platforms.
| Comparison Factor | Details |
| Promotional Materials | Banners, Text Links, Deep Linking Tools, Social Media Content, Product Feeds, White Label Solutions (for partners) |
| Affiliate Cookie Duration | Typically 30 days |
| Accepted Traffic Source | Blogs, Email Newsletters, Social Media Platforms, Influencer Channels, Websites |
| Accepted Countries | Generally Global (though program focus may lean toward North America/USA traffic) |
| Explicit Content | Not explicitly mentioned in all public sources, but generally restricted or prohibited by major affiliate networks/terms of service in the travel industry. |
| Religious or political content | Not explicitly mentioned, but typically restricted or prohibited, especially if considered controversial or offensive, as per standard affiliate network policies. |
Priceline Affiliate Commissions & Payments
Priceline offers a variable commission rate based on the product type, operating on a single-tier structure.
| Comparison Factor | Details |
| MLM | No (Single-tier structure, affiliates earn only on their own generated sales) |
| Commission Rate | 3% – 7% per sale (Varies by product, e.g., typically 3% for flights and car rentals; 3%-7% for hotels) |
| Commission Structure | Fixed percentage per sale (CPS) |
| Payout Frequency | Monthly (often with a delay for validation) |
| Payout Methods | PayPal, Direct Deposit/Bank Transfer (ACH), Wire Transfer, Check (Methods may vary depending on the affiliate network used) |
| Minimum Payout | Varies by network, often reported as No minimum payout or a low threshold like $10 or $25. |
Suitable Affiliates for Priceline Affiliate
The Priceline Partner Network is highly suitable for affiliates who focus on the travel, lifestyle, and budgeting niches. The wide range of product types (flights, hotels, cars) allows for flexible promotion across different content formats.
| Affiliate Type | Suitability for Priceline Affiliate |
| Bloggers | Highly Suitable: Excellent for travel blogs, budget travel sites, destination guides, and review sites using deep links and banners. |
| TikTokers | Suitable: Can promote Express Deals or last-minute savings through short, engaging videos and link in bio/profile. |
| KOC | Suitable: Can leverage their authentic experience to promote specific deals or destination packages to their smaller, highly engaged communities. |
| KOL | Highly Suitable: Can use their broad influence for large campaigns, destination partnerships, and showcasing luxury or exclusive packages. |
| Influencers | Highly Suitable: Ideal for Instagram/social media to promote aesthetically pleasing travel destinations with a call-to-action to book via Priceline. |
| YouTubers | Highly Suitable: Great for travel vlogs, “How to book cheap flights/hotels” tutorials, and comparison videos that link to Priceline deals. |
| Video editors | Less Suitable (Directly): While they create the content for others (YouTubers, TikTokers), they are not the primary affiliate channel themselves. |
| Livestreamers | Suitable: Can promote flash deals or vacation planning sessions live, providing links for immediate booking. |
Priceline Affiliate Software
Priceline utilizes established third-party affiliate networks to manage its program, though it also runs its own Priceline Partner Solutions for larger-scale partnerships and white-label integration.
- The Priceline Affiliate Program is typically managed through major affiliate networks like CJ Affiliate (formerly Commission Junction) or Awin.
- They also manage the Priceline Partner Network which offers a more in-house feel for white-label or API solutions, allowing partners to integrate the booking engine directly into their websites.
3 Alternatives for Priceline Affiliate Program
Priceline competes directly with other major online travel agencies, which all offer their own robust affiliate programs. Three strong alternatives are Booking.com, Expedia, and Agoda (all part of Booking Holdings or Expedia Group).
| Comparison Factor | Priceline Affiliate | Booking.com Affiliate | Expedia Affiliate | Agoda Affiliate Program |
| Average Bill | High (Travel purchases: Flights, Hotels, Packages) | High (Accommodation-focused) | High (Full-service travel) | High (Accommodation-focused, strong in Asia) |
| Entry Fees | $0 | $0 | $0 | $0 |
| Withdrawal Threshold | Varies by network (Often low, e.g., $10-$25) | Varies by network/region (e.g., often $100) | Varies by network (Often $25-$50) | $100 |
| Payment Frequency | Monthly (Net 30/60) | Monthly (Net 60) | Monthly (Net 30/60) | Monthly |
| Commission | 3% – 7% (Varies by product) | ~25% – 40% of the commission earned by Booking.com (effective rate lower) | 3% – 6% (Varies by product) | Up to 7% of hotel gross booking value |
| Conversion | High (Strong brand, known for deep discounts) | Very High (Market leader, highly trusted) | High (Major global brand) | High (Strong international focus) |
| Marketing Materials | Banners, Links, Deep Linking, Product Feeds | Banners, Links, Search Boxes, Banners, White Label, Widgets | Banners, Links, Data Feeds, Widgets, Storefronts | Banners, Links, Search Box, Data Feeds |
