About Princess Cruises
Princess Cruises is one of the best-known names in the global cruising industry, offering voyages to over 380 destinations across all seven continents. The company began sailing in 1965 and was famously catapulted to stardom in 1977 when one of its ships, Pacific Princess, was featured as the setting for the popular television show “The Love Boat.”
Princess Cruises is renowned for innovative ship design, an array of onboard amenities, and a focus on exceptional customer service. They pioneered the concept of the affordable private veranda and are known for their “Anytime Dining” choice.
Today, they emphasize the Princess MedallionClass experience, which uses wearable technology to personalize and enhance the guest experience, offering features like expedited contactless boarding and simplified on-ship service delivery. Princess Cruises is a part of Carnival Corporation & plc, one of the largest vacation companies in the world.
Princess Cruises Affiliate Program Overview
The Princess Cruises Affiliate Program allows marketers to earn a commission by promoting their cruise vacation products and services. Affiliates, such as travel bloggers and influencers, can leverage the brand’s global recognition in the lucrative cruise and travel sector.
| Feature | Details |
| Industry | Tourism, Travel, Cruise Line |
| Product Type | Physical Services (Cruise Vacations) |
| Affiliate Program Type | Cost Per Sale (CPS) / Cost Per Acquisition (CPA) |
Princess Cruises Affiliate Program Offers
The program provides affiliates with the necessary tools to promote their cruises effectively while maintaining specific guidelines regarding content and traffic sources. The cookie duration is generous for the travel industry, allowing a substantial window for referred customers to book a high-value cruise.
| Feature | Details |
| Promotional Materials | Banners, text links, images, copy (provided by the affiliate network) |
| Affiliate Cookie Duration | 60 days (or 30 days, depending on the network) |
| Accepted Traffic Source | Blogging sites, social media channels, travel platforms, global marketing channels |
| Accepted Countries | Worldwide (Global access) |
| Explicit Content | Not allowed (Prohibited) |
| Religious or political content | Not allowed (Prohibited) |
Princess Cruises Affiliate Commissions & Payments
Commissions are typically paid out as a percentage of the total booking value, making each successful conversion a significant earning opportunity due to the high average cost of a cruise. Payouts are managed through the affiliate network.
| Feature | Details |
| MLM | No (Single-tier commission structure) |
| Commission Rate | 3% Per Sale (of the total booking value/commissionable cruise fare) |
| Commission Structure | Single-tier (Affiliates earn directly from their own referrals) |
| Payout Frequency | Monthly (Often paid out within 8 weeks after the referral is invoiced) |
| Payout Methods | Bank wire transfers, PayPal, ACH, BACS, SEPA (methods may vary based on the affiliate network) |
| Minimum Payout | Typically low, such as $\$50$ or no minimum (varies by affiliate network) |
Suitable Affiliates for Princess Cruises Affiliate
This affiliate program is primarily suitable for content creators and publishers in the travel, luxury, and lifestyle niches who can attract an audience with high disposable income interested in premium vacation experiences.
| Affiliate Type | Suitability |
| Bloggers | High. Especially those focused on travel reviews, destination guides, luxury vacations, and cruise tips. |
| TikTokers | Medium. Suitable if they create high-quality, aspirational travel content that targets an older, affluent demographic or family travelers. |
| KOC (Key Opinion Consumers) | Low to Medium. Depends on the size and focus of their audience, but cruise bookings are high-value and less impulse-driven. |
| KOL (Key Opinion Leaders) | High. Travel-focused KOLs with a strong, trusted following are ideal for promoting high-ticket items like cruises. |
| Influencers | High. Especially those focused on aspirational luxury, family travel, and international destinations across platforms like Instagram or YouTube. |
| YouTubers | High. Channels reviewing different cruise lines, showing detailed cabin/ship tours, or vlogging their Princess Cruises experience are highly effective. |
| Video editors | Low. Only suitable if they are part of a content team or have their own successful travel channel. |
| Livestreamers | Low. The audience demographic and high cost of cruises do not align well with typical livestream formats. |
Princess Cruises Affiliate Software
Princess Cruises does not use in-house affiliate management software. The brand typically utilizes major, established third-party affiliate networks to manage their program. Common networks include Awin and CJ Affiliate (Commission Junction). These networks handle the tracking, reporting, and payment processing for the program.
3 Alternatives for Princess Cruises Affiliate Program
Other major cruise lines and travel booking platforms offer competing affiliate programs. Comparing Princess Cruises with alternatives like CruiseDirect, Orbitz, and Virgin Atlantic Holidays highlights the differences in commission structure and cookie duration.
| Comparison Factor | Princess Cruises (Cruise Line) | CruiseDirect (Booking Agent) | Orbitz (Online Travel Agency) | Virgin Atlantic Holidays (Tour Operator) |
| Average Bill | High (Direct Cruise Line Booking) | High (Cruise Booking) | High (Cruise, Flight, Hotel Packages) | High (Holiday Packages) |
| Entry Fees | No (Free to join via networks) | No (Free to join via networks) | No (Free to join via networks) | No (Free to join via networks) |
| Withdrawal Threshold | Low or none (Varies by network, e.g., Awin) | Varies by network (e.g., CJ Affiliate) | $\$25$ – $\$1000$ (Varies by network) | Varies by network |
| Payment Frequency | Monthly (Often 8 weeks after invoicing) | Monthly (Varies by network) | Monthly (Varies by network) | Monthly (Varies by network) |
| Commission | 3% Per Sale | 3% of the commissionable cruise fare | 1.2% – 3.2% (Varies by product) | 1% Per Sale (Holiday packages) |
| Conversion | Focus on luxury/premium audience. High trust in direct brand booking. | Focus on competitive pricing and deals. High conversion for price-sensitive shoppers. | Focus on package deals. High conversion for users booking entire trips. | Focus on premium holiday experiences, especially to the USA/Caribbean. |
| Marketing Materials | Banners, text links, images, copy | Banner ads, text ads, search boxes, data feed | Banners, text links, data feed | Promotion codes, coupons, banners, text links |
