About PrizePicks

PrizePicks is the fastest-growing Daily Fantasy Sports (DFS) operator in North America. Unlike traditional fantasy sports where you draft a team and compete against other players (sharks), PrizePicks offers a simpler “Pick ’em” style game.

Users play against “the house” by selecting “More” or “Less” on player stat projections (e.g., LeBron James More/Less than 25.5 points).

They are famous for their user-friendly mobile app, wide legal availability (accessible in many US states where sports betting is still illegal), and heavy marketing presence in the sports influencer community.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

PrizePicks Affiliate Program Overview

PrizePicks does not run a public “join and grab a link” program on a major network like Impact or ShareASale. Instead, they operate a Direct Partner/Influencer Program. Potential affiliates must apply and be manually approved.

Feature Details
Industry Daily Fantasy Sports (DFS) / iGaming
Product Type Mobile App (iOS & Android) & Web Platform
Affiliate Program Type Direct Partner Program (CPA / Flat Fee)

PrizePicks Affiliate Program Offers

The program is heavily focused on vanity promo codes (e.g., “Use code DAN for a deposit match”). This makes it excellent for podcasters and video creators who can speak the code out loud.

Feature Details
Promotional Materials Custom Vanity Promo Codes (primary tracking method), Banners, Deep Links, Logos.
Affiliate Cookie Duration 30 Days (Industry Standard) or Session-based for App Installs. Note: Promo codes track indefinitely.
Accepted Traffic Sources Social Media (TikTok, Twitter/X, Instagram), YouTube, Podcasts, Sports Blogs, Discord Communities.
Accepted Countries USA (44+ States including CA, TX, FL, GA) and Canada (excluding Ontario).
Explicit Content Prohibited. Traffic must be suitable for general audiences (18/19/21+ depending on state).
Religious/Political Content Generally Restricted. Brand safety is a priority; controversial political content is usually not accepted.

PrizePicks Affiliate Commissions & Payments

The commission structure is typically CPA (Cost Per Acquisition), meaning you get paid a one-time fee for every new user who deposits funds. Rates are negotiable based on audience size.

Feature Details
MLM (Multi-Level Marketing) No. This is a single-tier direct partnership.
Commission Rate CPA: $25 – $60+ per First Time Depositor (FTD).

(Rates vary based on volume and negotiation).
Commission Structure Flat fee per qualified acquisition (User must register + deposit min $10).
Payout Frequency Monthly (typically Net-30 or Net-15).
Payout Methods Direct Deposit (ACH), Wire Transfer, PayPal.
Minimum Payout Typically $50 – $100 depending on the contract.

Suitable Affiliates for PrizePicks

This program is specifically designed for creators with an engaged audience interested in sports, betting, or gaming.

  • Sports Analysts/Bloggers: Writers who break down player stats and game predictions.
  • YouTubers: Channels focused on NFL, NBA, MLB highlights, or fantasy advice.
  • TikTokers/Influencers: Short-form creators sharing “Locks of the Day” or parlay slips.
  • Podcasters: Especially sports talk or comedy podcasts with a male-dominated audience (PrizePicks is a massive podcast advertiser).
  • Livestreamers: Twitch/Kick streamers who watch games live with their chat.
  • KOLs (Key Opinion Leaders): Fantasy sports experts with high trust.

PrizePicks Affiliate Software

Type: In-House / Direct Management

PrizePicks does not use a public third-party affiliate network (like Impact, CJ, or ShareASale) for their primary partner program.

  • How it works: You submit an application via the “Partners” link on their website.
  • Tracking: If approved, you are assigned a dedicated account manager and a unique Promo Code.
  • Why this matters: The Promo Code is the “software.” When a user types your code during signup, that user is hard-coded to your account. This is superior for influencers because it works even if the user hears the code on a podcast and doesn’t click a link.

3 Alternatives for PrizePicks Affiliate Program

If you are looking for alternatives, these three brands are PrizePicks’ main competitors and offer robust affiliate programs.

Comparison Factor PrizePicks Underdog Fantasy DraftKings FanDuel
Product Core DFS (Pick’em) DFS (Pick’em + Best Ball) Sportsbook + DFS Sportsbook + DFS
Commission Model CPA (Custom) CPA / Referral Bonus CPA or Rev Share (25-40%) CPA (25-35) or Rev Share (35%)
Est. Commission $25 – $50+ $10 – $25+ (often credit first) $40 – $100+ (varies by state) $35+
Cookie Duration Promo Code (Lifetime) Promo Code (Lifetime) 30 Days 730 Days (2 Years)
Management In-House / Direct In-House / Direct Income Access (Network) Income Access (Network)
Min Withdrawal $10 (User) / $50 (Aff) $10 (User) $50 $100
Best For Influencers / Podcasters Best Ball Fantasy Fans Hardcore Gamblers/Bettors Hardcore Gamblers/Bettors