About Puma
Puma SE is a globally recognized German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany (following a split from the Dassler Brothers Shoe Factory, which became Adidas), Puma is one of the world’s leading sportswear manufacturers.
The brand is known for blending high-performance athletic gear with street-ready style, often collaborating with well-known athletes, designers, and cultural icons. Its mission is encapsulated in the tagline “Forever Faster,” reflecting a commitment to speed, innovation, and pushing boundaries in both sports and fashion.
Puma Affiliate Program Overview
The Puma Affiliate Program allows approved partners to earn a commission by promoting Puma products on their website, blog, or social media channels. It operates on a Cost Per Sale (CPS) model, meaning affiliates earn a percentage of the sales generated through their unique referral links.
The program is designed for individuals and businesses in the sports, fashion, and lifestyle niches who want to monetize their audience by promoting a globally recognized and high-converting brand.
| Category | Information |
| Industry | Retail Trade / Sportswear / Fashion / Lifestyle |
| Product Type | Physical products (Footwear, Apparel, Accessories, Sports Equipment) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Puma Affiliate Program Offers
Puma provides its affiliates with resources and terms designed to help them drive sales. These often include various marketing materials and a standard tracking period for referred sales. The program generally maintains strict guidelines regarding the type of content that can be used for promotion.
| Offer Detail | Information |
| Promotional Materials | Text links, Banners, Product feeds, Exclusive partner campaigns, Coupon codes |
| Affiliate Cookie Duration | Varies, typically 14 to 30 days (Check regional program details) |
| Accepted Traffic Source | Content (Blogs, Reviews, Unboxings), Cashback platforms, Mobile App Promotions (Content and methods must adhere to Puma’s brand image) |
| Accepted Countries | Worldwide/Global, though specific programs are managed regionally (e.g., US, UK, CA, AU, India) |
| Explicit Content | Not Accepted |
| Religious or Political Content | Not Accepted |
Puma Affiliate Commissions & Payments
The commission structure for the Puma Affiliate Program is generally competitive, often featuring an incentive-based model where higher sales can lead to a better commission rate. Payouts are handled through the managing affiliate network.
| Payment Detail | Information |
| MLM (Multi-Level Marketing) | Not applicable; it is a standard single-tier affiliate program. |
| Commission Rate | Varies, often between 4% and 10% of the sale value. Lower rates (e.g., 4%) may apply to coupon/CPA network affiliates. |
| Commission Structure | Percentage-based, single-tier, with an incentive-based structure (higher sales volume may lead to higher rates). |
| Payout Frequency | Monthly (Handled by the affiliate network). |
| Payout Methods | Varies by network (e.g., Direct Deposit, Check, Payoneer). |
| Minimum Payout | Varies by network (e.g., often $50 to $100). |
Suitable Affiliates for Puma Affiliate
The Puma Affiliate Program is suitable for a wide range of content creators and publishers who align with the brand’s focus on sports, lifestyle, fashion, and performance.
| Affiliate Type | Suitability |
| Bloggers | Highly Suitable: Especially those focusing on athletic gear reviews, streetwear fashion, fitness/training, and product comparisons. |
| TikTokers | Highly Suitable: Excellent for quick product showcases, unboxings, “haul” videos, and styling content, appealing to a fashion-forward, younger audience. |
| KOC (Key Opinion Consumer) | Suitable: Their authentic, consumer-driven product reviews and relatable content can drive conversions. |
| KOL (Key Opinion Leader) | Highly Suitable: Their authority and large following in the sports, fitness, or fashion domain can generate significant sales volume. |
| Influencers | Highly Suitable: Across all major platforms (Instagram, TikTok, YouTube) who focus on lifestyle, fashion, or fitness content. |
| YouTubers | Highly Suitable: For in-depth product reviews, unboxings, try-on hauls, performance testing, and style guides. |
| Video editors | Indirectly Suitable: They would need to partner with an existing affiliate to utilize their skills to create high-converting video content. |
| Livestreamers | Suitable: Especially on platforms like Twitch or YouTube, showcasing Puma gear during fitness streams, style sessions, or daily life. |
Puma Affiliate Software
Puma typically utilizes established, third-party affiliate network software to manage its program globally, rather than relying solely on in-house software.
- Puma’s Affiliate Program is managed through major third-party affiliate networks such as CJ Affiliate (Commission Junction) and Rakuten Advertising (formerly LinkShare). They may also use regional networks like Awin or vCommission depending on the country.
- These platforms provide the necessary tools for tracking, reporting, payment processing, and accessing promotional assets like links and banners.
3 Alternatives for Puma Affiliate Program
Puma’s main alternatives are other leading sportswear and athletic apparel brands. Here is a comparison with three major competitors: Adidas, Nike, and Under Armour.
| Comparison Factor | Puma Affiliate Program (Example Rates) | Adidas Affiliate Program (General) | Nike Affiliate Program (General) | Under Armour Affiliate Program (General) |
| Average Bill | High AOV (often $115+ is referenced) | High, similar to Puma | High, similar to Puma | High, competitive with rivals |
| Entry Fees | Free to join (via affiliate networks) | Free | Free | Free |
| Withdrawal Threshold | Varies by network (e.g., $50 – $100) | Varies by network | Varies by network | Varies by network |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 4% – 10% (Percentage of sale) | Typically around 7% | Varies, often 10% – 11% | Varies, often 5% – 10% |
| Conversion | High (Globally recognized brand) | High (Globally recognized brand) | Very High (Top global sportswear brand) | High (Strong US brand presence) |
| Marketing Materials | Banners, Text Links, Product Feeds, Exclusive Offers | Banners, Text Links, Product Feed, Sales Updates | Banners, High-Res Images, Product Feed | Banners, Links, Promotional Content |
