About Purple
Purple is a brand best known for its innovative mattresses and sleep products, particularly those featuring its proprietary Purple Grid™ technology. This hyper-elastic polymer grid is designed to provide dynamic support, pressure relief, and temperature neutrality, offering a unique feel that has differentiated them in the “bed-in-a-box” and broader sleep industry. The company sells a range of sleep products including mattresses, pillows, bedding, and bases.
Purple Affiliate Program Overview
The Purple Affiliate Program allows individuals and publishers to earn a commission for driving sales of Purple products through unique affiliate links. It is a competitive program in the high Average Order Value (AOV) mattress and home goods space, making it an attractive option despite moderate commission rates.
| Factor | Description / Detail |
| Industry | Home & Living, Sleep Products, E-commerce |
| Product Type | Mattresses, Bedding, Sleep Accessories (Physical Goods) |
| Affiliate Program Type | Cost Per Sale (CPS) or Pay Per Sale |
Purple Affiliate Program Offers
The program provides affiliates with the necessary tools and terms to effectively promote the Purple brand, primarily through established third-party affiliate networks.
| Factor | Detail / Range |
| Promotional Materials | Text links, banners, images, product feeds (often available via the affiliate network) |
| Affiliate Cookie Duration | Typically 30 days |
| Accepted Traffic Source | Websites, blogs, social media, deal sites, newsletters, etc. (Subject to network and program terms) |
| Accepted Countries | Primarily the United States (Majority of sales/focus) |
| Explicit Content | Not accepted (Standard restriction for most major affiliate programs) |
| Religious or political content | Generally prohibited in conjunction with promotion (Standard restriction) |
Purple Affiliate Commissions & Payments
The program offers competitive payout terms within the home and sleep niche, often managed through established affiliate networks.
| Factor | Detail / Range |
| MLM | No (This is a standard affiliate marketing program) |
| Commission Rate | Typically 3% – 10% (One source indicates ~3.2%) |
| Commission Structure | Percentage of the final sale price (CPS) |
| Payout Frequency | Usually Monthly (Dependant on the network, e.g., Rakuten, FlexOffers) |
| Payout Methods | Direct Deposit (ACH), Check, PayPal, Wire Transfer (Dependant on the network) |
| Minimum Payout | Varies by network (e.g., $50 for Rakuten, $25 for FlexOffers) |
Suitable Affiliates for Purple Affiliate
The Purple affiliate program is suitable for content creators and publishers who target demographics interested in home goods, health, wellness, and quality sleep.
| Affiliate Type | Suitability |
| Bloggers | High: Especially those in the lifestyle, home decor, health, or sleep niche (reviews, comparisons, guides). |
| TikTokers | High: For visually demonstrating product benefits (like the Purple Grid) in short, engaging video formats. |
| KOC | High: Consumers who authentically share their positive experience with the product. |
| KOL | High: Key Opinion Leaders in the health, wellness, or home technology space. |
| Influencers | High: Broad appeal, especially those with an audience interested in home improvement, lifestyle, and high-quality products. |
| YouTubers | High: Excellent for in-depth, high-production-value product reviews and comparisons. |
| Video editors | Medium: Beneficial as a skill set for any of the above video-focused creators (TikTokers, YouTubers, Livestreamers). |
| Livestreamers | Medium: Can promote through unboxing or live Q&A sessions focused on sleep and home comfort. |
Purple Affiliate Software
Purple primarily manages its affiliate program through major, reputable third-party affiliate networks rather than exclusively in-house software.
- Primary Networks: Purple utilizes platforms like Impact, Rakuten Advertising, and FlexOffers to manage tracking, reporting, and payments for its affiliates.
- Benefits: Using these established networks provides affiliates with reliable tracking, monthly payouts, and access to a wide range of promotional tools.
3 Alternatives for Purple Affiliate Program
Purple’s direct competitors in the online mattress/sleep space offer similar affiliate programs. Comparing a few well-known alternatives can help affiliates find the best fit.
| Comparison Factor | Purple (Sleep/Mattress) | Nectar (Sleep/Mattress) | DreamCloud (Sleep/Mattress) | Layla Sleep (Sleep/Mattress) |
| Average Bill | High (Mattresses are a high AOV item, often over $1,300) | High (Similar high AOV for mattresses) | High (Similar high AOV for premium mattresses) | High (Similar high AOV for mattresses) |
| Entry Fees | $0 (Free to join via affiliate networks) | $0 (Free to join via affiliate networks) | $0 (Free to join via affiliate networks) | $0 (Free to join via affiliate networks) |
| Withdrawal Threshold | Varies by network (e.g., $50 for Rakuten) | Varies by network/program | Varies by network/program | Varies by network/program |
| Payment Frequency | Typically Monthly (via network) | Typically Monthly (via network) | Typically Monthly (via network) | Typically Monthly (via network) |
| Commission | Competitive, typically 3% – 10% | Higher, typically 8% – 12% | High, often 10% – 15% (sometimes $100-$300 flat rate) | Competitive, often 8% – 10% |
| Conversion | High (Well-known brand, proprietary grid technology) | High (Strong brand reputation, good trial period) | High (Luxury focus, often high-ticket sales) | Good (Known for copper-infused foam and two-sided firmness) |
| Marketing Materials | Banners, Text Links, Product Images (via network) | Banners, Text Links, Product Feeds (via network) | Banners, Text Links, Exclusive Offers (via network) | Banners, Text Links, High-quality assets (via network) |
