Rare Beauty Affiliate Program

About Rare Beauty

Rare Beauty is a mission-driven cosmetics brand founded by singer and actress Selena Gomez in 2020. The brand challenges unrealistic standards of perfection in the beauty industry, aiming to help people celebrate their individuality and “embrace who they are.”

• Core Philosophy: “Makeup made to feel good in.” The products are designed to be airy, breathable, and easy to apply.
• Key Products: The brand is best known for its Soft Pinch Liquid Blush, which went viral on TikTok, as well as its liquid luminizers, lip oils, and “Always an Optimist” collection.
• Social Impact: A distinctive feature of the brand is the Rare Impact Fund. Rare Beauty pledges to raise $100 million over 10 years to expand access to mental health services and education for young people. 1% of all sales are donated directly to the fund.
• Values: 100% Vegan, Cruelty-Free, and certified by PETA’s Global Beauty Without Bunnies.

Rare Beauty Affiliate Program Overview

The Rare Beauty affiliate program is often managed through exclusive influencer networks or directly via their “Rare Beauty Influencer/Ambassador” initiatives, rather than a public-facing network like ShareASale. However, general affiliates often promote the brand via major retailers like Sephora. The data below reflects the direct brand program standards.

Rare Beauty Affiliate Program Offers

This program is highly community-focused, often prioritizing content creators who align with their mental health mission.

Rare Beauty Affiliate Commissions & Payments

The program uses a performance-based structure. While they do not operate as an MLM, they do tier their commissions based on the influencer’s performance and audience size.

Suitable Affiliates for Rare Beauty Affiliate

This program is heavily skewed towards creators who can demonstrate the products via video or high-quality imagery.

• Bloggers: Beauty and lifestyle bloggers who write detailed reviews, swatches, and “dupe” comparisons.
• TikTokers: Creators who can utilize the viral nature of Rare Beauty products (e.g., the “dot method” for liquid blush) in short-form content.
• KOC (Key Opinion Consumers): Everyday users who share authentic reviews and build trust through relatability rather than fame.
• KOL (Key Opinion Leaders): Professional beauty experts or makeup artists whose endorsement carries authority.
• Influencers: Gen Z and Millennial influencers who focus on mental health, self-care, and “clean girl” aesthetics.
• YouTubers: Creators producing “Full Face of Rare Beauty,” “Wear Tests,” or “GRWM” (Get Ready With Me) videos.
• Video Editors: Aesthetic accounts that compile beauty clips and trends (often using affiliate links in bios).
• Livestreamers: Hosts on platforms like TikTok Live or Amazon Live who demonstrate product application in real-time.

Rare Beauty Affiliate Software

Rare Beauty does not use a traditional public affiliate networkfor open signup. Instead, they use platforms designed for creator relationships, such as Dash Hudson, Grin, or Impact (Private) to manage their “Community” and “Ambassador” lists.

3 Alternatives for Rare Beauty Affiliate Program

If you cannot get into the direct Rare Beauty program, or want to diversify, these three brands are the closest competitors in terms of audience and product type.