About Serpstat

Serpstat is a comprehensive all-in-one SEO and marketing platform designed to optimize digital marketing strategies. It originated as a focused keyword research tool in 2013 and has expanded into a full suite of over 30 to 50 individual tools.

Key features include Keyword Research, Competitor Analysis, Backlink Analysis, Rank Tracking, and Site Auditing. It caters to SEO professionals, digital marketing agencies, content creators, and in-house marketing teams looking to improve their search engine rankings, understand competitor strategies, and enhance website performance.

Serpstat Affiliate Program Overview

The Serpstat affiliate program allows partners to earn commissions by promoting the Serpstat SEO and digital marketing platform to their audience. It’s a way for individuals and companies to monetize their web traffic and audience interest in SEO tools. The program is generally free to join and is run directly by the company (in-house).

Feature Description
Industry Digital Marketing / Software as a Service (SaaS)
Product Type SEO and PPC Software / Digital Toolset
Affiliate Program Type Cost Per Sale (CPS)

Serpstat Affiliate Program Offers

Serpstat provides its affiliates with resources and specific terms to help them succeed in promoting the platform.

Offer Detail Information
Promotional Materials Affiliate links, banners (HTML/Image), text link banners, landing pages, newsletters, and support from the Serpstat team.
Affiliate Cookie Duration 15 to 30 days (Sources vary, 30 days is common for SaaS).
Accepted Traffic Source Link and banner advertisements, social media advertisements, other.
Accepted Countries Worldwide (WW)
Explicit Content Not accepted (Standard policy for most professional affiliate programs).
Religious or political content Not accepted (Standard policy for most professional affiliate programs).

Serpstat Affiliate Commissions & Payments

The program features a recurring commission structure, meaning affiliates can earn passive income for as long as their referred customer remains subscribed.

Payment Detail Information
MLM No (Single-tier commission structure)
Commission Rate Up to 30% recurring commission
Commission Structure Tiered Recurring Commission based on the number of first payments:

  • 1-6 first payments: 10%
  • 7-20 first payments: 20%
  • 21+ first payments: 30%
Payout Frequency Monthly (Upon request) / Twice monthly (Sources vary)
Payout Methods PayPal, WebMoney (WMZ)
Minimum Payout $50

Suitable Affiliates for Serpstat Affiliate

The Serpstat affiliate program is best suited for individuals and entities with an audience interested in Search Engine Optimization (SEO), Paid Advertising (PPC), Content Marketing, or general Digital Marketing.

Target Affiliate Group Suitability
Bloggers High Suitability: Especially those in the SEO, marketing, and web development niches. They can create reviews, tutorials, and comparison content.
TikTokers Low Suitability: Niche may be too technical and audience short-form focus less aligned with comprehensive SEO tool promotion.
KOC/KOL/Influencers High Suitability: Influencers and Key Opinion Leaders in the digital marketing, SEO, and business development space.
YouTubers / Video Editors / Livestreamers High Suitability: Can create video tutorials, reviews, and walkthroughs of the Serpstat tool, which performs well for software-based products.
Marketing Agencies & SEO Consultants High Suitability: Can recommend the tool to clients or use it as part of their service offering.

Serpstat Affiliate Software

Serpstat utilizes an in-house affiliate management software solution to track referrals, commissions, and manage its network of affiliates. They do not appear to rely on a third-party affiliate network (like ShareASale or CJ Affiliate) for their core program management, although they may have partnerships on platforms like Admitad.

3 Alternatives for Serpstat Affiliate Program

Serpstat is a key competitor in the SEO software space, and its affiliate program is comparable to others like Semrush, Ahrefs, and SE Ranking. Here is a brief description of three common alternatives and a comparative table:

  • Semrush: A very well-known, comprehensive online visibility management and content marketing SaaS platform. Its affiliate program is popular due to high brand recognition and often offers high commission rates per sale.
  • Ahrefs: Renowned primarily for its industry-leading backlink analysis and keyword research tools. Its affiliate program is highly regarded within the SEO community.
  • SE Ranking: Often cited as a more budget-friendly, all-in-one SEO platform, making its affiliate program an easy sell for audiences conscious of cost. It provides a generous lifetime recurring commission.
Comparison Factor Serpstat Semrush (Typical Offer) Ahrefs (Typical Offer) SE Ranking
Average Bill Varies ($59+/month plans) High ($129+/month plans) High ($99+/month plans) Moderate ($39+/month plans)
Entry Fees None None None None
Withdrawal Threshold $50 $50 – $100 (Varies) Varies Varies ($50 is common)
Payment Frequency Monthly (Upon request) Twice Monthly / Monthly Monthly (Net 30) Monthly
Commission Up to 30% Recurring Varies, e.g., $200/Sale (Non-recurring) 20% Recurring 30% Lifetime Recurring
Conversion Moderate (Strong competition) High (High brand recognition) High (Strong reputation in backlink/keyword data) High (Good value proposition)
Marketing Materials Banners, links, landing pages, support Banners, widgets, links, content Banners, links, email templates Banners, links, promo assets