About Shopbop

Shopbop is a leading US-based online retailer specializing in women’s fashion apparel and accessories, including clothing, shoes, handbags, and beauty products. Launched in 1999 and operating solely online, it focuses on offering a curated selection of designer and contemporary brands, with over 1,000 international labels.

Since 2006, Shopbop has been a subsidiary of Amazon.com, leveraging its parent company’s infrastructure for efficient logistics like fast, free shipping and easy returns in many locations. The brand targets a fashion-conscious audience interested in high-end, designer, and trendy items.

Shopbop Affiliate Program Overview

The Shopbop affiliate program allows publishers (affiliates) to earn a commission by promoting Shopbop’s products to their audience. It is generally well-suited for fashion-focused content creators and media platforms that cater to a demographic interested in designer clothing and luxury e-commerce.

Factor Detail
Industry E-commerce, Fashion, Luxury/Designer Apparel
Product Type Physical Goods (Clothing, Shoes, Handbags, Accessories, Beauty)
Affiliate Program Type Cost Per Sale (CPS)

Shopbop Affiliate Program Offers

Shopbop provides its affiliates with resources and tracking mechanisms to help them succeed in their promotional efforts. The program is available to a global audience, allowing affiliates to target customers in numerous countries.

Factor Detail
Promotional Materials Banners, deep linking capabilities, and occasionally coupons/exclusive offers.
Affiliate Cookie Duration Typically ranges from 14 to 30 days (sources vary, 30 days is common).
Accepted Traffic Source Generally includes blogs, social media, email marketing (specific rules on paid search/bidding on brand terms apply and are usually forbidden).
Accepted Countries Worldwide (program accepts global traffic, aligning with Shopbop’s international shipping).
Explicit Content Generally Not Allowed/Forbidden by fashion/mainstream e-commerce programs.
Religious or Political Content Generally Not Allowed/Forbidden for promotional content.

Shopbop Affiliate Commissions & Payments

The commission structure for the Shopbop affiliate program can vary depending on the affiliate network or the specific agreement (some campus programs may offer higher rates). The base commission rate is often on the lower end compared to some other fashion programs, but the potential for a high Average Order Value (AOV) on designer goods can make up for it.

Factor Detail
MLM Not an MLM (Multi-Level Marketing) program; it’s a standard affiliate (single-tier) program.
Commission Rate Typically ranges from 1% to 5% per sale, though some specific programs or partnerships may offer a higher rate (e.g., 15% for campus ambassadors).
Commission Structure Percentage-based, single-tier (commission earned only on direct sales generated by the affiliate).
Payout Frequency Generally Monthly.
Payout Methods Common methods include Wire Transfer, PayPal, and Payoneer (varies based on the affiliate network used).
Minimum Payout Typically around $50 to $100 (varies based on the affiliate network).

Suitable Affiliates for Shopbop Affiliate

The Shopbop affiliate program is most suitable for affiliates whose audience has a strong interest in high-end, contemporary, and designer fashion and has the purchasing power for relatively high Average Order Value (AOV) items.

  • Bloggers: Highly suitable, especially those focusing on fashion reviews, styling tips, luxury haul content, and niche designer spotlights.
  • TikTokers/Influencers/KOL/KOC: Highly suitable, particularly those on Instagram and TikTok who create fashion haul videos, “Get Ready With Me,” or outfit-of-the-day content featuring designer brands.
  • YouTubers: Highly suitable for video content like hauls, reviews, seasonal lookbooks, and styling guides that showcase Shopbop’s designer offerings.
  • Video editors/Livestreamers: Suitable if their content is fashion-focused and they have a mechanism (like on-screen links or dedicated landing pages) to promote the affiliate links during streams or in video descriptions.

Shopbop Affiliate Software

Shopbop does not typically use in-house software for its main affiliate program but instead utilizes major, established third-party affiliate marketing networks (software). Historically, they have been associated with platforms like Rakuten Advertising (formerly LinkShare) and sometimes other networks like CJ Affiliate or an aggregator like Skimlinks. The specific network can sometimes depend on the affiliate’s geographic region or category.

3 Alternatives for Shopbop Affiliate Program

There are several strong alternatives in the fashion e-commerce space, especially for high-end and designer apparel. Here are three popular options: Nordstrom, Revolve, and Farfetch.

  • Nordstrom: A prestigious department store offering a vast range of products from designer to more affordable options, appealing to a broad audience. Their program is managed through a major network like Rakuten Advertising.
  • Revolve: Very popular with millennials and Gen Z, known for trendy, mid-to-high-end fashion and strong influencer marketing, often managed through networks like CJ Affiliate.
  • Farfetch: A global luxury fashion platform that connects shoppers with over 700 boutiques worldwide, focusing heavily on high-end designer and luxury brands, suitable for an affluent audience. Their program is typically on networks like Rakuten or Impact.
Comparison Factor Shopbop Nordstrom Revolve Farfetch
Average Bill High (Designer/Contemporary Fashion) Medium to High (Department Store Range) Medium to High (Trendy/Designer) Very High (Luxury Designer)
Entry Fees None None None None
Withdrawal Threshold Typically $50 – $100 (Varies by network) Varies by network (e.g., $50 on Rakuten) Varies by network (e.g., $50 on CJ Affiliate) Varies by network (e.g., $100 on Rakuten/Impact)
Payment Frequency Monthly Monthly Monthly Monthly
Commission Typically 1% – 5% Typically 2% – 20% (varies by product/affiliate type) Typically 5% – 20% Typically up to 8%
Conversion Good, driven by strong brand recognition and Amazon affiliation (free shipping/returns) Very Good, high brand loyalty and broad product range Very Good, strong focus on trendy, visually appealing items Good, very high-end niche with high AOV compensating for lower volume
Marketing Materials Banners, deep links, occasional coupons Banners, text links, product feeds Banners, deep links, influencer-focused assets Banners, text links, data feeds