About Sportsbook

Sportsbook.ag (formerly known as PlayersOnly.com) is a pioneer in the online gambling industry, having been established in 1996. It is widely recognized for catering specifically to the North American market, offering an all-in-one gambling platform. The brand is managed under a license from Antigua, providing a secure environment for users to engage in sports betting, horse racing, a comprehensive casino suite, and a dedicated poker room.

Sportsbook Affiliate Program Overview

The Sportsbook affiliate program is managed through CommissionKings, a reputable network that also handles other major brands like BetOnline.ag. It is designed for partners who want to monetize traffic from sports fans and casino enthusiasts.

Feature Details
Industry iGaming (Sports Betting & Casino)
Product Type Sportsbook, Racebook, Casino, Poker
Affiliate Program Type Direct / Network (via CommissionKings)

Sportsbook Affiliate Program Offers

The program provides a robust set of tools and specific guidelines for traffic acquisition to ensure high conversion rates.

Feature Details
Promotional Materials Banners, Text links, Landing pages, Odds widgets
Affiliate Cookie Duration Typically 30–45 Days (Life-of-player for RevShare)
Accepted Traffic Source SEO, PPC (Non-branded), Social Media, Email, Content Sites
Accepted Countries Primarily USA and Canada (with some global exceptions)
Explicit Content Strictly Prohibited
Religious or Political Content Not Recommended / Restricted based on compliance

Sportsbook Affiliate Commissions & Payments

CommissionKings is known for its “no negative carryover” policy in most standard deals and offers competitive lifetime revenue shares.

Feature Details
MLM (Sub-affiliate) Yes (typically 5% of sub-affiliate earnings)
Commission Rate 25% to 35% (Performance-based tiers)
Commission Structure Revenue Share (Lifetime), CPA, or Hybrid
Payout Frequency Monthly (usually by the 15th of the following month)
Payout Methods Bitcoin, Bank Wire, Check, Player Account, Skrill
Minimum Payout $100 (for most methods), $500 for Wires

Suitable Affiliates for Sportsbook Affiliate

This program is highly versatile and fits various content creator profiles:

  • Bloggers: Specifically those in the sports news, betting tips, or lifestyle niches.
  • TikTokers & Influencers: Creators who share “game day” vibes or educational betting content.
  • KOC & KOL: Key Opinion Leaders in the gambling community who provide trusted reviews.
  • YouTubers: Channels focused on sports analysis, “big win” casino highlights, or poker tutorials.
  • Video Editors & Livestreamers: Ideal for Twitch or Kick streamers who broadcast live betting or casino play.

Sportsbook Affiliate Software

Sportsbook utilizes CommissionKings as its primary affiliate management portal. This is a specialized, proprietary software environment tailored for the iGaming industry, providing real-time tracking, detailed reporting, and secure payment processing. It is not an “in-house” simple script but a robust professional-grade platform.

3 Alternatives for Sportsbook Affiliate Program

If you are looking for alternatives, these three programs are the top competitors in the offshore and US-facing betting market.

Comparison Factor Sportsbook.ag BetOnline Bovada MyBookie
Average Bill Moderate High High Moderate
Entry Fees $0 (Free) $0 (Free) $0 (Free) $0 (Free)
Withdrawal Threshold $100 $100 $100 $100
Payment Frequency Monthly Monthly Monthly Monthly
Commission 25%–35% 20%–35% 25%–45% 25%–35%
Marketing Materials Standard Banners High-res Creatives Video & Social Custom Banners
Conversion Moderate High Very High High