About Sprout Social

Sprout Social is a leading social media management and analytics platform designed for businesses and agencies of all sizes. It provides tools for social listening, publishing, engagement, analytics, and employee advocacy across major social media networks. Their mission is to help organizations extract real business value from their social media efforts.

Sprout Social Affiliate Program Overview

Sprout Social runs a Partner Program which includes a Referral partnership tier, essentially functioning as an affiliate program where partners introduce their network to the platform’s solutions.

Parameter Details
Industry Social Media Management Software (SaaS), Technology
Product Type Digital Subscription Service (Social Media Platform)
Affiliate Program Type Referral/Partner Program (CPS – Cost Per Sale)

Sprout Social Affiliate Program Offers

The program provides affiliates with the resources and tracking necessary to earn commissions by successfully referring new customers to their social media management solutions.

Parameter Details (Based on Search Results)
Promotional Materials Access to marketing materials and information about affiliate activity.
Affiliate Cookie Duration 30 days (Common for SaaS programs).
Accepted Traffic Source Social media profiles, blogs, websites, and any other online platform with an audience (subject to disallowed promotion terms, which generally include paid ads against brand terms and coupon sites).
Accepted Countries Generally worldwide for a SaaS platform, but this should be confirmed with Sprout Social’s terms.
Explicit Content Not explicitly detailed, but generally not accepted for professional B2B software programs.
Religious or political content Not explicitly detailed, but generally not accepted for professional B2B software programs.

Sprout Social Affiliate Commissions & Payments

The program offers recurring revenue share on referred subscriptions, making it an attractive option for partners with a relevant customer base.

Parameter Details (Based on Search Results)
MLM No (It’s a single-tier referral program).
Commission Rate 20% revenue share on each referred subscription.
Commission Structure Percentage commission based on the first month’s value and subscription. Partners may be eligible for custom benefits and co-selling opportunities.
Payout Frequency Not explicitly detailed, but typically monthly or quarterly for SaaS programs.
Payout Methods Not explicitly detailed, but usually PayPal or bank transfer (ACH/Wire) for high-value B2B programs.
Minimum Payout Not explicitly detailed, but often ranges from $50 – $100 for SaaS.

Suitable Affiliates for Sprout Social Affiliate

This program is best suited for individuals or entities whose audience or clientele aligns with businesses, agencies, and marketers in need of professional social media management tools.

Affiliate Type Suitability for Sprout Social
Bloggers High: Especially those in marketing, business, or SaaS reviews.
TikTokers Moderate: If the content is focused on B2B/marketing tips and software reviews.
KOC/KOL/Influencers High: Key Opinion Leaders in digital marketing, business, and tech.
YouTubers High: Channels focused on SaaS reviews, social media tutorials, or business growth strategies.
Video editors Low: Unless they specifically focus on social media strategy/workflow integration.
Livestreamers Moderate: If streaming marketing strategy or software use cases.

Sprout Social Affiliate Software

Sprout Social’s partnership program likely uses a combination of an internal partner portal and a professional third-party platform for tracking and management.

  • Affiliate Management Software: Sprout Social uses an in-house partner portal/management system to handle its referral, agency, and reseller partner tiers.

3 Alternatives for Sprout Social Affiliate Program

Here is a comparison of Sprout Social’s program with three well-known competitors in the social media management space: Hootsuite, Agorapulse, and Buffer. Due to limited public information on the exact affiliate program parameters (like “Average bill,” “Entry fees,” “Withdrawal threshold,” and “Conversion” rates, which are often non-public), I will use available and comparable details.

Comparison Factor Sprout Social (Social Media Management) Hootsuite (Social Media Management) Agorapulse (Social Media Management) Buffer (Social Media Management)
Average Bill (Starting Price) High (Plans start high, often $249/month or more) High (Plans start high, often $99/month or more) Moderate (Lower entry price, starting around $49/month) Low/Moderate (Free plan, paid starts around $6/month/channel)
Entry Fees $0 (Affiliate/Referral Tier) $0 $0 $0
Withdrawal Threshold Not public/Varies (Estimated $50 – $100) Not public/Varies Not public/Varies Not public/Varies
Payment Frequency Not public (Likely Monthly/Quarterly) Not public (Likely Monthly) Not public (Likely Monthly) Not public (Likely Monthly)
Commission 20% Revenue Share (often on 1st month) 15% Recurring or $100 CPA (Varies by partner tier) 20% Recurring 20% Recurring
Conversion Targets Enterprise/Mid-Market (Higher ACV, lower volume) Targets Agency/Mid-Market (Higher ACV, lower volume) Targets SMBs/Agencies (Mid ACV, moderate volume) Targets Individuals/SMBs (Lower ACV, higher volume)
Marketing Materials Provided Provided (Banners, links, etc.) Provided (Banners, links, content) Provided (Banners, links, content)