About Stanley

Stanley is a well-established American brand with two distinct historical lines:

  1. Stanley Tools: Founded in 1843, this division is renowned for quality hand tools, power tools, storage, and engineered solutions for professionals and DIY enthusiasts globally.
  2. Stanley (Drinkware – Stanley 1913): Named after inventor William Stanley Jr., who created the all-steel insulated vacuum bottle in 1913. This line is celebrated for its durable, sustainable, and high-quality reusable food and beverage containers, particularly the popular Quencher tumblers, which have gained significant traction, especially among younger generations. This section focuses on the Stanley 1913 drinkware brand’s affiliate program.

Stanley Affiliate Program Overview

The Stanley 1913 affiliate program allows partners to earn commissions by driving traffic and sales to their website, https://www.google.com/search?q=Stanely1913.com. Affiliates benefit from promoting a brand known for its long history, quality, and trend-setting products like the Quencher H2.0 Flowstate™ Tumbler.

Factor Description
Industry Consumer Goods, Outdoor Gear, Lifestyle, E-commerce, Drinkware.
Product Type Insulated Tumblers, Water Bottles, Mugs, Coolers, Lunchboxes, Camp Cookware, Accessories.
Affiliate Program Type Standard Affiliate/Performance Marketing.

Stanley Affiliate Program Offers

Stanley provides affiliates with resources and competitive terms to support their promotional efforts.

Factor Description
Promotional Materials Banners, text links, product data feeds, and access to a program manager.
Affiliate Cookie Duration Typically 30 days.
Accepted Traffic Source Websites, blogs, social media sites, product review sites, and outdoor/camping forums.
Accepted Countries The program is available across different regions (e.g., US, Canada) often managed through specific regional networks.
Explicit Content Generally not accepted. Terms often prohibit sexually explicit, defamatory, or obscene content.
Religious or Political Content Generally not accepted. Terms often prohibit negative comments related to race, religion, national origin, or political content.

Stanley Affiliate Commissions & Payments

The Stanley affiliate program offers a competitive commission structure to incentivize sales.

Factor Description
MLM No. This is a standard affiliate/referral program, not a Multi-Level Marketing scheme.
Commission Rate Typically 10% on sales for the general program. Premium rates may be available for top performers. Some sources mention an introductory rate of 15% on the first purchase by a new customer.
Commission Structure Percentage of sales (Pay-Per-Sale).
Payout Frequency Usually monthly, often following the payment schedule of the affiliate network.
Payout Methods Determined by the affiliate network (e.g., PayPal, direct deposit, etc., depending on the network’s capabilities).
Minimum Payout Determined by the affiliate network (e.g., AvantLink).

Suitable Affiliates for Stanley Affiliate

The Stanley affiliate program is suitable for creators and publishers who have an audience interested in lifestyle, outdoor, and home goods, particularly those focused on current consumer trends and quality products.

Affiliate Type Suitability Rationale
Bloggers High Excellent for writing in-depth product reviews, “Why I Switched,” or “Best Tumblers” comparison guides.
TikTokers Very High Stanley’s surge in popularity is significantly driven by TikTok trends and viral content (e.g., showcasing new colors, daily use, durability tests).
KOC/KOL/Influencers Very High The brand actively leverages influencer marketing. Creators focused on lifestyle, fitness, beauty, or “mom life” are a strong fit.
YouTubers High Suitable for review videos, “What’s in my Bag/Car,” aesthetic hauls, and testing insulation/durability.
Video Editors Medium Could partner with existing affiliates to enhance content, but not a direct promotional channel.
Livestreamers High Ideal for “live unboxing” or showing the product in real-time use, especially on platforms like TikTok Shop or Amazon Live.

Stanley Affiliate Software

Stanley (1913) uses a third-party affiliate network to manage its program.

Stanley uses AvantLink as its affiliate network partner. Affiliates apply through this platform, which handles tracking, reporting, and commission payments. They do not use in-house affiliate management software.

3 Alternatives for Stanley Affiliate Program

Alternatives often come from competing premium or trending drinkware brands. Three notable alternatives are Yeti, Hydro Flask, and Simple Modern.

Note: Affiliate program details like commission, threshold, etc., can change and vary by country/network. The information below is an approximate comparison based on typical industry standards.

Comparison Factor Stanley (1913) Alternative 1: Yeti Alternative 2: Hydro Flask Alternative 3: Simple Modern
Average Bill Moderate/High (due to trending products) High (Premium pricing) Moderate/High Moderate (Value-driven pricing)
Entry Fees Free to join Free to join Free to join Free to join
Withdrawal Threshold Varies by network (e.g., AvantLink) Varies by network (e.g., Impact) Varies by network (e.g., ShareASale) Varies by network (e.g., ShareASale)
Payment Frequency Monthly (via network) Monthly (via network) Monthly (via network) Monthly (via network)
Commission ~10% (General Rate) ~8% – 10% ~5% – 8% ~10% – 15%
Conversion High (due to brand virality) High (Trusted quality brand) Moderate/High (Strong brand loyalty) Moderate/High (Good value proposition)
Marketing Materials Banners, links, datafeeds Banners, links, seasonal campaigns Banners, links, product images Banners, links, deals