About Sur La Table

Sur La Table is a premier specialty retailer of high-quality kitchenware, cookware, bakeware, tabletop items, and culinary tools. With a legacy spanning over 50 years, the brand is known for offering luxury and professional-grade products designed to inspire and equip both home cooks and culinary enthusiasts of all skill levels.

They emphasize quality, sophistication, and culinary inspiration, often partnering with world-class kitchen brands and culinary experts. Beyond products, Sur La Table also offers in-store and online cooking classes.

Sur La Table Affiliate Program Overview

The Sur La Table Affiliate Program allows content creators and publishers to partner with the brand and earn commissions by promoting their extensive range of kitchen and culinary products. Affiliates use unique tracking links to direct their audience to the Sur La Table website, earning a percentage of any qualifying sales made through those links. The program is generally managed through established third-party affiliate networks.

Factor Detail
Industry Specialty Retail, Home & Kitchen, Culinary, Luxury Goods
Product Type Cookware, Bakeware, Kitchen Tools & Gadgets, Dinnerware, Glassware, Small Appliances, Cooking Classes
Affiliate Program Type Cost Per Sale (CPS)

Sur La Table Affiliate Program Offers

The Sur La Table affiliate program provides partners with the necessary tools to promote their products and a clear structure for earning commissions based on successful referrals. Key details regarding the program’s logistics are summarized below:

Factor Detail
Promotional Materials Professional banners, creatives, text links, deep linking capabilities, and occasionally coupon codes or exclusive access to seasonal promotions.
Affiliate Cookie Duration 15 to 30 days (Varies depending on the affiliate network used: 30 days on Partnerize/FlexOffers, 15 days on Impact).
Accepted Traffic Source Websites, blogs, social media channels, email marketing (general affiliate terms usually apply, subject to network policies).
Accepted Countries Primarily focused on the U.S., given the brand’s store locations and primary customer base, though acceptance can depend on the managing affiliate network’s global reach.
Explicit Content Not accepted (Standard policy for most reputable programs).
Religious or Political Content Not accepted (Standard policy for most reputable programs).

Sur La Table Affiliate Commissions & Payments

The commission structure for the Sur La Table affiliate program is based on a percentage of the sale price. The final commission rate and payment specifics can vary slightly depending on which affiliate network the partner joins through.

Factor Detail
MLM No (This is a standard affiliate marketing program, not Multi-Level Marketing).
Commission Rate 4% to 7% per sale (Varies: 7% on Partnerize, 4% on Impact, up to 8% on Audenticity).
Commission Structure Percentage of the sale price (Commissions are typically not applicable on gift card purchases or Exception SKUs).
Payout Frequency Monthly (Standard practice for most affiliate networks).
Payout Methods PayPal, Direct Deposit, Check (Varies by affiliate network).
Minimum Payout Varies (e.g., Partnerize often has a minimum payout threshold, which could be around $30 or $50 depending on the network’s terms).

Suitable Affiliates for Sur La Table Affiliate

The Sur La Table affiliate program is an excellent fit for partners whose audience has a strong interest in high-end culinary products, gourmet cooking, and home entertaining. The ideal affiliates are those who can effectively showcase the brand’s premium offerings and inspire purchases in the following categories:

  • Bloggers & Editorial Sites: Especially those focusing on food, recipes, home décor, kitchen product reviews, and lifestyle content.
  • Influencers (TikTokers, KOC, KOL): Content creators on platforms like Instagram, TikTok, and YouTube who share cooking tutorials, kitchen tours, product unboxings, or home aesthetic content.
  • YouTubers & Video Editors: Creators making professional cooking videos, equipment comparisons, or “what’s in my kitchen” features.
  • Livestreamers: Those who conduct live cooking demonstrations or product reviews where they can use and link to Sur La Table items.
  • Culinary Professionals/Schools: Individuals or institutions who teach cooking classes and recommend high-quality tools to their students.

Sur La Table Affiliate Software

Sur La Table does not use proprietary in-house affiliate management software. They manage their affiliate program through established, major third-party affiliate networks.

Commonly reported affiliate networks for Sur La Table include:

  • Partnerize (Ascend Partner)
  • Impact (Impact Radius)
  • FlexOffers
  • Audenticity

3 Alternatives for Sur La Table Affiliate Program

Several other brands operate in the home, kitchen, and culinary space, offering competitive affiliate programs. Here are three alternatives that cater to a similar audience, along with a comparison of key factors:

Comparison Factor Sur La Table Zwilling J.A. Henckels Vitamix Home Chef (Meal Kit)
Average Bill High (Premium kitchenware) High (High-end knives/cookware) Very High (Premium blenders/appliances) Moderate (Subscription service)
Entry Fees Free to Join Free to Join Free to Join Free to Join
Withdrawal Threshold Varies ($30 – $50) Not listed / Varies by network Not listed / Varies by network Varies by network
Payment Frequency Monthly Monthly Monthly Monthly
Commission 4% – 7% (Per Sale) 2% – 6% (Per Sale) 3% (Per Sale) $10 (Per First Sale)
Conversion High (Strong brand recognition) Moderate (Niche audience for knives) Moderate/High (High AOV) Moderate (Boosted by discounts)
Marketing Materials Banners, Creatives, Links Deep linking, Creatives Creatives Creatives, Performance bonuses