About Ticketmaster

Ticketmaster is a global powerhouse in the live entertainment industry, serving as the world’s largest ticket marketplace. As a subsidiary of Live Nation Entertainment, it provides a primary platform for fans to purchase tickets for music concerts, sporting events, theater performances, and family attractions.

Ticketmaster Affiliate Program Overview

The Ticketmaster Affiliate Program allows content creators and platform owners to monetize their traffic by promoting live events. It is a performance-based program where partners earn a commission for every successful ticket sale generated through their unique tracking links.

Feature Details
Industry Entertainment / Ticketing / Events
Product Type Digital Tickets (Music, Sports, Arts, etc.)
Affiliate Program Type CPS (Cost Per Sale)

Ticketmaster Affiliate Program Offers

The program is known for its high conversion rates due to Ticketmaster’s brand authority, though it maintains strict guidelines regarding where and how its links are promoted.

Feature Details
Promotional Materials Banners, deep links, widgets, and access to Discovery API/Feed.
Affiliate Cookie Duration Typically 24 hours (some regions/networks vary up to 30 days).
Accepted Traffic Source Websites, Blogs, Social Media, Mobile Apps (with original content).
Accepted Countries Global (25+ markets including US, UK, CA, AU, and Europe).
Explicit Content Strictly Prohibited.
Religious or Political Content Generally restricted; subject to manual review and brand safety.

Ticketmaster Affiliate Commissions & Payments

The commission structure is often thin compared to physical goods, but the high price of tickets and volume of sales can lead to significant earnings.

Feature Details
MLM (Multi-Level) No (Single-tier program).
Commission Rate 1% – 5% (Varies by event category and region).
Commission Structure Percentage of the ticket face value or a flat fee per ticket.
Payout Frequency Monthly (Net-30 or Net-60).
Payout Methods Direct Deposit, Wire Transfer, PayPal (via Impact).
Minimum Payout Typically $50 (depending on the network currency).

Suitable Affiliates for Ticketmaster

This program is highly selective and best suited for creators who provide value-added content around live experiences.

  • Bloggers: Travel, lifestyle, and local city guide bloggers who write about “things to do.”
  • TikTokers: Music influencers or “concert-vloggers” who share tour news.
  • KOL / Influencers: High-authority figures in the music or sports niche.
  • YouTubers: Reviewers of festivals, sports analysts, or travel vloggers.
  • Video Editors: Creators making fan-made tour trailers or highlight reels (subject to copyright).
  • Livestreamers: Gaming or talk-show streamers who discuss upcoming live tours or matches.

Ticketmaster Affiliate Software

Ticketmaster does not use a purely in-house affiliate system for its external partners. It primarily utilizes Impact (Impact Radius) as its third-party affiliate management software. This platform handles all tracking, reporting, and payment processing. However, they do offer a proprietary Developer Portal for technical partners to access their Discovery API and data feeds.

3 Alternatives for Ticketmaster Affiliate Program

If the 24-hour cookie or low commission rates are a hurdle, these alternatives offer different strengths in the secondary and primary ticketing markets.

Comparison Factor Ticketmaster StubHub SeatGeek Vivid Seats
Average Bill High ($100 – $500+) High (Resale prices) High High
Entry Fees Free Free Free Free
Withdrawal Threshold $50 $50 $50 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission 1% – 5% 2% – 10% Variable (per sale) 1% – 4%
Conversion Very High High Moderate High
Marketing Materials API, Banners, Feed Banners, Text links Links, Banners Deep links, Banners