About Torrid

Torrid Merchandising Inc., operating as Torrid Holdings Inc., is a leading North American specialty retailer focusing on plus-size fashion for women, offering clothing, intimates, footwear, and accessories in sizes 10 to 30.

Founded in 2001 and formerly a subsidiary of Hot Topic, the brand is committed to providing trendy, high-quality, and well-fitting clothing options designed specifically for curvy bodies. Torrid operates through a strong e-commerce platform and a significant network of retail stores across the United States and Canada.

Torrid Affiliate Program Overview

The Torrid Affiliate Program allows publishers (affiliate marketers) to earn a commission by promoting Torrid’s products through unique affiliate links. The program is free to join and is managed through a major affiliate network.

Information Details
Industry Fashion, Apparel, Retail
Product Type Physical Goods (Plus-size clothing, intimates, footwear, accessories)
Affiliate Program Type Cost Per Sale (CPS)

Torrid Affiliate Program Offers

The program provides affiliates with the tools and structure necessary to promote the brand and track their performance. Key aspects like promotional materials, cookie duration, and accepted geographies are part of the program’s structure.

Offer Detail Information
Promotional Materials Banners, text links, product feeds, and creative assets are typically provided via the affiliate network.
Affiliate Cookie Duration Typically 7 days (This means the affiliate gets credit for a sale if the customer purchases within 7 days of clicking the affiliate link).
Accepted Traffic Source Generally open to content creators, bloggers, and social media platforms. Specific limitations are set by the managing affiliate network and Torrid’s terms.
Accepted Countries United States and Canada are the primary markets, but the program is reportedly open to affiliates from a wide range of countries globally, depending on the affiliate network.
Explicit Content Explicit content is generally not accepted, aligning with brand safety guidelines.
Religious or Political Content Content that is religious or political is generally not accepted in association with the program.

Torrid Affiliate Commissions & Payments

Torrid affiliates earn a percentage of sales generated through their unique links. The commission rate can vary significantly based on the type of affiliate (e.g., content creator vs. coupon site).

Payment Detail Information
MLM No, this is a standard affiliate marketing program, not a multi-level marketing scheme.
Commission Rate Varies: Typically 1% to 15% per sale, with higher rates for influencers, bloggers, and editorial content (e.g., 1%-5% or higher up to 15% depending on the source).
Commission Structure Percentage of Sale (CPS). Rate varies based on affiliate type and performance tiers.
Payout Frequency Varies depending on the affiliate network, often monthly after the hold period (e.g., within 8 weeks of invoice).
Payout Methods Varies depending on the affiliate network (e.g., PayPal, Direct Deposit, Check, ACH, Bank Wire).
Minimum Payout Varies depending on the affiliate network (e.g., some networks have no minimum, while others might have a standard threshold like $50 or $100).

Suitable Affiliates for Torrid Affiliate

The Torrid affiliate program is best suited for individuals or entities whose audience consists primarily of plus-size women interested in trendy, modern fashion, body positivity, and self-confidence.

  • Bloggers: Highly suitable, especially those focusing on plus-size fashion reviews, styling tips, body positivity, and hauls.
  • TikTokers/KOC/KOL/Influencers/YouTubers/Livestreamers: Highly suitable, as visual platforms are ideal for showcasing clothing fit, styling, and product reviews to drive engagement and sales. This program specifically offers higher commissions for influencers.
  • Video Editors: Suitable if they support the content creation for the types of affiliates listed above.
  • Affiliate/Coupon Sites: Also suitable, typically earning a lower commission rate for driving last-click conversions.

Torrid Affiliate Software

Torrid uses an Affiliate Management Software provided by a major network, rather than an in-house system. Currently, the program is often managed through networks like Awin and is also listed on others such as Rakuten Advertising and Sovrn Commerce.

3 Alternatives for Torrid Affiliate Program

Here is a comparison of the Torrid Affiliate Program with three alternatives in the plus-size fashion and apparel industry: Yours Clothing, Kathy’s Curvy Corner, and True Religion (a general apparel brand as a point of comparison).

Comparison Factor Torrid Affiliate Program Yours Clothing Affiliate Program Kathy’s Curvy Corner Affiliate Program True Religion Affiliate Program
Average Bill Generally High (Plus-size specialty apparel) Generally Medium (Fashion for curves) Generally Medium to High (Plus-size, trend-friendly) Generally High (Premium denim/apparel)
Entry Fees None None None None
Withdrawal Threshold Varies by Network (e.g., No minimum, $50, $100) Varies by Network Modest Minimum Thresholds Varies by Network
Payment Frequency Varies by Network (e.g., Monthly after hold) Varies by Network Varies by Network Monthly
Commission 1% – 15% (Varies by affiliate type) Competitive Rate (Reportedly) ~15% + Bonuses 3% – 8% (3% for coupon, up to 8% for loyalty)
Conversion Moderate to High (Strong brand recognition) Moderate to High Moderate (Niche audience) Moderate to High (Known brand)
Marketing Materials Links, Banners, Product Feed (via Network) Frequent Vouchers/Discounts, Product Feeds Banners, Links Links, Images, Logos, Data Feed (via Network)