About TourRadar

TourRadar is a privately held global company headquartered in Vienna, Austria, operating an online marketplace and internet booking engine specializing in multi-day tours and organized adventures. Founded in 2010, its mission is to make life-enriching experiences effortlessly accessible to travelers.

It partners with over 2,500 tour operators globally, offering a vast selection of over 40,000 multi-day tours across various travel styles like adventure, food, river cruising, hiking, and trekking in over 160 countries. TourRadar acts as the platform for discovery and booking, while tour operators handle the day-to-day logistics, transportation, accommodation, and activities of the tour.

TourRadar Affiliate Program Overview

The TourRadar Affiliate Program, also known as the TourRadar Ambassador Program, allows content creators, bloggers, and travel enthusiasts to earn commissions by promoting multi-day organized tours to their audience. Partners share unique affiliate links, and when a booking is made through that link, they earn a commission.

Feature Details
Industry Tourism / Travel
Product Type Multi-day Organized Tours and Adventures
Affiliate Program Type Cost Per Sale (CPS) / Single-Tier

TourRadar Affiliate Program Offers

The program provides affiliates with the necessary tools and guidelines to effectively promote the tours and earn commissions.

Feature Details
Promotional Materials Affiliate links (deep links available), unique promo codes for audience discounts, banners, text links, social media creatives.
Affiliate Cookie Duration 90 days (Last-click attribution model)
Accepted Traffic Source Blogs, email marketing, social media (e.g., YouTube, TikTok, Instagram), travel guides, influencer platforms.
Accepted Countries Global availability (Affiliates from worldwide locations are accepted).
Explicit Content Not allowed.
Religious or Political Content Not allowed (The program has a strict policy against this type of content in promotion).

TourRadar Affiliate Commissions & Payments

The commission structure for the Ambassador/Affiliate program is performance-based, with payments handled through a recognized affiliate management platform.

Feature Details
MLM (Multi-Level Marketing) No, it operates on a single-tier commission structure.
Commission Rate 7% of the total booking value (Ambassador/Creator program).
Commission Structure Single-tier, paying a percentage per confirmed sale (booking).
Payout Frequency Processed every 6-8 weeks (or regularly every month, as soon as the booked tour departs). Commission is paid once the booked tour has ended.
Payout Methods Bank Transfer, PayPal (processed via the affiliate management software).
Minimum Payout $50 USD (varies depending on the affiliate management platform).

Note: The average booking value is often high (around $3,000), making the average commission around $210 per booking.

Suitable Affiliates for TourRadar Affiliate

The TourRadar Affiliate Program is primarily geared toward travel content creators, influencers, and platforms whose audience is interested in organized, multi-day adventure travel.

Affiliate Type Suitability Notes
Bloggers High Excellent for travel guides, itineraries, and deep-dive destination content where affiliate links can be seamlessly integrated.
TikTokers High Ideal for sharing short-form video content about experiences and adventure trips, driving traffic via bio link or promo codes.
KOC (Key Opinion Consumer) High Highly effective for authentic, peer-to-peer recommendations and sharing personal travel experiences.
KOL (Key Opinion Leader) High Suitable for those with a large, engaged audience looking for expert travel recommendations and trusted sources for bookings.
Influencers High The core target group. The program encourages creation of inspiring content and offers potential for paid collaborations and free trips.
YouTubers High Perfect for vlogs, detailed trip reviews, and “what to book” videos, with links in the video description.
Video Editors Medium Suitable if they create and manage a high-traffic travel-focused channel or page on behalf of a brand or influencer.
Livestreamers Medium Can promote during Q&A or travel planning sessions, using links or unique codes for direct bookings.

TourRadar Affiliate Software

TourRadar utilizes a third-party affiliate management software to handle its affiliate program tracking, link generation, and payouts.

The program is managed on the Partnerize platform. Affiliates register, generate their unique links, track performance, and receive payments through this system.

3 Alternatives for TourRadar Affiliate Program

TourRadar specializes in multi-day organized tours. Suitable alternatives often focus on tours, activities, and experiences, though they may also include accommodation or flights. Three strong alternatives are Viator, GetYourGuide, and G Adventures.

Comparison Factor TourRadar (Ambassador Program) Viator GetYourGuide G Adventures
Product Focus Multi-Day Tours, Organized Adventures Single-Day Tours, Activities & Experiences Single-Day Tours, Activities & Experiences Small Group Adventure Tours (Multi-Day)
Average Bill High (Average order value $\sim\$3,000$) Medium-Low Medium-Low High (Similar to TourRadar)
Entry Fees None None None None
Commission 7% per booking 8% on completed tours/activities 8% per booking 5-6% on tour value
Conversion High (for high-intent, multi-day tour searchers) High (due to broad range of affordable activities) High (due to global inventory and brand strength) High (for adventure-specific audience)
Cookie Duration 90 days 30 days 31 days 60 days
Payment Frequency Every 6-8 weeks (after trip ends) Monthly Monthly Monthly
Withdrawal Threshold $\sim\$50$ (via Partnerize) Variable (via platform) Variable (via platform) Variable (via platform)
Marketing Materials Links, Promo Codes, Banners, Social Creatives Deep Links, Widgets, Banners Deep Links, Widgets, Banners Links, Banners, Text Links