About Tractor Supply

Tractor Supply Company (TSCO), founded in 1938, is the largest rural lifestyle retailer in the United States. It caters primarily to recreational farmers, ranchers, and those who enjoy living the rural lifestyle, often referred to as the “Out Here” lifestyle.

The company offers an extensive mix of products necessary to care for home, land, pets, and animals. Their product range includes home improvement goods, agriculture and lawn and garden maintenance supplies, livestock and pet care equipment, clothing and footwear, and outdoor power equipment. As of 2024, the company operates over 2,250 stores across the U.S.

Tractor Supply Affiliate Program Overview

The Tractor Supply Affiliate Program allows publishers to earn commissions by referring online sales to TractorSupply.com. The program is designed to share in the continued growth of the nation’s largest farm and ranch retailer, providing affiliates with the tools and support needed for successful promotion.

Category Details
Industry Retail, Rural Lifestyle, Home & Garden, Pet & Animal Supplies
Product Type Physical Goods (Home improvement, agricultural, lawn/garden, pet supplies, clothing, etc.)
Affiliate Program Type Cost-Per-Sale (CPS)

Tractor Supply Affiliate Program Offers

The program provides affiliates with various tools and information to help drive conversions. While specific restrictions on content like explicit or religious/political material are generally covered in the affiliate network’s terms of service, they typically align with standard retail program guidelines.

Category Details
Promotional Materials Text links, banner ads, product images, and monthly newsletters with strategies and updates.
Affiliate Cookie Duration Typically 7 days (This can vary depending on the affiliate network).
Accepted Traffic Source Websites, blogs, social media channels, and email marketing (must adhere to program terms).
Accepted Countries United States and Canada (Based on the reach of the stores and e-commerce site).
Explicit Content Generally Not Accepted (Standard for major retailers; must comply with network terms).
Religious or Political Content Generally Not Accepted for association (Focus must be on product promotion and compliance with network terms).

Tractor Supply Affiliate Commissions & Payments

The commission structure for Tractor Supply is performance-based, with rates often varying by product category. Payments are handled through the affiliate management platform they utilize.

Category Details
MLM No (It is a standard retail affiliate program, not Multi-Level Marketing).
Commission Rate Varies, typically ranging from 1.6% to 5.6% depending on the item purchased.
Commission Structure Percentage of the sale amount (Revenue Share).
Payout Frequency Typically Monthly (Standard for the affiliate networks they use).
Payout Methods Varies by the affiliate network (Often Direct Deposit, PayPal, Check).
Minimum Payout Varies by the affiliate network (Often between $25 and $100).

Suitable Affiliates for Tractor Supply Affiliate

The Tractor Supply affiliate program is best suited for content creators whose audience aligns with the “rural lifestyle” niche, including small farmers, ranchers, pet owners, landowners, and individuals interested in home and garden maintenance.

Affiliate Type Suitability
Bloggers Highly Suitable (Especially those focused on farming, homesteading, pet care, DIY home improvement, and rural living).
TikTokers Suitable (For short-form video content demonstrating products, DIY projects, or pet/livestock care).
KOC (Key Opinion Consumer) Suitable (Those who genuinely use and review Tractor Supply products).
KOL (Key Opinion Leader) Highly Suitable (Established authorities in the agricultural, rural living, or pet care space).
Influencers Highly Suitable (Especially on platforms like Instagram and YouTube with a focus on rural, outdoor, or pet content).
YouTubers Highly Suitable (For product reviews, demonstrations, “how-to” videos on farming/DIY, and showcasing the ‘Life Out Here’ lifestyle).
Video editors Low Suitability (Unless they are also content creators in the relevant niche).
Livestreamers Suitable (If streaming content relevant to rural life, like live Q&A for livestock care or product unboxing/setup).

Tractor Supply Affiliate Software

Tractor Supply utilizes third-party affiliate management software. They have partnered with Partnerize (which acquired Pepperjam and its platform, Ascend) to manage their affiliate program. They have also partnered with AvantLink and FlexOffers historically or in different capacities. This reliance on established networks provides affiliates with reliable tracking, reporting, and payment processing.

3 Alternatives for Tractor Supply Affiliate Program

For affiliates in the home, garden, and rural lifestyle niche, there are several strong alternatives to the Tractor Supply program. The table below compares the Tractor Supply program with three major alternatives that operate in overlapping markets: Lowe’s, The Home Depot, and Walmart (given their wide range of overlapping products). Please note that the specific metrics can vary slightly, and the commission rates/cookie durations are general averages/current common offerings.

Comparison Table

Comparison Factor Tractor Supply Affiliate Lowe’s Affiliate Program The Home Depot Affiliate Walmart Affiliates
Average Bill Varies (Likely moderate to high due to machinery/supplies) Moderate to High Moderate to High Low to High (Extremely varied product range)
Entry Fees None None None None
Withdrawal Threshold Varies by network (e.g., $25 – $100) Varies by network (e.g., $25 – $50) Varies by network (e.g., $25 – $50) Varies by network (e.g., $25 – $50)
Payment Frequency Monthly (Standard for networks) Monthly (Standard for networks) Monthly (Standard for networks) Monthly (Standard for networks)
Commission 1.6% – 5.6% (Category-dependent) Varies, typically 1% – 3% Varies, typically 1% – 8% (Category-dependent) Varies, typically 1% – 4% (Category-dependent)
Conversion Niche audience, likely high conversion for relevant traffic Broad appeal, strong brand recognition Broad appeal, strong brand recognition Extremely broad, high volume potential
Marketing Materials Banners, Text Links, Product Images, Newsletters Banners, Text Links, Product Data Feed, Deals Banners, Text Links, Product Data Feed Banners, Text Links, Weekly Ads, APIs