About TurboTax

TurboTax is a popular tax preparation software in the United States and Canada, developed by the financial software company Intuit. It provides a range of products and services for individuals, self-employed individuals, and small businesses to easily prepare and e-file their federal and state income tax returns.

The brand is known for its user-friendly interface, step-by-step guidance, and guarantees for accuracy and maximum refunds. Offerings include online versions, desktop software, and options with live expert assistance.

TurboTax Affiliate Program Overview

The TurboTax Affiliate Program is a partnership opportunity that allows affiliates to earn a commission for driving new, paying customers to TurboTax’s online tax filing services. Affiliates promote TurboTax through unique affiliate links and banners, typically seeing the highest earnings during the main tax season (January to April).

Feature Description
Industry Finance, Insurance, and Accounting (specifically Tax Preparation Software/Digital Services)
Product Type Digital Services (Online Tax Filing Software)
Affiliate Program Type Cost Per Sale (CPS)

TurboTax Affiliate Program Offers

The program provides the necessary resources and terms for affiliates to effectively promote the tax software.

Feature Detail
Promotional Materials Image banners, text link banners, and other marketing creatives.
Affiliate Cookie Duration 15 days
Accepted Traffic Source Link and banner advertisements (typically includes websites, blogs, email marketing, and social media, subject to network terms).
Accepted Countries USA and Canada
Explicit Content Generally not accepted (violates network/brand terms).
Religious or Political Content Generally not accepted (violates network/brand terms).

TurboTax Affiliate Commissions & Payments

The commission structure is based on a percentage of the sales generated through the affiliate’s referral link. Payments are managed by the affiliate network.

Feature Detail
MLM Not applicable (The program is a standard CPS affiliate program, not Multi-Level Marketing).
Commission Rate 15% (of the qualified sale/purchase of an online federal or state tax return).
Commission Structure Percentage commission (fixed rate per sale).
Payout Frequency Monthly (handled by the affiliate network, typically CJ Affiliate).
Payout Methods Check, Direct Deposit, or PayPal (Methods are dependent on the affiliate network).
Minimum Payout Varies by the affiliate network (e.g., CJ Affiliate has a minimum of $50 for direct deposit or $100 for check).

Suitable Affiliates for TurboTax Affiliate

The TurboTax affiliate program is particularly suitable for content creators and influencers who have an audience interested in personal finance, business, investing, and tax-related topics, especially given the seasonal nature of tax filing.

Affiliate Type Suitability
Bloggers High. Especially those in the personal finance, small business, or tax niche who write review articles, how-to guides, and comparison content.
TikTokers Medium to High. Those who create short-form, engaging, educational content on saving money, budgeting, and simple tax tips, targeting Gen Z and Millennials.
KOC/KOL/Influencers High. Influencers (particularly in the Finance Niche) who can credibly speak about tax preparation, saving money, and simplifying financial tasks.
YouTubers High. Creators who make longer-form content like product reviews, tutorials (e.g., “How to file taxes with TurboTax”), or compare tax software options.
Video editors Low. Not a direct fit unless they are creating content for other affiliates or themselves in the relevant niche.
Livestreamers Medium. Those who host live Q&A sessions or financial strategy discussions where tax software can be a relevant, timely promotion.

TurboTax Affiliate Software

TurboTax does not use in-house affiliate management software for its main affiliate program. Instead, they utilize a prominent third-party affiliate network.

The TurboTax Affiliate Program is managed using the CJ Affiliate (formerly Commission Junction) platform in the USA and Canada. CJ Affiliate handles the tracking, reporting, and payment processing for the program.

3 Alternatives for TurboTax Affiliate Program

Here are three popular alternatives to the TurboTax affiliate program in the tax preparation and software niche: H&R Block, TaxAct, and FreeTaxUSA.

Comparison Factor TurboTax Affiliate Program H&R Block Affiliate Program TaxAct Affiliate Program FreeTaxUSA Affiliate Program
Industry Niche Tax Prep Software (Online) Tax Prep (Online & In-Office) Tax Prep Software (Online) Low-Cost/Free Tax Prep (Online)
Commission 15% per qualified sale Fixed payout per sale (varies, e.g., $15 – $25) Varies, often higher for paid plans/tiers Higher rates for paid upgrades
Affiliate Cookie Duration 15 days Typically $30 days Typically $45 days Typically $90 days
Affiliate Network CJ Affiliate Impact, CJ Affiliate CJ Affiliate, ShareASale ShareASale
Marketing Materials Banners, Text Links Marketing creatives, Seasonal promotions Banners, Links Strong promotional support
Entry Fees None (Free to join the network) None (Free to join the network) None (Free to join the network) None (Free to join the network)
Payout Frequency Monthly (via Network) Monthly (via Network) Monthly (via Network) Monthly (via Network)