About UGG

UGG is an American fashion company founded in 1978 by Brian Smith in California, primarily known for its sheepskin boots. The brand has evolved from a small-time surf brand into a global lifestyle company, encompassing a wider range of products.

UGG is owned by Deckers Brands and offers not only its iconic footwear but also casual shoes, slippers, apparel, accessories, and home textiles, often featuring the brand’s signature high-quality sheepskin and wool.

The brand gained significant international attention and popularity, particularly after its boots were featured on Oprah Winfrey’s show in the early 2000s, leading to immense growth and status as a fashion staple.

UGG Affiliate Program Overview

The UGG Affiliate Program (often managed through major affiliate networks like CJ Affiliate or AWIN) allows partners to earn commissions by promoting UGG products on their platforms. It offers the opportunity to partner with a globally recognized, high-converting luxury lifestyle brand.

Factor Details
Industry Fashion, Footwear, Apparel, Lifestyle
Product Type Physical Goods (Boots, Shoes, Slippers, Apparel, Accessories, Home Goods)
Affiliate Program Type Cost Per Sale (CPS) / Single-Tier

UGG Affiliate Program Offers

The program provides affiliates with the necessary tools and terms to promote the brand effectively. Note: Specific details can vary slightly depending on the affiliate network and the country/region of the program (e.g., UGG US vs. UGG AU).

Factor Details (Based on general program information)
Promotional Materials Banners, Text Links, Product Datafeeds (CSV/API), Social Media Creatives
Affiliate Cookie Duration Typically 30 days (Some regional programs may be 45 days or different)
Accepted Traffic Source Blogs, Fashion Websites, Social Media Channels (e.g., Instagram, Facebook), Footwear-related Platforms
Accepted Countries Worldwide/Global access is generally permitted, though the program you join (e.g., UGG US, UGG AU) will dictate the primary sales territory and currency.
Explicit Content Not Accepted (Typically forbidden in most brand affiliate agreements)
Religious or political content Not Accepted (Typically forbidden in most brand affiliate agreements to maintain a neutral brand image)

UGG Affiliate Commissions & Payments

The commission structure for UGG affiliates is based on a percentage of sales generated through the affiliate’s unique tracking link.

Factor Details (Based on general program information)
MLM Not Applicable; this is a standard single-tier affiliate program, not Multi-Level Marketing.
Commission Rate Typically ranges from 3% to 10% per sale, with performance-based tiers. Some programs/offers may be lower (e.g., 0.8% or 1.87%-2.81% on specific networks or products).
Commission Structure Percentage of Sale (CPS) / Single-Tier
Payout Frequency Varies by affiliate network; generally monthly, after a validation period.
Payout Methods Varies by affiliate network; commonly Direct Deposit/Bank Transfer, PayPal, or Check.
Minimum Payout Varies by affiliate network (e.g., networks like CJ Affiliate or AWIN have their own minimum thresholds, such as $50 for direct deposit).

Suitable Affiliates for UGG Affiliate

The UGG Affiliate Program is particularly suitable for affiliates whose audience is interested in fashion, lifestyle, comfort, and luxury footwear/apparel.

Affiliate Type Suitability
Bloggers High—Especially fashion, lifestyle, comfort-wear, and seasonal review bloggers who can create detailed style guides and product reviews.
TikTokers High—Excellent for promoting trending styles, “outfit of the day” content, and quick, engaging product showcases.
KOC (Key Opinion Consumers) High—Authentic product reviews and styling from real users resonate well with the brand’s target audience.
KOL (Key Opinion Leaders) / Influencers High—Fashion and lifestyle influencers with a sizable, engaged following are ideal for driving significant traffic and sales.
YouTubers High—Suitable for unboxings, seasonal lookbooks, “haul” videos, and in-depth product comfort/durability reviews.
Video editors Low—Unless they are part of a larger team or have their own distribution channel, video editing alone is not a distribution method.
Livestreamers Medium to High—Can showcase products in real-time, offer sizing advice, and run live Q&A sessions, particularly on shopping-focused platforms.

UGG Affiliate Software

UGG, as a brand owned by Deckers Brands, typically utilizes established, third-party affiliate management software (affiliate networks) rather than relying solely on in-house management.

The most commonly mentioned affiliate networks for UGG include:

  • CJ Affiliate (Commission Junction)
  • AWIN
  • FlexOffers
  • Admitad

By using these networks, UGG leverages their established tracking technology, payment processing infrastructure, and vast publisher databases.

3 Alternatives for UGG Affiliate Program

For affiliates focused on high-quality, comfortable, and/or sheepskin-based footwear and apparel, here are three strong alternatives to the UGG Affiliate Program: EMU Australia, Amazon Associates (for footwear category), and a prominent fashion/footwear network like AWIN which hosts multiple similar merchants.

Alternative Comparison Table

Since Average Bill, Withdrawal Threshold, Conversion, and Marketing Materials vary significantly by merchant, network, and product, the table below provides general, typical details where possible. Amazon is included as a high-volume marketplace alternative.

Factor UGG Affiliate Program (Via Networks like CJ/AWIN) Alternative 1: EMU Australia (via Networks) Alternative 2: Amazon Associates (Footwear Category) Alternative 3: The UGG Shop AU (via Commission Factory)
Average Bill High (Luxury/Designer Footwear) High (Quality Sheepskin) Varies Widely High (Specialized Uggs)
Entry Fees Free to join Free to join Free to join Free to join
Commission Generally 3-10% of sale Often 8-10% of sale Generally 4-10% of sale (Category Dependent) Often 8-10% of sale
Payment Frequency Monthly (by network) Monthly (by network) Monthly (with 60-day delay) Monthly (by network)
Withdrawal Threshold Varies by Network (e.g., $50 for direct deposit) Varies by Network $10 (Direct Deposit/Gift Card) or $100 (Check) Varies by Network
Conversion Strong (High brand recognition) Good (Known for quality) Very Strong (High trust/volume) Good
Marketing Materials Banners, Links, Datafeeds Banners, Links, Datafeeds Sitewide Links, Banners, API Tools Banners, Links, Datafeeds