About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the United States, offering a diverse range of cosmetics, skincare, haircare, fragrances, and beauty tools. It is known for its unique combination of both high-end and drugstore brands, offering over 500 brands and more than 20,000 products.

Ulta also provides in-store services like salon and brow bars. The company aims to be the most loved beauty destination and uses the power of beauty to inspire self-expression and possibilities.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Ulta Beauty Affiliate Program Overview

The Ulta Beauty Affiliate Program is designed for bloggers, website owners, content creators, and influencers to earn a commission by promoting Ulta Beauty’s wide selection of products. Affiliates use unique links, banners, and other materials to drive sales to Ulta’s online store.

Factor Detail
Industry Wholesale Trade (Beauty/Cosmetics/Skincare)
Product Type Physical products (Cosmetics, Skincare, Haircare, Fragrances, Tools)
Affiliate Program Type Cost Per Sale (CPS)

Ulta Beauty Affiliate Program Offers

The program provides affiliates with necessary tools and guidelines to effectively promote the brand, focusing primarily on the US market.

Factor Detail
Promotional Materials Image banners, text link banners, influencer creatives, product feeds, exclusive promotions, special offers
Affiliate Cookie Duration 30 days
Accepted Traffic Sources Link and banner advertisements, social media advertisements, approved platforms (e.g., website/blog, social media)
Accepted Countries Primarily the United States (some sources indicate it’s exclusively for US partners)
Explicit Content Not applicable/Not permitted (requires a clean, family-friendly platform)
Religious or Political Content Not applicable/Not permitted

Ulta Beauty Affiliate Commissions & Payments

The commission structure is typically single-tier, meaning affiliates earn on their direct sales only.

Factor Detail
MLM (Multi-Level Marketing) No, it is a single-tier affiliate program.
Commission Rate Up to 2% per sale (some sources indicate up to 5% or 6% for specific products/partners)
Commission Structure Percentage-Based (Single-Tier)
Payout Frequency Monthly
Payout Methods Bank Transfers (including Payoneer virtual bank accounts), PayPal, or other methods available through the affiliate network.
Minimum Payout No minimum payout (some sources state a $10 or $50 threshold, but “No minimum payout” is often cited)

Suitable Affiliates for Ulta Beauty Affiliate

The Ulta Beauty Affiliate Program is most suitable for content creators and publishers who focus on the beauty and lifestyle niche and primarily have a U.S.-based audience.

  • Bloggers: Highly suitable, particularly those reviewing or creating guides on makeup, skincare, and hair products.
  • TikTokers/Influencers/YouTubers/Livestreamers: Highly suitable, especially for the “UB Creates Creator Program,” as they generate visual content (reviews, hauls, tutorials) that drives direct engagement and sales for beauty products.
  • KOL (Key Opinion Leaders) / KOC (Key Opinion Consumers): Highly suitable, as their product reviews and recommendations are highly trusted by their audiences.
  • Video Editors: Suitable, as they support the content creation process for all video-based platforms (TikTok, YouTube, etc.).

Ulta Beauty Affiliate Software

Ulta Beauty utilizes a reputable third-party affiliate network to manage its program.

The brand uses the affiliate management software Impact.com (formerly Impact Radius) for its main affiliate program.

3 Alternatives for Ulta Beauty Affiliate Program

Here is a comparison of the Ulta Beauty Affiliate Program with three major alternatives in the beauty retail space: Sephora, MAC Cosmetics, and Glossier.

Comparison Factor Ulta Beauty Affiliate Program Sephora Affiliate Program MAC Cosmetics Affiliate Program Glossier Affiliate Program
Average Bill (AOV) ~$69$ (for online purchases) High (Luxury/High-end focus) Medium to High (Professional-grade focus) Medium (Niche, minimalist beauty focus)
Entry Fees None None None None
Withdrawal Threshold No minimum (or ~$10 – $50) Varies by network (e.g., Rakuten) Varies by network (e.g., Impact.com) Varies by network
Payment Frequency Monthly Monthly Monthly Monthly
Commission Up to 2% (Standard rate) Up to 10% 4% Up to 15%
Conversion (Customer Trust) High (Known for mix of high-end & drugstore) Very High (Luxury leader, global brand) High (Professional-grade, artist focus) High (Cult following, strong community)
Marketing Materials Banners, text links, product feed, creatives Banners, links, exclusive offers, sneak peeks Banners, links, exclusive coupon codes Personalized discount codes, strong community focus