About Under Armour

Under Armour, Inc. is a prominent American sports apparel company founded in 1996 by former college football player Kevin Plank. The brand is recognized globally for its innovative performance sportswear, casual wear, and footwear.

Its core mission is to “make all athletes better through passion, design and the relentless pursuit of innovation.” Under Armour is especially known for its use of moisture-wicking synthetic fabrics designed to keep athletes comfortable in various conditions, notably through its HeatGear, ColdGear, and AllSeasonGear lines.

Under Armour Affiliate Program Overview

The Under Armour Affiliate Program allows approved media partners, content creators, and publishers to earn commissions by driving traffic and sales to the Under Armour online store through unique affiliate links. Under Armour handles all the logistics, including order fulfillment, customer service, and shipping, allowing affiliates to focus on content and traffic generation.

Factor Detail
Industry Sports Apparel, Footwear, Accessories, Sports Gear
Product Type Physical Goods (Performance Apparel, Shoes, Gear)
Affiliate Program Type Cost Per Sale (CPS) or Pay Per Sale

Under Armour Affiliate Program Offers

The program provides affiliates with the necessary tools and guidelines to promote their products effectively. Affiliates typically receive access to a dashboard for real-time tracking and reporting.

Offer Detail Information
Promotional Materials Banners, text links, email communications, seasonal promotional materials, product feeds.
Affiliate Cookie Duration Typically 30 days (this can vary by network and region).
Accepted Traffic Source Sports websites, fashion/clothing/shoe websites, health/fitness websites, review/comparison sites, blogs, influencers, content creators, loyalty/cashback/voucher sites.
Accepted Countries The program is often available globally, but specific regional programs (e.g., US, UK, EU, AU) may have separate applications and restrictions.
Explicit Content Not accepted; publishers may not promote Under Armour in any sexually explicit materials.
Religious or political content Not accepted; publishers may not use any kind of political or controversial information, video, or hashtag for brand promotion.

Under Armour Affiliate Commissions & Payments

The program operates on a standard commission structure for physical goods, with payouts typically made on a monthly cycle.

Payment Detail Information
MLM (Multi-Level Marketing) Not applicable; this is a standard affiliate (one-tier) program.
Commission Rate Varies, but commonly ranges from 5% to 8% per valid sale (may vary by network, product, or performance).
Commission Structure Percentage of sale (CPS), paid out on validated sales.
Payout Frequency Monthly.
Payout Methods Varies depending on the affiliate network (e.g., Direct Deposit, PayPal, Wire Transfer).
Minimum Payout Varies depending on the affiliate network (a minimum balance, such as $10 or $20, may be required).

Suitable Affiliates for Under Armour Affiliate

The Under Armour affiliate program is highly suitable for content creators and publishers operating within the sports, fitness, and lifestyle niches. The most suitable types of affiliates are:

Affiliate Type Suitability
Bloggers High: Especially those in the fitness, training, running, and athletic wear review niches.
TikTokers High: Ideal for showcasing products in action (workouts, try-ons, fashion hauls).
KOC (Key Opinion Consumers) High: Authentic reviews and endorsements based on personal use of the gear.
KOL (Key Opinion Leaders) High: Established figures in sports and fitness who can drive high-volume sales.
Influencers High: Those with engaged audiences on platforms like Instagram, YouTube, and TikTok focusing on fashion, fitness, and active living.
YouTubers High: Can create detailed product reviews, “What I Wear to the Gym” videos, and performance comparisons.
Video editors Medium: While not direct promoters, they can partner with video-focused affiliates to produce high-quality, engaging content for promotion.
Livestreamers High: Streamers in the fitness or gaming (who integrate fitness/lifestyle into their content) niches can promote gear in real-time.

Under Armour Affiliate Software

Under Armour typically manages its affiliate program through major, reputable third-party affiliate management networks. This provides affiliates with reliable tracking, reporting tools, and regular payment processing.

  • Under Armour has been known to utilize networks such as Awin and Commission Factory (for specific regions like Australia and Europe) and Impact (for some global programs).

3 Alternatives for Under Armour Affiliate Program

For affiliates in the sports and fitness niche, several other major athletic brands and equipment companies offer comparable affiliate programs.

Comparison Factor Under Armour Program Nike Affiliate Program Horizon Fitness Program Transparent Labs Program
Average Bill (AOV) High (Around $120+ AUD reported) Varies, typically high Very High (for equipment) Varies (supplements)
Entry Fees None (Free to join the program, though some networks like Awin may have a small initial refundable fee). None None None
Withdrawal Threshold Varies by network (e.g., $10 to $100 depending on network and region). Varies by network Varies by network Varies (e.g., $20 or more)
Payment Frequency Monthly Monthly Monthly Monthly
Commission 5% to 8% per sale Up to 11% per sale (Varies by product) 8% per sale 10% per sale
Conversion Focus Performance Apparel, Footwear, Gear Apparel, Footwear, Lifestyle, Gear Home Fitness Equipment Sports Supplements
Marketing Materials Banners, text links, product feed Banners, text links, creative assets Banners, seasonal promotions Banners, exclusive coupon codes