UpPromote Overview

UpPromote is a leading Affiliate Marketing Software primarily designed for e-commerce businesses, particularly those built on platforms like Shopify. Developed by Secomapp, it provides an all-in-one solution for merchants to create, manage, and scale their affiliate, referral, and influencer marketing programs.

The software focuses on simplifying the process of affiliate management, offering features such as robust tracking, real-time analytics, automated payouts, and tools for recruiting partners, including a dedicated marketplace. Its core goal is to help businesses create sales loops centered around content creators, brand ambassadors, and existing customers.

UpPromote Affiliate Program Overview (For Brands Using UpPromote)

The program details below reflect the general offerings and capabilities of a merchant who uses the UpPromote software to run their own affiliate campaign. It outlines the type of product/program an affiliate would be promoting.

Feature Description
Industry E-commerce / Retail (Covers virtually any niche a merchant sells)
Product Type Physical Goods, Digital Products, Services, Subscriptions (Depends entirely on the merchant’s store)
Affiliate Program Type Cost Per Sale (CPS), Cost Per Acquisition (CPA), Multi-Level Marketing (MLM) structures are supported.

UpPromote Affiliate Program Offers

The program features are highly customizable by the merchant using the UpPromote software, but generally include a competitive setup to attract partners.

Feature Detail
Promotional Materials Merchants typically provide ready-to-use materials like custom links, discount codes, banners, product images, videos, and pre-written content.
Affiliate Cookie Duration Highly customizable by the merchant. Common durations range from 30 to 90 days, with the maximum allowed by the software being 3652 days (10 years).
Accepted Traffic Source Generally wide-ranging, including blogs, social media (TikTok, YouTube, etc.), comparison sites, email marketing, SEO, and paid media traffic.
Accepted Countries Worldwide, as the software is used by global e-commerce businesses.
Explicit Content Policies are set by the individual merchant, but most professional e-commerce businesses running a program via UpPromote will prohibit explicit content.
Religious or Political Content Policies are set by the individual merchant; content deemed divisive is typically restricted or prohibited.

UpPromote Affiliate Commissions & Payments

UpPromote offers a high degree of flexibility in how merchants structure commissions and payouts to their affiliates.

Feature Detail
MLM (Multi-Level Marketing) Yes, the UpPromote software has a feature that allows merchants to create multi-level marketing tiers, where an affiliate can earn commissions from sales generated by sub-affiliates they recruit.
Commission Rate Highly variable. Merchants can set it as a percentage of the sale (e.g., 5% to 30%) or a flat monetary amount per sale/conversion.
Commission Structure Flexible, supporting: Standard, Tiered (rates increase with performance), Product-specific, New-customer only, and Recurring (for subscriptions).
Payout Frequency Customizable by the merchant. The software supports automated payout scheduling, often set to a monthly cycle.
Payout Methods PayPal (via integration for automated payouts), Store Credit/Gift Cards, and Manual Bank Transfer (or other methods outside the system).
Minimum Payout Customizable by the merchant; a minimum threshold is generally set to manage transaction fees.

Suitable Affiliates for UpPromote Affiliate

The UpPromote software enables merchants to recruit a broad range of partners. This program is suitable for nearly any creator or content publisher who can drive targeted traffic to an e-commerce store.

  • Bloggers: Ideal for writing product reviews, guides, and comparison articles, leveraging SEO.
  • TikTokers/Influencers: Excellent for driving instant, trend-based sales through short, engaging video content and product demonstrations.
  • KOC (Key Opinion Consumers) & KOL (Key Opinion Leaders): Highly effective in building trust and driving conversions through authentic endorsements and product expertise.
  • YouTubers: Great for in-depth tutorials, unboxing videos, and long-form reviews where affiliate links or codes are easily integrated.
  • Video editors & Livestreamers: Can drive impulse purchases and high engagement by featuring products live or creating polished, highly shareable video content.

UpPromote Affiliate Software

UpPromote is a dedicated Affiliate Management Software that brands (merchants) use to run their affiliate programs. It is not an in-house solution built by the brand itself but a third-party, specialized platform. It is particularly known for its strong integration with Shopify.

3 Alternatives for UpPromote Affiliate Program

UpPromote is an affiliate management software. Alternatives are other software platforms that brands use to manage their affiliate programs. Here are three common alternatives for e-commerce businesses:

Comparison Factor UpPromote GoAffPro Refersion Tapfiliate
Average Bill (AOV) Varies (e-commerce focus) Varies (e-commerce focus) Varies (e-commerce focus) Varies (e-commerce/SaaS)
Entry Fees (Merchant) Free plan available; Paid plans start from ~$29.99/month Free plan available; Paid plans start from ~$24/month Paid plans start from ~$99/month Paid plans start from ~$89/month
Withdrawal Threshold Customizable by Merchant Customizable by Merchant (Often ~$50) Customizable by Merchant Customizable by Merchant
Payment Frequency Customizable (e.g., Monthly) Customizable (e.g., Monthly) Customizable (e.g., Monthly) Customizable (e.g., Monthly)
Commission Customizable (%, flat rate, tiered) Customizable (%, flat rate, tiered) Customizable (%, flat rate) Customizable (%, flat rate, recurring)
Conversion Link, Coupon Code, Email Link, Coupon Code, Email Link, Coupon Code Link, Coupon Code, Lifetime
Marketing Materials Merchant-provided (Banners, links) Merchant-provided (Banners, links, coupons) Merchant-provided (Assets, links) Merchant-provided (Assets, links, deep-linking)