About Viator

Viator is a leading online marketplace for booking tours, activities, and travel experiences around the world. As a Tripadvisor company, it provides travelers with access to over 300,000 experiences in 2,500+ destinations globally, ranging from simple walking tours and cooking classes to multi-day excursions and adventurous activities.

Viator acts as a connection between travelers and local tour operators, allowing customers to easily find, book, and review unique travel experiences with features like flexible cancellation policies and 24/7 customer service.

Viator Affiliate Program Overview

The Viator Affiliate Program allows content creators, travel service providers, and travel enthusiasts to earn commissions by promoting Viator’s wide range of tours and activities. It offers a straightforward way to monetize travel-related content, with no minimum traffic or follower requirements to sign up.

Attribute Details
Industry Travel, Tourism, Arts, Entertainment and Recreation
Product Type Tours, Activities, Experiences, Excursions
Affiliate Program Type CPS (Cost Per Sale) / Single-Tier Commission

Viator Affiliate Program Offers

The program provides affiliates with necessary tools and clear rules to start promoting experiences effectively.

Attribute Details
Promotional Materials Affiliate links (deep links), Widgets, Banners, API Access, Viator Selector tool
Affiliate Cookie Duration 30 days
Accepted Traffic Source Websites, Blogs, Social Media (YouTube, TikTok, etc.), Email
Accepted Countries Worldwide (Viator’s inventory is global)
Explicit Content Not accepted (Program policies generally restrict this)
Religious or Political Content Generally accepted as long as it’s not offensive, extremist, or discriminatory, but policies on this should be reviewed within the affiliate agreement (Some search results indicate “Yes,” implying it is not universally restricted, but care must be taken to adhere to program rules).

Viator Affiliate Commissions & Payments

Viator offers a competitive commission structure with flexible payout options. Commissions are paid out only after the booked experience has been successfully completed, not just at the time of booking.

Attribute Details
MLM No (Single-tier commission structure)
Commission Rate Up to 8%
Commission Structure Percentage commission on the total booking value (of the completed booking)
Payout Frequency Weekly (for PayPal) or Monthly (for Bank Transfers)
Payout Methods PayPal, Bank Transfer
Minimum Payout No minimum for PayPal; $50 USD for Bank Transfers

Suitable Affiliates for Viator Affiliate

The Viator Affiliate Program is highly suitable for anyone with an audience interested in travel, tourism, and activities. The broad appeal of its inventory makes it a fit for many types of content creators and businesses:

  • Bloggers: Especially travel, lifestyle, destination, or niche activity bloggers who can integrate deep links and widgets into destination guides and review posts.
  • YouTubers / Video editors: For creating video guides, vlogs, and reviews of specific tours and activities, placing links in video descriptions.
  • Influencers / KOL / KOC: Those on platforms like TikTokers, Instagram, or Facebook who can use engaging visual content to showcase experiences and drive traffic through affiliate links.
  • Livestreamers: Could promote experiences relevant to travel destinations they discuss or plan to visit.
  • Travel Agencies/OTAs: The program offers advanced tools like API access for full integration and white-label solutions, making it ideal for large-scale travel businesses.

Viator Affiliate Software

Viator primarily uses an external third-party platform for managing its affiliate program, alongside its own internal tools.

  • Software Used: ShareASale is often cited as the affiliate network managing the Viator program.
  • In-house Tools: Viator also provides its own in-house tools like Viator Selector (for easily creating links and filtering experiences) and a dedicated partner dashboard for tracking performance and accessing materials.

3 Alternatives for Viator Affiliate Program

Viator’s main competitors in the tours and activities space, which also offer affiliate programs, include GetYourGuide, Klook, and TripAdvisor. We will compare Viator with GetYourGuide, Klook, and TripAdvisor.

Comparison Factors Viator GetYourGuide Klook TripAdvisor
Industry Focus Tours and Activities Tours and Activities (strong in Europe) Tours, Activities, Rail, Car, Wifi (strong in Asia) Reviews, Hotels, Flights, Activities
Average Commission Rate Up to 8% Typically 8% (on completed bookings) 2% to 5% (varies by product type) 50% of the revenue TripAdvisor earns from clicks
Commission Structure Percentage per completed booking (CPS) Percentage per completed booking (CPS) Percentage per booking (CPS) Pay-per-click and booking commission
Affiliate Cookie Duration 30 days 31 days 30 days 14 days
Payout Frequency Weekly (PayPal) / Monthly (Bank) Monthly (for all methods) Monthly Monthly
Marketing Materials Links, Widgets, Banners, API, Selector Tool Links, Widgets, Banners, API Links, Widgets, Banners, API Links, Banners, Widgets
Withdrawal Threshold $50 (Bank Transfer) / No minimum (PayPal) $50 or €50 Varies (often $50 or $100) Varies by network (e.g., CJ Affiliate)