About Vivid Seats

Vivid Seats is a prominent online ticket marketplace and resale company based in the United States. Founded in 2001, it serves as an intermediary platform connecting buyers and sellers of tickets for a vast array of live events globally.

Their inventory includes tickets for major sports (NFL, NBA, MLB, NHL, college sports, etc.), concerts (from major tours to music festivals), and theater/entertainment events (Broadway, comedy acts, Las Vegas shows).

Vivid Seats is known for its 100% Buyer Guarantee, ensuring the authenticity and timely delivery of tickets. The company also offers the Vivid Seats Rewards program, a loyalty initiative where fans can earn rewards on every purchase. They operate primarily as a secondary ticket platform, offering tickets that may be sold out or unavailable through primary channels.

Vivid Seats Affiliate Program Overview

The Vivid Seats Affiliate Program allows publishers, bloggers, and content creators to earn commissions by referring customers who purchase event tickets on the Vivid Seats marketplace. It provides affiliates with promotional materials, a tracking link, and real-time reporting to drive traffic and earn a percentage of successful sales.

Information Details
Industry Live Entertainment, Ticketing, Technology
Product Type Physical Goods (Event Tickets)
Affiliate Program Type Pay-Per-Sale (PPS) / Cost-Per-Sale (CPS)

Vivid Seats Affiliate Program Offers

The program provides affiliates with the necessary tools and terms to promote the ticket marketplace effectively. It is managed through affiliate networks, which handle tracking, reporting, and payments.

Feature Details (Based on commonly cited program terms)
Promotional Materials Banner ads, text links, deep links to any event on the marketplace, updated product information, exclusive offers (available through the affiliate network).
Affiliate Cookie Duration 30 days
Accepted Traffic Source Websites, blogs, social media promotion (implied, though some platforms may have specific restrictions), email marketing (check specific program terms).
Accepted Countries Focus on the U.S. and Canada due to event inventory, but the company serves worldwide, and affiliates can target a broad international audience looking for those events.
Explicit Content Not explicitly stated, but as a reputable brand, affiliates should avoid promoting through explicit content channels, which is a standard restriction in most programs.
Religious or political content Not explicitly stated, but affiliates should avoid association with controversial religious or political content that could harm the brand’s image.

Vivid Seats Affiliate Commissions & Payments

Vivid Seats offers a percentage-based commission on all referred ticket orders, which is managed and paid out through the chosen affiliate network.

Feature Details (Based on commonly cited program terms)
MLM (Multi-Level Marketing) No. This is a standard affiliate marketing program, not an MLM structure.
Commission Rate Typically 6% per ticket order. Some sources suggest a slightly lower rate on specific categories like MLB Baseball sales.
Commission Structure Percentage-based, Pay-Per-Sale (PPS). You earn a percentage of the total ticket sale value.
Payout Frequency Monthly (standard for the affiliate network used).
Payout Methods Direct to bank account (e.g., BACS, Wire Transfer), PayPal (methods vary based on the affiliate network, commonly Impact).
Minimum Payout Typically $10 (standard for the affiliate network used).

Suitable Affiliates for Vivid Seats Affiliate

The Vivid Seats affiliate program is ideal for individuals or entities with an audience interested in live events, sports, music, and theater. The program is particularly suitable for:

  • Bloggers: Especially those who cover specific sports teams, concert tours, theater reviews, travel (targeting event-goers), or ‘things to do’ in major cities.
  • YouTubers / Video Editors: Content creators who produce vlogs or videos about upcoming concerts, sports season previews, event guides, travel itineraries centered around events, or ticket purchasing tips.
  • KOL (Key Opinion Leaders) / Influencers: Individuals with a significant following in the entertainment, music, or sports niche who can promote tickets directly to their engaged audience.
  • TikTokers / Livestreamers: Creators who can showcase their excitement for upcoming events, share real-time event experiences, or offer ticket advice, using quick and engaging video content.
  • KOC (Key Opinion Consumers): Individuals who share authentic reviews and personal experiences using Vivid Seats to purchase tickets, building trust with their audience.

Vivid Seats Affiliate Software

Vivid Seats manages its affiliate program by leveraging external affiliate networks.

  • Affiliate Management Software: Vivid Seats uses an external, established affiliate network for management, such as Impact (also known as Impact Radius) or FlexOffers. They do not use in-house affiliate management software for this public program. The network provides the tracking technology, reporting, and handles the commission payments.

3 Alternatives for Vivid Seats Affiliate Program

Here are three alternatives to the Vivid Seats Affiliate Program, often cited as major players in the event ticketing space.

Comparison Factor Vivid Seats Ticketmaster SeatGeek TicketNetwork
Average Bill High (Tickets are often resale; values can be significant) Varies (Primary sales often lower, resale can be high) High (Secondary marketplace) High (Secondary marketplace)
Entry Fees $0 (Free to join via affiliate network) $0 (Free to join via affiliate network) $0 (Free to join via affiliate network) $0 (Free to join via affiliate network)
Withdrawal Threshold $10 (Varies by network, e.g., Impact minimum) Varies by network (e.g., $10) Varies by network Varies by network
Payment Frequency Monthly (Standard for network) Monthly (Standard for network) Monthly (Standard for network) Monthly (Standard for network)
Commission 6% (General) Varies, often a fixed amount per sale, or low percentage (e.g., 1%-4.15%) Varies, often 2%-5% per sale High, up to 12.5% for successful purchases
Conversion High (Brand recognition, competitive pricing, 100% guarantee) High (Primary ticket source, high recognition) High (User-friendly app/site, deal-scoring) Good (Large inventory)
Marketing Materials Banners, text links, deep links Banners, text links Promo codes, swag (for influencers/ambassadors) Banners, text links, updated product info