About Wargaming

Wargaming is an award-winning online game developer and publisher, best known for its massively multiplayer online (MMO) military-themed games.

Established in 1998, the company has developed and released over 15 titles, with flagship free-to-play games like World of Tanks, World of Warships, and World of Warplanes across PC, mobile, and console platforms.

Wargaming’s games put players in command of historic military machines from the mid-20th century, fostering a massive global community of gamers.

Wargaming Affiliate Program Overview

The Wargaming Affiliate Program, often referred to as the Wargaming Partner Program or Content Creator Program, is designed to reward affiliates, content creators, and media buyers for driving new user registrations to Wargaming’s popular games. It operates primarily on a Cost Per Action (CPA) model, rewarding partners for specific actions like player registration or completing a first battle, depending on the game and offer.

Factor Details
Industry Video Gaming, Free-to-Play MMO (Massively Multiplayer Online)
Product Type Digital Goods (Free-to-play games, in-game purchases/premium accounts are the indirect source of revenue)
Affiliate Program Type CPA (Cost Per Action) / CPL (Cost Per Lead)

Wargaming Affiliate Program Offers

The program provides affiliates with various tools and terms to help with promotion. The overall focus is on driving new player acquisition globally.

Factor Details
Promotional Materials Banners, Text Links, Tracking Links, GIFs, Video, Articles, Custom Creatives (for direct partners)
Affiliate Cookie Duration 30 days
Accepted Traffic Sources Blogs/Websites (with at least 30,000 unique visitors per month for direct partnership), YouTube, Email Marketing, Gaming Communities, Content Sites, Social Platforms, Media Buyers
Accepted Countries Global/Worldwide (Traffic accepted from more than 50 countries)
Explicit Content Not allowed (Adult/Pornographic content is prohibited)
Religious or Political Content Not allowed

Wargaming Affiliate Commissions & Payments

The program typically uses a single-tier CPA/CPL commission structure, with rates varying based on the game, the player’s country, and the affiliate’s performance tier.

Factor Details
MLM (Multi-Level Marketing) Not applicable. They offer a Referral Program (around 3%) to earn extra revenue from bringing in new affiliates, but this is distinct from MLM.
Commission Rate Varies, up to $17 per registration (CPA). Some sources cite a range of $1 – $10 or $1 – $7.50 per signup, depending on the product, user action, and region.
Commission Structure Single-tier, performance-based CPA (Cost Per Action) or CPL (Cost Per Lead). Payouts are for new player registrations and/or their first in-game actions.
Payout Frequency Monthly (Net-30, meaning payment is made within one month following the reporting month). Some sources mention Bi-Weekly.
Payout Methods PayPal, Bank Transfer (Wire Transfer), eCheck, ACH, WebMoney
Minimum Payout $50 (for PayPal, eCheck, ACH, WebMoney); $500 (for Wire Transfer)

Suitable Affiliates for Wargaming Affiliate

The Wargaming Affiliate Program is primarily geared towards individuals and organizations that can effectively target and convert a gaming-focused audience, particularly those interested in Free-to-Play (F2P) MMOs and military simulation games.

Affiliate Type Suitability
Bloggers High – Especially gaming blogs focusing on MMOs, F2P games, military history, or specific titles like World of Tanks.
TikTokers High – Creators whose content focuses on short-form gaming clips, reviews, or gameplay from Wargaming’s titles.
KOC (Key Opinion Consumers) Medium – Suitable if they are active, trusted members within the specific Wargaming game communities and can drive targeted sign-ups.
KOL (Key Opinion Leaders) / Influencers High – Those with large, engaged gaming audiences, especially on platforms like YouTube and Twitch, are highly sought after.
YouTubers High – Content creators who produce gameplay, reviews, tutorials, or strategy guides for Wargaming’s games.
Video editors Medium – Not a direct affiliate role, but highly suitable if they partner with a YouTuber/Streamer and help produce high-quality promotional content.
Livestreamers High – Excellent fit, particularly those streaming on Twitch or YouTube who showcase Wargaming games and engage with their live audience using referral links/codes.

Wargaming Affiliate Software

Wargaming operates its affiliate program using an in-house affiliate management software or a direct partnership platform, as explicitly stated in their program information.

While some older campaigns or specific country offers might be managed through third-party networks (like Webgains or FlexOffers), the core program encourages partners to work with them directly via their in-house platform for higher payouts and dedicated support.

They have also been noted to use Affise for tracking in some instances, but they maintain a direct/in-house relationship.

3 Alternatives for Wargaming Affiliate Program

Below is a comparison of the Wargaming Affiliate Program with three popular alternatives in the gaming and tech/peripherals space: Razer (gaming hardware/lifestyle), GameFly (game rental/sales), and Zygor Guides (in-game guides).

Comparison Factor Wargaming Affiliate Program Razer Affiliate Program GameFly Affiliate Program Zygor Guides Affiliate Program
Target Product Free-to-Play MMO Games (Sign-ups/In-game Actions) Gaming Peripherals, Hardware, Accessories Game Rentals, New/Used Game Sales In-game Guides (World of Warcraft)
Average Bill N/A (Based on action – registration/first battle) Medium-High ($100-$200+ for hardware) Medium (Rental subscription/Game purchase price) Medium-High (Subscription/Guide Purchase)
Entry Fees None (Free to join) None (Free to join) None (Free to join) None (Free to join)
Withdrawal Threshold $50 (for PayPal, etc.) / $500 (Wire) Varies (Typically $50 or $100) Varies (Managed by CJ Affiliate) Varies (Typically $50)
Payment Frequency Monthly (Net-30) Monthly Monthly Monthly
Commission Up to $17 per action/registration (CPA/CPL) 1% – 20% per sale (Varies by product category) $5 – $15 per new user signup; 10% on new console game sales Up to 50% per sale, recurring
Conversion New player registration/action in a F2P game Sale of gaming hardware/peripherals New rental subscription or game purchase Purchase of a paid in-game guide/subscription
Marketing Materials Banners, Links, GIFs, Videos, Custom Creatives Banners, Text Links, Product Feeds Banners, Text Links Banners, Text Links