About Webflow

Webflow is a no-code/low-code web design and development platform that allows users to create, build, and launch responsive websites without needing to write traditional code (HTML, CSS, JavaScript) from scratch. It provides a visual canvas and a powerful, designer-friendly interface that functions much like graphic design software, giving users robust control over the structure and styling of their sites.

Key aspects of Webflow include:

  • Visual Development: Build and design visually while Webflow generates clean, semantic code in the background.
  • CMS (Content Management System): A powerful, customisable CMS for managing content like blog posts, e-commerce products, and other dynamic data.
  • Hosting & CDN: Includes enterprise-grade hosting and a global Content Delivery Network (CDN) for fast loading speeds.
  • E-commerce Capabilities: Tools for launching and managing online stores, including integrations with popular payment platforms.
  • Flexibility: While primarily no-code, it also allows for the integration of custom code (HTML, CSS, JavaScript) for advanced functionalities.

Webflow Affiliate Program Overview

The Webflow Affiliate Program is designed to reward content creators, influencers, educators, bloggers, and businesses with a digital audience who can successfully refer new, paying customers to the Webflow platform. Affiliates earn a competitive revenue share for new users who sign up through their unique referral link and purchase an eligible paid subscription plan.

Factor Description / Detail
Industry SaaS (Software as a Service), Web Design & Development, No-Code/Low-Code Platforms
Product Type Digital Subscription Service (Platform access, hosting, CMS, E-commerce features)
Affiliate Program Type Revenue Share / Cost Per Sale (CPS)

Webflow Affiliate Program Offers

The program provides affiliates with the necessary tools and terms to promote Webflow effectively and transparently.

Factor Detail
Promotional Materials Access to promotional and marketing assets, affiliate newsletter, and potential co-marketing opportunities for higher tiers.
Affiliate Cookie Duration 90 days
Accepted Traffic Source Website content, Blog, Newsletter/Email, YouTube, Social Media accounts. (Must adhere to program guidelines and email regulations like the CAN-SPAM Act).
Accepted Countries The program generally supports traffic from all geographic locations, as it is a global SaaS product.
Explicit Content Not explicitly detailed, but affiliates are required to adhere to program terms, which typically exclude the promotion of illegal, explicit, or harmful content.
Religious or political content Not explicitly detailed, but content must not be misleading or broken. Promotion should align with brand values and legal compliance.

Webflow Affiliate Commissions & Payments

Webflow offers a high-value commission structure, focusing on a revenue share model for the initial subscription period of a referred customer.

Factor Detail
MLM Not a Multi-Level Marketing structure. Affiliates are compensated for direct referrals that result in a paid subscription.
Commission Rate 50% revenue share
Commission Structure 50% revenue share on a new customer’s first eligible subscription. This is paid:

  • Monthly for up to 12 months for an active monthly plan.
  • As a single payment for an annual plan purchase.

Note: Eligible plans are Site Plans (non-Enterprise) and Workspace Plans.
Payout Frequency Monthly (generally after a locking period, such as 30 days, to confirm the customer is active)
Payout Methods PayPal or Stripe (Payouts are often processed through a third-party affiliate platform like PartnerStack).
Minimum Payout Typically a low threshold (estimated around $25–$50), managed by the affiliate management software (e.g., PartnerStack).

Suitable Affiliates for Webflow Affiliate

The Webflow Affiliate Program is primarily designed for high-quality content creators and publishers who have a sizable, engaged audience interested in web design, no-code solutions, digital marketing, or business growth. It is specifically not for freelancers or agencies looking for commissions on client work; they are directed to the separate Certified Partner Program.

The program is suitable for individuals/entities that use their platform to educate and influence:

Affiliate Type Suitability & Strategy
Bloggers Highly Suitable. Excellent for in-depth tutorials, reviews, comparison articles, and SEO-driven content targeting keywords like “best website builder” or “Webflow review.”
YouTubers Highly Suitable. Ideal for video tutorials, workflow showcases, Webflow vs. X comparisons, and visual demonstrations of the platform’s features.
Influencers (KOC/KOL) Suitable. If the audience is primarily developers, designers, or entrepreneurs interested in tech and building digital products. Promotion would be via platform-specific content like short-form video tips or detailed posts.
TikTokers Suitable. Can promote Webflow through short, engaging videos showcasing quick design tips, the speed of building, or showcasing “Made in Webflow” sites, though detailed tutorials are harder.
Video Editors Less Suitable (Indirectly). While not a primary promotional channel, those who create video content about design/SaaS are suitable, as their audience may overlap with Webflow’s target market.
Livestreamers Suitable. Those who live-stream design challenges, coding streams, or “build-in-public” sessions can naturally integrate Webflow promotion.

Webflow Affiliate Software

Webflow utilizes a third-party affiliate management platform, which helps them manage tracking, payouts, and affiliate assets.

Webflow uses PartnerStack (PartnerStack Canada Inc.) to manage its affiliate program. PartnerStack is an award-winning, all-in-one partnerships platform commonly used by SaaS companies. This allows affiliates to access their unique links, track commissions, and receive payouts through the platform’s system.

3 Alternatives for Webflow Affiliate Program

Webflow’s main alternatives in the affiliate space are other website builders and SaaS platforms. Here are three alternatives commonly compared to Webflow’s offering: Elementor, Shopify, and HubSpot.

Comparison Factor Webflow Elementor (WordPress Plugin) Shopify (E-commerce Platform) HubSpot (All-in-one Platform)
Product Focus No-Code Web Design & Development WordPress Drag-and-Drop Builder E-commerce Store Builder CRM, Marketing, Sales, Service Software
Average Bill Varies widely based on plan, but often higher than basic builders due to pro features. Relatively low barrier to entry with high-tier plans for agencies. Higher, recurring fees for e-commerce store operations. High (expensive subscription plans, especially for Marketing Hub).
Entry Fees Free to join the affiliate program. Free to join the affiliate program. Free to join the affiliate program. Free to join the affiliate program.
Withdrawal Threshold Approximately $25 – $50 (via PartnerStack) Varies (e.g., $200 mentioned for one program) Varies (e.g., $10) $10 (via Impact)
Payment Frequency Monthly Varies (Often monthly, net 30) Monthly Monthly, net 30
Commission 50% Revenue Share (up to 12 months) Up to 65% per sale (one-time) 20% recurring monthly commission 30% recurring commission (for up to 1 year) or 100% of the first month’s revenue (tier-based).
Conversion Focuses on users needing sophisticated design/CMS without hand-coding. Focuses on WordPress users needing a powerful visual editor. Focuses on entrepreneurs/businesses starting or migrating an online store. Focuses on businesses needing an integrated CRM/Marketing stack.
Marketing Materials Promotional assets, affiliate newsletter, potential co-marketing. Banners, landing pages, dedicated affiliate dashboard. Creative library, lead magnets, monthly newsletter. Large library of resources, content, and training materials.