About Whoop

Whoop is a premium human performance company best known for its screen-free wearable device that focuses on 24/7 physiological data collection. Unlike traditional smartwatches that prioritize notifications and apps, Whoop is designed for elite athletes and health enthusiasts who want a granular understanding of their Recovery, Strain, and Sleep.

The brand operates on a subscription-based model, where the hardware is often included for free or at a low cost with the commitment to a monthly or annual membership. This membership provides access to the Whoop app, which uses proprietary algorithms to deliver actionable insights, such as daily readiness scores and personalized coaching.

Whoop Affiliate Program Overview

The Whoop Affiliate Program is an opportunity for content creators and marketers in the fitness and wellness space to earn commissions by referring new members to the platform. It is highly popular among biohackers, professional athletes, and performance coaches.

Feature Details
Industry Health, Fitness & Wearable Technology
Product Type Physical Wearable (WHOOP 4.0/5.0) + Subscription Service
Affiliate Program Type Lead Generation / Subscription Conversion

Whoop Affiliate Program Offers

Whoop provides its partners with a professional suite of assets to ensure high conversion rates, emphasizing the “lifestyle” and “data-driven” aspects of the brand.

Feature Details
Promotional Materials High-quality banners, lifestyle imagery, videos, and deep links
Affiliate Cookie Duration Typically 30 Days
Accepted Traffic Source Social Media, Blogs, Podcasts, Email Newsletters
Accepted Countries Primarily US, UK, CA, EU, and select international regions
Explicit Content Strictly Prohibited
Religious or Political Content Generally restricted to maintain a neutral brand image

Whoop Affiliate Commissions & Payments

The commission structure is designed to reward affiliates for the high lifetime value of a Whoop member. Note that since Whoop is a subscription service, the initial payout is usually the primary incentive.

Feature Details
MLM (Multi-Level Marketing) No
Commission Rate Typically $50 – $100 per new member (variable by network)
Commission Structure Flat fee per new subscription (CPA)
Payout Frequency Monthly (Net-30 or Net-60 depending on the network)
Payout Methods PayPal, Direct Deposit, or Wire Transfer
Minimum Payout Varies by platform (usually $50)

Suitable Affiliates for Whoop

Whoop is a “high-intent” product, meaning it appeals best to audiences already invested in self-improvement.

  • Bloggers: Specifically those in the health, tech, or “biohacking” niches.
  • TikTokers/Reels Creators: Perfect for “Day in my life” content showing recovery scores.
  • KOC & KOL: Key Opinion Leaders in professional sports or medical fields.
  • Influencers: Fitness influencers who can demonstrate the device’s durability and style.
  • YouTubers: Tech reviewers and long-form fitness educators.
  • Livestreamers: Athletes who wear the device during training sessions.
  • Video Editors: Can partner with creators to produce high-impact “Sizzle Reels” for the brand.

Whoop Affiliate Software

Whoop manages its affiliate partnerships through major third-party affiliate networks rather than a custom in-house system. They primarily utilize Impact Radius and Skimlinks, which provide robust tracking, real-time reporting, and automated payment processing for their global partners.

3 Alternatives for Whoop Affiliate Program

If you are looking for similar programs in the wearable tech and health space, these three are the top competitors.

Comparison Factor Whoop Oura Ring Garmin Fitbit (Google)
Average Bill $239+ (Membership) $299 – $500+ $150 – $1,000+ $80 – $300
Entry Fees Free (App-based) Free to Join Free to Join Free to Join
Withdrawal Threshold ~$50 ~$50 ~$50 ~$50
Payment Frequency Monthly Monthly Monthly Monthly
Commission ~$50 – $100 (Flat) 5% – 10% 2% – 10% 3% – 10%
Conversion High (Niche) High (Luxury/Wellness) Moderate (Tech) Very High (Mass)
Marketing Materials Excellent Premium/Aesthetic Technical/Product Diverse/Retail