About Zillow

Zillow is the leading real estate and rental marketplace in the United States. Founded in 2006, it empowers consumers with data, inspiration, and knowledge around the place they call home. It is best known for its “Zestimate,” a proprietary algorithm that estimates home values. The platform connects millions of buyers, sellers, and renters with local real estate professionals, lenders, and property managers.

Zillow Affiliate Program Overview

Note: This program is currently inactive for new public applicants. The details below reflect the historical program or the current “Premier Agent” partner model.

Feature Description
Industry Real Estate / Property Tech
Product Type Real Estate Leads, Agent Connections, Rental Listings
Affiliate Program Type Inactive (Formerly CPA/Lead Gen); Currently B2B Partner Model

Zillow Affiliate Program Offers

These terms apply to the historical public program or current restricted partner agreements.

Feature Description
Promotional Materials N/A (Previously offered banners and search widgets)
Affiliate Cookie Duration N/A (Previously 30 days)
Accepted Traffic Source Real Estate Blogs, Home Improvement Sites (Historical)
Accepted Countries United States (Exclusively)
Explicit Content Strictly Prohibited
Religious/Political Content Prohibited

Zillow Affiliate Commissions & Payments

Zillow now operates on a “Success Fee” model for Agents (Zillow Flex), not a standard affiliate commission for bloggers.

Feature Description
MLM No
Commission Rate N/A for Bloggers. <br>(Historical: ~$5 – $10 per valid lead/inquiry)<br>(For Agents in Zillow Flex: 30-40% of commission at closing)
Commission Structure Cost Per Action (Lead Generation)
Payout Frequency Monthly (Historical)
Payout Methods Direct Deposit / Check (Historical)
Minimum Payout $50 (Historical standard)

Suitable Affiliates for Zillow

Since the public program is closed, the “partners” Zillow currently seeks are not standard content creators, but rather industry professionals.

  • Real Estate Agents: Through Zillow Premier Agent, agents pay Zillow for leads. Through Zillow Flex, agents pay Zillow a referral fee upon closing a home sale.
  • Property Managers: Can use Zillow Rental Manager to syndicate listings.
  • Lenders: Can participate in Zillow Home Loans.

Who is it NOT suitable for?

  • Bloggers/TikTokers/YouTubers: Since there is no link-tracking income available, creators cannot currently monetize Zillow traffic directly.

Zillow Affiliate Software

In-House / Custom: Zillow manages its agent partnerships and lead flow through its own proprietary internal systems (Premier Agent App and CRM). They previously utilized networks like FlexOffers or CJ for their public program, but these offers are currently paused or removed.

3 Alternatives for Zillow Affiliate Program

Since Zillow is not an option for monetization, here are the best 3 active alternatives for real estate influencers, bloggers, and creators.

Comparison Factors 1. VRBO (Expedia Group) 2. Colibri Real Estate 3. Buildium
Best For Travel & Lifestyle Creators Education/Career Bloggers B2B / Landlord Niche
Product Type Vacation Rentals Real Estate Licensing Courses Property Management Software
Commission 2% – 4% per booking 20% – 25% per sale (or ~$60) 25% recurring or $10 per lead
Cookie Duration 7 Days 30 – 100 Days 60 Days
Marketing Materials Banners, Search Widgets, API Banners, Email Swipe Files Banners, Landing Pages
Payout Frequency Monthly Monthly Monthly
Conversion Rate High (Travel Seasonality) Medium (High Intent Users) Low Volume / High Value

FAQs

1. Does Zillow have an affiliate program for bloggers?

No, not currently. Zillow retired its public affiliate program that paid for leads. They now focus on B2B partnerships with real estate agents.

2. Can I get paid to post houses from Zillow on TikTok?

Not directly from Zillow. However, you can join the VRBO affiliate program and post vacation rentals, or contact local real estate agents and ask for a private referral fee (if local laws permit) for sending them buyers.

3. What is the Zillow Premier Agent program?

It is an advertising platform where real estate agents pay Zillow to be featured on local listings. It is not an affiliate program where you earn money; rather, it is a service agents buy.

4. How much does the Zillow affiliate program pay?

The historical program paid roughly $5 to $10 per lead. Currently, there is no active payout for general traffic.

5. Is there a “Zillow Referral Program”?

Yes, but it is called Zillow Flex and is invitation-only for top-performing real estate agents. Zillow gives them leads for free, and the agent pays Zillow ~35% of their commission only if the house sells.