In affiliate marketing, an ad network is an intermediary platform connecting advertisers with publishers. Ad networks aggregate available ad inventory from publishers and match it with advertiser demand. They handle
- ad delivery,
- tracking,
- and payment logistics,
making it easier for advertisers and publishers to focus on their core tasks.
Examples of ad networks include Google AdSense, Media.net, and Outbrain. Each offers different ads such as display, text, or native advertising.
Ad network's job includes:
- connect advertisers and publishers,
- manage ad delivery, tracking, and facilitate payment,
- simplifying the process of ad placement for both parties.
An affiliate network focuses on performance-based ads (like cost per action). In contrast, an ad network may deal with different payment models like cost per click or cost per thousand impressions.
Requirements vary by network. Some ad networks may have traffic minimums or content standards that publishers must meet to join. It's important for publishers to research and understand these requirements before applying.
