An Affiliate Manager runs an affiliate program. They get affiliates, share materials, and talk to affiliates. They also watch how affiliates do, make sure affiliates follow the rules, and handle payments. Their main goal is to make the program do well. To do that, they must advise to and negotiate with top affiliates.
The video shows key parts of an affiliate deal. These include:
- How commissions work
- When affiliates get paid
- Rules for using promo materials
- Following ad rules
- A rule so affiliates don’t say bad things about the brand
Affiliate Managers are responsible for overseeing the operations of an affiliate program. This includes
- recruiting and approving new affiliates,
- providing marketing materials,
- monitoring performance,
- ensuring compliance with the affiliate agreement,
- and handling payouts.
An effective Affiliate Manager can significantly contribute to the success of an affiliate program. They can help optimize affiliates' performance by
- advising on best practices and strategies,
- ensuring compliance with the program's rules,
- and maintaining healthy relationships with affiliates.
Not all affiliate programs have a dedicated Affiliate Manager, especially smaller programs. However, having an Affiliate Manager can be beneficial if you have larger affiliate programs.
