Alt text, short for alternative text, in affiliate marketing is used within an HTML code to describe the appearance and function of an image on a page. It’s typically used for images that contain important information or links, including affiliate links. If the image doesn’t load or a user can’t see the image, the alt text ensures no information or functionality is lost.
Moreover, it’s crucial for website accessibility as screen readers for the visually impaired read out this text. Lastly, alt text is essential for SEO as it provides search engines context about the image content.
In the video, the hosts discuss image SEO strategies, emphasizing the importance of alt text, contextual information, and accessibility. They also touch on the future of images in SEO amidst design trends.
Alt text is important in affiliate marketing because it describes images that contain crucial information or links. If an image fails to load or is inaccessible to some users, the alt text ensures that the information or functionality is not lost.
Alt text contributes to website accessibility by providing descriptions of images for visually impaired users using screen readers. This ensures that they can understand the content or function of images on the site.
Yes, alt text can help with SEO as it gives search engines context about the image content, which can help improve the site's ranking in search engine results. It's a good practice to include relevant keywords in the alt text, but it should primarily be descriptive and useful to the users.
