Amazon Prime Video is a popular streaming service that comes with an Amazon Prime premium membership. If you’re a publisher, you can earn commissions by promoting Amazon Prime Video subscriptions and content through their affiliate program.
In this review, we’ll break down the commission structure, highlight the benefits, share some promotional tips, and help you determine if the program is worth your while. Let’s explore the ins and outs of the Amazon Prime Video affiliate program in an easy-to-understand way.
About Amazon Prime Video
Introduced in 2006, Amazon Prime Video stands as an internet-based video-on-demand service, allowing subscribers to enjoy a vast library of TV shows, movies, and exclusive Amazon Originals.
Paired with an Amazon Prime membership, it extends beyond entertainment, offering perks like complimentary two-day shipping and more.
With Amazon Prime, subscribers enjoy a range of benefits, including free two-day shipping on millions of items, instant streaming of numerous movies and TV shows, secure and unlimited photo storage with accessible anywhere, ad-free access to over a million songs and extensive playlists.
With a diverse collection of titles available for instant streaming, Amazon Prime Video has garnered a massive user base, boasting over 200 million subscribers globally by 2022. Accessible both as a standalone service and bundled with Amazon Prime, it spans across 200 countries and territories.
About Amazon Prime Video Affiliate Program
The Amazon Prime Video affiliate initiative rewards publishers with promotional commissions for attracting new subscribers to Amazon Prime Video.
Affiliates gain access to a variety of promotional materials, including text links and banners, enabling them to advertise Amazon Prime Video offers across diverse platforms such as websites, emails, and social media.
Affiliate commissions are earned when referred users sign up for Amazon Prime Video trials or paid subscriptions. Joining Amazon’s affiliate program incurs no cost.
This program is suitable for a range of publishers, including those focused on entertainment, deal pages, blogging, influencing, and content creation.
Amazon Prime Commissions and Payment Details
Associates have the opportunity to earn $3 for every visitor who signs up for a 30-day free trial of Amazon Prime. You can leverage the provided affiliate link to direct your visitors to the specific Prime detail page.
This presents a lucrative incentive for affiliates to encourage sign-ups and capitalize on the numerous benefits Amazon Prime has to offer.
It’s important to note that if your visitor decides to purchase the annual Amazon Prime membership after the 30-day free trial, this paid subscription is not eligible for advertising fees or any additional bounty.
They process your monthly commission income approximately 60 days after each month ends.
Affiliate payment options include a cheque, Amazon Gift Certificate, or direct deposit into your bank account.
For bank transfers, provide your bank details. If the total due is less than USD 10 (for Amazon Gift Certificate or bank transfer) or USD 100 (for cheques).
The typical Amazon affiliate tracking cookie lasts for 24 hours. However, if a eligible customer adds an item to their cart within this timeframe but doesn’t immediately purchase, the cookie’s duration extends to 90 days.
Benefits for Affiliate Marketers
Top benefits & drawbacks of Amazon’s video affiliate program:
| Pros | Cons |
| – Strong global brand | – Cannot showcase competitor brands |
| – Extended 60-day cookie duration | – Relatively low commission percentage |
| – Variety of promo tools (links, banners, etc.) | – Must get sign-ups for earnings |
| – Detailed reporting to track stats | – Geared heavily toward US and UK |
| – Monthly payment reliability | – Niche focus on video streaming |
| – Payment processing fees |
Amazon Prime Video’s affiliate program offers several advantages, leveraging the strength of its global brand and providing a diverse set of promotional tools.
The extended 90-day cookie duration enhances the potential for affiliate bounty earnings, and reliable monthly payments contribute to a positive experience.
On the downside, affiliates are limited in showcasing competitor brands, and the commission percentage is relatively low. Earnings are dependent on securing sign-ups, and the program has a strong focus on the US and UK markets.
Additionally, there are associated payment processing fees, contributing to the overall considerations for potential affiliates.
How to Sign Up for the Amazon Prime Affiliate Program?
Here is a step-by-step affiliate program guide on how to join the Amazon Prime Video affiliate program in 5 simple steps:
Step 1: Sign Up for Amazon Associates
Go to the Amazon Associates site and submit an application to join their affiliate program. You’ll need to provide info about your website and payment details.
Step 2: Get Accepted
Wait for an approval email from Amazon confirming your acceptance into the Amazon Associates program.
Step 3: Apply for Amazon Prime Video
Once accepted to Amazon Associates, you can apply specifically for the Amazon Prime Video affiliate program. Submit an application showcasing your relevant audience.
Step 4: Get Approved for Prime Video
Wait for a confirmation email that you have been accepted into the Amazon Prime Video affiliate program.
Step 5: Start Promoting
Browse banners, text links, and other creatives in your affiliate dashboard. Add these to your site and content to begin promoting Amazon Prime Video subscriptions and content.
That summarizes the basic 5 steps to get started with the Amazon Prime Video affiliate program.
How to Promote Amazon Prime Affiliate Program?
To boost your Amazon Prime Video commissions, affiliate content creators can consider crafting in-depth comparisons between the platform and its competitors, such as Netflix. Highlighting the distinctive features that set Amazon Prime Video apart can effectively sway potential subscribers.
Another impactful strategy is to emphasize the allure of Amazon Originals, showcasing exclusive content that can serve as a strong draw for potential viewers. This not only adds value to your promotional efforts but also enhances the overall appeal of Amazon Prime Video.
Staying abreast of new video releases and titles enables you to provide up-to-date and relevant information to your audience. Keeping them informed about the latest offerings can foster engagement and interest.
Offering special deals and discounts for first-time subscribers can be a powerful incentive, encouraging viewers to explore Amazon Prime Video and potentially convert them into long-term subscribers.
Leveraging various channels, such as email, social media, and influencers, broadens your reach and introduces Amazon Prime Video to diverse audiences. This multi-faceted approach can significantly contribute to driving new subscribers.
In short, adapting your promotional strategies to align with your audience’s preferences and staying innovative in your approach are key to maximizing your commissions with the Amazon Prime Video affiliate program.
Is the Amazon Prime Video Affiliate Program Worth It?
For entertainment, streaming, and deal sites catering to audiences keen on movies and TV shows, the Amazon Prime Video affiliate marketing program proves highly lucrative.
In comparison to other streaming affiliate programs, Amazon Prime Video stands out with competitive commissions in a high-value niche, offering substantial income opportunities for publishers targeting TV and movie enthusiasts interested in streaming services.
FAQs
Does Amazon Prime video have affiliate program?
Yes, Amazon Prime Video does have an affiliate program. The program offers commissions $3 subscription with a 30-day cookie duration.
What are the best Amazon Prime Video affiliate program alternatives?
Some top alternative for video streaming and entertainment include:
- Hulu
- Netflix
- HBO Max
- Disney+
- fuboTV
- Sling TV
- Peacock
- Paramount+
These streaming brands also appeal to the same cord-cutting and entertainment-focused audience as Amazon Prime Video, with competitive affiliate programs.
