BigCommerce is an online store platform that helps lots of businesses sell things on the internet. It started in 2009 and makes it easy for people to set up online stores with marketing tools, connections to other apps, and good web hosting.
They mostly help small and medium-sized businesses, but also big brands like Skullcandy, Toyota, and Sony use their platform. Every year, they handle more than $20 billion in sales online. BigCommerce keeps improving and works with popular tools like WordPress, Square, and Facebook.
Overview of the BigCommerce Affiliate Program
BigCommerce has an affiliate program that’s managed through Impact. This program lets partners make money by sending customers to BigCommerce.
Partners can earn commissions, and they can make up to $1500 for each referral they send to BigCommerce.
When someone clicks on an affiliate link, a special tracking “cookie” is set for 90 days. This means if the person ends up buying from BigCommerce within 90 days, the affiliate partner gets credit for the sale.
To become an affiliate partner, you need to provide information like your website URL, how you plan to promote BigCommerce, the countries you’re targeting, and your bank account details. BigCommerce carefully reviews these applications and accepts high-quality websites that align with their standards.
Commissions and Payment Details
Affiliates earn a percentage bounty on referred customers, depending on the type of plan those customers choose. BigCommerce pays its commissions reliably and on time, with the following commission rates:
- $1,500 per Enterprise Sale
- $160-$600 per Paid Conversion
- $40 per Enterprise Lead
- $1.5 per registration
An attractive feature of the BigCommerce affiliate program is the absence of a minimum payout threshold. This means you can withdraw your earnings regardless of the amount you’ve earned, via PayPal or direct deposit.
The program is managed through Impact, a reputable affiliate network, so you can easily track your links, conversions, and payouts in one dashboard.
Benefits & Drawbacks for BigCommerce Affiliates
Here’s the pros and cons of joining BigCommerce affiliate program:
|High commission rates up to $1,500 per enterprise customer
|Lengthy application and high acceptance standards
|No minimum payout threshold
|Requires significant effort to convert referrals
|No commission caps or minimum commitments
|Limited potential referral pool
|Comprehensive affiliate dashboard
|Lower commissions than hot new products
The BigCommerce affiliate program has some great perks for partners. You can earn a hefty $1,500 for every enterprise customer you refer, and there’s no minimum payout, so you can withdraw your earnings no matter how small.
They don’t set limits or make you commit to a certain number of referrals. They also give you tools like a dashboard and marketing materials to help you promote the program, and they send out payouts daily via direct deposit.
But there are a few things to keep in mind. The application process can be a bit lengthy, and BigCommerce only accepts high-quality websites. It can also be a bit challenging to convince businesses to switch to a new e-commerce platform. The pool of potential customers might be smaller compared to other affiliate programs.
How to Join the Bigcommerce Affiliate Program
Here is a step-by-step guide on how to join the BigCommerce affiliate program in 4 steps:
Step 1. Review program details
First, thoroughly review the commission structure, program policies, marketing guidelines, and FAQs. Understand how the program works and what is expected of affiliates.
Step 2. Submit application
Go to the BigCommerce affiliate sign-up page and complete the application. This collects information on your website, target countries, promo methods, and bank account for payouts.
Step 3. Get approved
BigCommerce will review your application and approve high-quality sites. This process can take some time. You may need to follow up.
Step 4: Generate your affiliate link
After approval, you can generate your unique BigCommerce affiliate link in Impact to start promoting and earning commissions.
How to Boost Your Income with BigCommerce Affiliate Marketing?
To maximize your income with the BigCommerce affiliate program, consider these effective strategies:
- Target entrepreneurs: Focus on attracting entrepreneurs who are either launching new online stores or looking to expand their existing ones. BigCommerce is an excellent fit for these types of businesses, making your affiliate efforts more relevant.
- Create valuable content: Craft in-depth reviews and tutorials that revolve around the topics of online selling and utilizing BigCommerce. Provide specific insights and tips that offer real value to merchants, helping them understand the benefits of using BigCommerce.
- Promote free trials: Encourage your audience to explore BigCommerce by promoting free trial offers. This allows potential customers to experience BigCommerce firsthand, making it easier for them to commit.
- Collaborate with influencers: Partner with influencers who have an engaged audience in the e-commerce space. Building relationships with these influencers can help you tap into their audience and drive more referrals to BigCommerce.
- Leverage seasonal promotions: Take advantage of seasonal sales holidays and promotional events hosted by BigCommerce. These occasions often lead to increased interest and conversions, giving you the opportunity to earn more commissions.
- Highlight new features: Create content about the latest features and updates offered by BigCommerce. This can capture the attention of merchants who are interested in staying current with e-commerce technology, leading to increased referrals.
Is the BigCommerce Affiliate Program Worth It?
Whether the BigCommerce Affiliate Program is worth it depends on your goals, audience, and how effectively you can promote it. Here are some factors to consider:
- Your audience: If you have an audience of entrepreneurs, small business owners, or individuals interested in e-commerce, BigCommerce could be a good fit. The program is most beneficial when your audience aligns with potential BigCommerce users.
- Commissions: BigCommerce offers competitive commission rates, including a substantial $1,500 for each Enterprise Sale. If you can drive high-quality referrals, these commissions can add up quickly.
- Effort required: Consider the effort required to promote an e-commerce platform like BigCommerce. Convincing businesses to switch or start using a new platform can be challenging. You may need to create valuable content and build trust with your audience over time.
- Competition: Evaluate the competition in your niche. If there are many affiliates already promoting BigCommerce to a similar audience, it might be more challenging to stand out.
- Payment structure: BigCommerce’s no minimum payout policy is a plus, making it easier to access your earnings. Ensure you understand the payment structure and frequency.
In summary, the BigCommerce Affiliate Program can be worth it if you have the right audience, can create valuable content, and are willing to put in the effort to promote it effectively. It’s important to align your affiliate efforts with your audience’s needs and interests to maximize your success.
Who should join the BigCommerce affiliate program?
The BigCommerce affiliate program is ideal for bloggers, influencers, entrepreneurs, and affiliate marketers who have an audience interested in e-commerce, online business, and web development.
Is the BigCommerce affiliate program for beginners?
Yes, the BigCommerce Affiliate Program can be suitable for beginners, but it’s important to understand that success in affiliate marketing often requires some level of experience and effort.
Is there a fee to join the BigCommerce affiliate program?
No, there is no fee to join the BigCommerce affiliate program. You simply need to be approved as an affiliate partner.
Are there any minimum requirements to become a BigCommerce affiliate?
BigCommerce has standards for accepting affiliates based on your website and audience. You’ll need to demonstrate you can drive qualified traffic and promote BigCommerce appropriately.
Can the BigCommerce program be combined with other affiliate programs?
Yes, affiliates are welcome to partner with other affiliate programs in addition to BigCommerce. However, you cannot directly compete or bid on BigCommerce trademarks.