Fanatical’s affiliate program is a great way for game publishers to earn money regularly. They can do this by promoting discounted PC games and bundles to gamers who are always looking for good deals.
In this article, we’ll cover everything you need to know about the Fanatical affiliate program, including how you can make money, promotion strategies, the advantages, and disadvantages, how much you can expect to earn, and if it’s a good choice for your website.
By the end, you’ll know if partnering with Fanatical to earn commissions from your audience’s gaming interests is a smart move.
Let’s see how this excellent recurring income opportunity can benefit you!
What is Fanatical?
Fanatical, known initially as Bundle Stars and rebranded in 2018, is a well-loved online store specializing in discounted PC games, bundles, and downloadable content. They collaborate directly with game publishers and developers, offering authorized game keys at affordable prices.
Gamers flock to Fanatical for daily game development deals, customizable mystery bundles, and seasonal sales, making it a go-to destination for budget-conscious PC gamers worldwide.
Their collection boasts major franchises like Borderlands, Tomb Raider, Bioshock, Fallout, and numerous other top titles.
What is the Fanatical Affiliate Program?
The Fanatical Affiliate Program allows partners to earn commissions by promoting Fanatical products. Affiliates earn a commission on all purchases made by referred customers.
The program is ideal for gaming websites, Twitch streamers, YouTube channels, and influencers with an audience interested in discounted PC games. Any platform that can promote Fanatical games makes a good fit.
As an affiliate, you receive a unique affiliate tracking link and access to banner creatives and promotional activity materials. When someone clicks your link and makes a purchase, you get a commission per sale.
Fanatical manages cookie durations, reporting, payments, and support internally. Affiliates have access to an intuitive dashboard to track earnings.
Fanatical Affiliate Program Commission Rates
Whether you own a website or blog or are a content creator on YouTube or Twitch, the Fanatical Affiliate Program is an enticing opportunity. It’s absolutely free to join and offers a straightforward sign-up process.
As an affiliate, you can earn commissions of up to 12% on each sale you generate. Website and blog owners will receive payments through their affiliate network, CJ Affiliate, with access to tracking links and banners through the CJ dashboard.
The program has 10% conversion rates with £8 AOV. If assuming total sales of £1,000, the potential earnings would be:
To calculate potential earnings, you need to know the total sales generated by the affiliate. If we assume total sales of £1,000, the potential earnings would be:
Earnings = Total Sales x Commission Rate
Earnings = £1,000 x 12% = £120
So, with £1,000 in sales, the affiliate’s (website owners nad bloggers) potential earnings would be £120.
For YouTubers and Twitch streamers, earnings go directly to your PayPal account, and you can access tracking links and banners through the partner dashboard. In both cases, you’ll also get sneak peeks at our upcoming deals regularly, adding to the appeal of this program.
You can enjoy a 30-day cookie duration.
Fanatical Affiliate Program Commission Rates
With a minimum payout threshold of $50, Fanatical offers flexibility in how you receive your earnings, whether through Payoneer, direct deposit, or checks.
The 5% commission rate means that as you promote high-value game purchases and bundles consistently, your earnings can accumulate rapidly, providing you with a reliable and recurring source of income.
Fanatical Affiliate Program Pros & Cons
Fanatical’s affiliate program offers several advantages, including the promise of consistent passive income from referred sales, a generous 15-day cookie duration, and easy access to promotional tools.
The gaming niche boasts a dedicated audience, with a vast selection of discounted digital games and seasonal deals, adding to the appeal. With a trusted brand and a substantial customer base, affiliates can feel secure in their partnership with Fanatical.
On the flip side, the program’s commission rate, while decent, may be lower compared to some competitors, and reaching the minimum payout might require a high sales volume.
A longer cookie duration could enhance the program’s effectiveness, and it’s essential to maintain consistent promotion to maximize earnings.
Overall, Fanatical’s affiliate program presents a compelling opportunity in the gaems industry for publishers looking to monetize existing traffic effectively.
How to Sign Up For Fanatical Affiliate Program?
Whether you have lots of YouTube subscribers, a big social media following, or a PC gaming website with loyal users, you can create successful collaborations with the Fanatical affiliate program.
Here is a step-by-step guide on how to join the Fanatical affiliate program in 5 simple steps:
Step 1: Visit the Fanatical Affiliate Page
Go to the Fanatical affiliate homepage to learn about the program and start the signup process.
Step 2: Join the program
On their affiliate homepage, click the large orange “Join us” button to open the affiliate registration form.
They offer a program through CJ Affiliate for website owners and bloggers. While YouTubers or Twitchers can join directly through their inhouse network.
Step 3: Fill Out the Affiliate Application
Complete the sign-up form with your contact information, website details, and payment info, and provide information about your audience.
Step 4: Get Approved
After applying, Fanatical will review it and contact you on the approval status within 1-2 business days.
Step 5: Access Your Links & Creatives
Once approved, you will gain access to your unique Fanatical affiliate links, banner creatives, and other promo resources to start driving referred sales.
That’s it! Just 5 quick steps to become a Fanatical affiliate. You can request approval and start earning 5% commissions on game sales referred through your link.
How to Maximize Your Earnings with Fanatical Affiliate Program?
To boost your commissions with Fanatical, consider these practical tips. You can create reviews and gameplay videos of Fanatical’s game titles, engaging your audience and driving more sales.
Targeting hardcore PC gamers who make frequent purchases can significantly increase your earnings. Sharing Fanatical discounts on gaming forums is an excellent way to reach a wider audience.
Also, incorporating banners and links within your PC game-related content can also drive more traffic to Fanatical. Sending out promotional emails when major new bundles are launched is a timely and effective strategy.
Additionally, creating custom-curated bundles tailored to your audience’s preferences can be a unique selling point.
If you’re into live streaming, consider streaming Fanatical games on platforms like Twitch and promoting associated discounts to your viewers for increased commissions. These strategies can help you maximize your earnings as a Fanatical affiliate.
Fanatical affiliate program Alternatives
Gamefly Affiliate Program
GameFly’s CJ Affiliate program offers $5 for free trial signups and $15 for paid signups with a 30-day cookie duration. Payments are made through CJ Affiliate, like the Fanatical affiliate program, via Payoneer, direct deposit, or check.
However, checks require a minimum payout of $100. This program is excellent for gaming websites, especially those focused on the US market, as GameFly primarily serves the US.
The downside is the lack of a PayPal option and potential Payoneer withdrawal fees.
Wargaming Affiliate Program
Wargaming extends an affiliate program covering renowned games like World of Tanks, World of Warships, and World of Warplanes. With commissions as high as $17 CPA for registrations and a substantial annual maximum payout of $500,000, the program offers appealing opportunities.
It provides versatility beyond registrations, potentially boosting earnings. Wargaming’s global presence encompasses over 40 offers, each partner benefiting from dedicated affiliate management support. The referral program adds extra incentives with a 3% revenue boost for affiliates who bring in new partners.
While compliance guidelines are rigorous, this program is well-suited for gaming blogs, channels, and websites featuring popular game titles and enticing commissions, making it a competitive choice for reputable gaming publishers.
FAQs
What is a gaming affiliate program?
A gaming affiliate program is a partnership where affiliates promote gaming products or services, earning commissions for driving sales or traffic.
Who should join the Fanatical affiliate program?
The Fanatical affiliate program is best suited for gaming websites, deal sites, Twitch streamers, YouTubers, influencers, and anyone with an audience interested in discounted PC games.
Is It Free to Join the Fanatical Affiliate Program?
No, there are no fees to join or participate in Fanatical’s affiliate program. Signing up and promoting is free.
What are the best Fanatical affiliate program alternatives?
Some top alternatives are affiliate programs from Humble Bundle, Green Man Gaming, GamersGate, GOG, and other PC gaming platforms with discounts and amazing deals.
