IHG is a British multinational hospitality company based in Denham, England. With its globally recognized hotel brands, IHG offers a prime affiliate promotion opportunity.
In this article, we’ll explain every aspect of the IHG affiliate program. You’ll understand how it works, its commissions, benefits, and more. Keep reading to see if it’s the right choice for your affiliate business.
Overview of IHG
Founded in 2003, IHG (InterContinental Hotels Group) is a global hospitality giant. With a rich legacy, it encompasses renowned brands like InterContinental, Holiday Inn, and Crowne Plaza. Operating in over 100 countries, IHG manages a vast portfolio of 6,000+ hotels catering to diverse traveler preferences.
Known for its commitment to quality service and innovative guest experiences, IHG has become a leader in the hospitality industry. From luxury resorts to budget-friendly accommodations, the group’s diverse offerings make it a go-to choice for travelers worldwide.
Overview of the IHG Affiliate Program
The IHG affiliate program, also called IHG PartnerConnect, pays publishers commissions for driving bookings at IHG hotels.
You can join the program through the CJ affiliate network at no cost. Once you’re in, you can get your affiliate link and banners to promote IHG.
The program is ideal for bloggers, YouTubers, and influencers in travel, hospitality, or related fields. Anyone with an audience interested in traveling can join the program.
IHG Affiliate Program: Commissions and Payment Details
IHG pays its partners a 3% commission rate for each qualifying sale. The rate applies to all hotel bookings on its website.
The program features a 14-day cookie duration. If your audience clicks your link and books a hotel within 2 weeks, you’ll get credit for that referral.
CJ will pay your monthly commissions through Payoneer, check, or direct deposit. However, you need to exceed $50 for direct deposit and $100 for check to request your payment.
Pros and Cons of the IHG Affiliate Program
The table below summarizes the top benefits and drawbacks of the IHG affiliate program:
| Pros | Cons |
| Strong brand with global reach | High competition |
| Competitive 3% commission | Minimum payout of up to $100 |
| 14-day cookie lifetime | Fluctuating customer behavior |
| Turnkey assets |
The program rewards publishers with competitive 3% commission rates. You also have 14 days to implement strategies to promote IHG. Moreover, the IHG’s global reach means you can earn from a broader audience.
Yet, the intense competition in the travel niche requires publishers to employ smart strategies to stand out. Plus, the high minimum payout threshold of $100 may take a while to reach, especially for beginners.
How to Join the Ihg Affiliate Program?
Here is a step-by-step guide to joining the IHG affiliate program:
Step 1: Visit the IHG affiliate page
Go to the IHG affiliate program website. Scroll down and click on “Join” to start your enrollment.
Step 2: Create a CJ account
Since the IHG affiliate program is managed by the CJ network, you need to create a CJ affiliate account. Simply provide your email and click “Verify.”
Step 2: Sign up for the IHG affiliate program
After you have a CJ account, find the IHG affiliate program in your affiliate dashboard and apply for it.
Step 3: Wait for approval
Wait for IHG to review and approve your affiliate account application. Approval usually takes 1-3 business days.
Step 4: Ihg affiliate program login
Once approved, you can access your custom links and banners.
Step 4: Promote IHG
Start adding your IHG affiliate links and promotions to your channels to promote their hotel brands.
How to Promote IHG as an Affiliate?
Here are some tips to boost your IHG commissions:
The first tip is to create engaging travel guides featuring IHG hotels in popular destinations. You can include personal recommendations, travel tips, and use your affiliate links to guide readers to book their stay with IHG.
Developing detailed hotel reviews is another effective strategy. You can share your experiences with IHG hotels, covering aspects like price, comfort, and customer service. Ensure to keep your reviews honest, helpful, and interesting to help readers decide.
You can also create content that compares IHG hotels to others, such as Hyatt or Hilton. It’s best to point out the special features and benefits to help your audience decide, possibly making them choose IHG through your links.
Moreover, you can strategically time your promotions to align with seasonal holidays and peak travel periods. Travellers usually look for deals during these times. Showcasing IHG’s great offers can encourage them to book through your affiliate link.
Is the IHG Affiliate Program Worth It?
The IHG affiliate program presents high revenue potential for travel-focused publishers. You can benefit from its competitive commissions, long cookie window, and turnkey assets. Its established brand with global presence further enhances its attractiveness.
However, it’s essential to be aware of possible challenges, like a high minimum payout and no recurring commissions. Plus, the travel industry can change a lot based on people’s behavior. If you handle these challenges well, the IHG program can boost your income in the travel industry.
FAQs
- Is the IHG affiliate program legit?
Yes, the IHG affiliate program is legit for global publishers to join.
- Is the IHG affiliate program available on the app?
No. Currently, you can access the IHG affiliate program through the CJ’s website portal.
- What is the commission for the IHG affiliate program?
The IHG affiliate program pays its partners a 3% commission for each eligible sale.
- Who should join the IHG affiliate program?
It’s ideal for travel bloggers, influencers, and affiliates with audiences interested in booking accommodations online.
- Is there a fee to join the IHG affiliate program?
No, there is no fee to join the IHG affiliate program.
- Are there any minimum requirements to become an IHG Affiliate?
IHG does not appear to have any specific traffic or sales requirements publicly listed.
- Can the IHG program be combined with other affiliate programs?
Yes, you can easily combine promoting IHG hotels with other travel, hotel, and booking site affiliate programs.
- What are the best IHG affiliate program alternatives?
Some top alternatives to the IHG affiliate programs are Marriott, Hilton, Hyatt, Wyndham, Choice Hotels, Omni Hotels, and Red Lion Hotels affiliate programs.
