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Michaels Affiliate Program

Michaels Affiliate Program

Discover the Michaels affiliate program where creativity meets commissions. This article gives you a thorough review to decide if it’s worth joining.




1 day


Direct deposit, Paypal, wire transfer

Michaels is a famous arts and crafts brand. As some may know, Michaels affiliate program is open to bloggers, influencers, and DIY creators. It lets you earn commissions by promoting its wide range of 100,000+ craft products.

In this article, we’ll explore the Michaels affiliate program in detail. You’ll learn to boost your earnings and weigh the pros and cons. Ultimately, you can decide if it’s worth joining the Michaels affiliate program.

A Brief Overview of Michaels

Michaels is a big arts and crafts store that started in 1973. They have over 1,250 stores all over the United States. Michaels sells art supplies, craft stuff, and things to decorate your home. Michaels has what you need whether you’re just starting or already good at crafts.

They don’t just sell things; they also have classes and workshops in their stores. This helps people learn and be creative. Michaels cares about making customers happy, and you can also shop for their stuff online. They’re the favorite place for artists and crafters in the U.S.

Overview of the Michaels Affiliate Program

Michaels Affiliate program is one of the famous arts and crafts affiliate programs list.

Michaels has an affiliate program for people who love arts, crafts, and DIY. This includes bloggers, influencers, crafters, artists, teachers, parents, and lifestyle creators. When you join, you can promote over 100,000 arts and crafts products from Michaels and earn a commission on sales.

Michaels also provides ultimate affiliate tools to help your promoting process easier. In addition, Michaels provides affiliates with various promotional materials to make your promotion easier. These include available product feed details, newsletters, and paid media placements.

Michaels Affiliate Program: Commission Rates and Payment Details

When you sign up for the Michaels affiliate program, you’ll start with a 2% commission rate. But you could earn up to 10% in commissions if you perform better.

Just like Amazon’s setup, Michaels’ tracking cookie only stays active for one day, so it’s crucial to encourage quick purchases through your links. On the bright side, Michaels makes it easy to get paid monthly through direct deposit, PayPal, or wire transfer, giving you flexibility in how you receive your earnings.

Michaels Affiliate Program: Pros and Cons

Let’s have a look at the Michaels affiliate program’s benefits and drawbacks:

Pros Cons
High commissions (up to 10%) Competitive niche
$100 sign-up bonus Short 1-day cookie window
Massive selection
Available creative assets

The Michaels affiliate program shines with its high commissions, reaching up to a lucrative 10%, and a generous $100 sign-up bonus. Being a household brand with a massive selection of over 100,000 craft products, affiliates can easily tap into a well-established market. The program further supports affiliates with readily available creative assets.

However, potential drawbacks come into play. The niche space is highly competitive, demanding affiliates to create a distinctive presence. Additionally, the short one-day cookie window poses a challenge, emphasizing the need for prompt customer action to maximize earnings.

How to join the Michaels Affiliate Program

Here is a step-by-step guide to joining the Michaels affiliate program in 5 simple steps:

Step 1: Check eligibility

Ensure your website or audience focuses on arts, crafts, DIY projects, etc.

Step 2: Submit application

Go to the Michaels Affiliate Program website and click “Get Started” to apply.

Step 3: Get approved

Michaels will review your request and contact you if approved to promote their products.

Step 4: Access links

Once approved, you’ll gain access to your unique Michaels affiliate links.

Step 5: Start promoting

Add your affiliate links to relevant content on your website, YouTube, email, social media, etc. Remember to disclose your partnership.

How to Maximize Your Earnings with Michaels Affiliate Program

Want to increase your success with Michaels’ program? Try these tips:

Firstly, you can start by making seasonal craft tutorials and DIY projects. Make sure they match holidays and popular themes. Also, remember to use nice pictures and clear guides in your content. If it goes well with Michaels’ seasonal products, more people might buy and get interested.

Secondly, don’t forget to regularly update your audience with Michaels’ ongoing deals and promotions. You can also leverage urgency by creating deal alerts for limited-time offers or special discounts. By becoming a go-to source for savings, you foster a loyal audience and drive traffic through your affiliate links.

Lastly, remember to take advantage of Michaels’ bonus opportunities. The easiest way is to align your promotional efforts with these bonus periods to maximize earnings. You should also actively participate in bonus-eligible campaigns to tap into additional financial incentives, elevating your affiliate performance.

Is the Michaels Affiliate Program Worth It?

Still wondering if joining Michaels as an affiliate is worthwhile for you? For many affiliates, Michaels provides a valuable opportunity to turn their creative passion into a rewarding venture.

Michaels offers competitive commissions, reaching up to 10%, providing a lucrative opportunity for affiliates to earn. The brand’s recognition in the arts and crafts community enhances an affiliate’s credibility, and the vast selection of craft products allows for diverse promotion.

However, it’s essential to consider the competitive nature of the arts and crafts niche, requiring affiliates to develop unique strategies to stand out. The short one-day tracking cookie from Michaels adds a sense of urgency to promotional efforts.

Despite these challenges, the Michaels Affiliate Program holds promise. The program can be a worthwhile venture for individuals passionate about arts and crafts with a dedicated audience and strategic promotional skills. The potential for substantial earnings and bonus opportunities make Michaels an appealing affiliate partnership.


Does Michaels have an affiliate program?

Yes, Michaels offers an affiliate program for people who love arts, crafts, and DIY. By joining Michaels affiliate program, you can earn commissions by promoting Michaels’ products and sharing unique affiliate links. When people buy through your links, you get a commission.

Is Michaels affiliate program available in Canada?

Yes, Michaels does offer an affiliate program in Canada, just like its program in the US.

Who should join the Michaels affiliate program?

The Michaels affiliate program is ideal for content creators, bloggers, influencers, and website owners in the arts, crafts, DIY, and creative niches.

Is there a fee to join the Michaels affiliate program?

No, there is no fee to join the Michaels affiliate program. The application process is free.

Are there any minimum requirements to become a Michaels affiliate?

Michaels does not seem to have any strict minimum requirements, but they likely look for affiliates with an established audience and traffic related to arts, crafts, and creative hobbies.

Can the Michaels program be combined with other affiliate programs?

Yes, Michaels allows its affiliates to promote other complementary affiliate offers alongside Michaels products.

What are the best Michaels affiliate program alternatives?

Some alternatives are affiliate programs from Hobby Lobby, Joann Fabrics, Ikea, Amazon, Wayfair, Etsy, Blick, Walmart, Target, and other major craft, art supplies, and home decor retailers.