About Mindvalley
Mindvalley is a leading global educational technology company focused on personal growth and transformational education. Co-founded by Vishen Lakhiani, the company’s mission is to offer wisdom and ideas, often ignored by traditional education, to help people unleash their fullest potential in mind, body, and spirit.
Mindvalley’s core offering is its Membership which grants access to a vast library of “Quests” (immersive online courses), guided meditations, and coaching programs from world-renowned experts on topics like mindfulness, health, fitness, relationships, and entrepreneurship. The platform emphasizes a community-driven, gamified learning approach with daily, bite-sized lessons designed to achieve high completion rates and lasting life changes.
Mindvalley Affiliate Program Overview
The Mindvalley Affiliate Program allows individuals and businesses to partner with the brand and earn commissions by promoting their world-class educational products to their audience. It is an attractive program for those whose audience is interested in self-improvement and holistic well-being.
| Characteristic | Detail |
| Industry | Personal Development, Education Technology (EdTech), Health & Wellness, Spirituality |
| Product Type | Digital Products (Online Courses/Quests, Memberships, Coaching Programs, Live Events) |
| Affiliate Program Type | Cost Per Sale (CPS), Single-Tier |
Mindvalley Affiliate Program Offers
The program provides affiliates with the tools and terms necessary for successful promotion, though specific requirements for application can be strict.
| Feature | Detail |
| Promotional Materials | Banners, Text Links, Social Media Content, Email Swipes, Product Review Guides, Access to Free Tools/Quests (varies), Retargeting Software. |
| Affiliate Cookie Duration | 90 Days (A competitive duration, though some sources suggest 30 days, 90 is commonly cited). |
| Accepted Traffic Source | Blogs/Websites, YouTube, Email Marketing, Social Media Platforms (Instagram, Facebook, etc.). |
| Accepted Countries | Worldwide (Global Access), as Mindvalley has a global community. |
| Explicit Content | Not Allowed (Affiliate content must be compliant with program guidelines). |
| Religious or Political Content | Not Allowed (Affiliate content must be compliant with program guidelines). |
Mindvalley Affiliate Commissions & Payments
Mindvalley is known for offering a generous commission rate, particularly for high-ticket digital products.
| Feature | Detail |
| MLM | No, it operates on a Single-Tier commission structure (you earn commissions only on your direct sales). |
| Commission Rate | 30% – 50% Per Sale (Rate often varies depending on the product promoted, e.g., membership vs. a single Quest. 50% is often cited for select products/upsells). |
| Commission Structure | Cost Per Sale (CPS). Based on the percentage of the sale price. |
| Payout Frequency | Monthly (Typically on the 25th of the month for the previous period’s commissions). |
| Payout Methods | PayPal, Bank Transfer (or Check, depending on location). |
| Minimum Payout | $50 – $100 (Varies slightly by source, $100 is a frequently mentioned threshold). |
Suitable Affiliates for Mindvalley Affiliate
Mindvalley’s program is highly selective and best suited for established content creators in the personal growth, wellness, and self-improvement niches.
| Affiliate Type | Suitability | Notes |
| Bloggers | High | Ideal for those with content on mindfulness, self-help, spirituality, health, and productivity. Strong emphasis on quality, in-depth content. |
| TikTokers | Medium to Low | Only suitable if they have a very large following (75K+ to 200K+) and high engagement focused on personal transformation. |
| KOC/KOL | High | Key Opinion Leaders and Key Opinion Consumers in the niche are highly sought after due to their authority and trusted audience. |
| Influencers | High | Especially those on platforms like Instagram and Facebook who focus on personal development, coaching, and transformative lifestyle content. |
| YouTubers | High | Excellent for channels that create video reviews, course summaries, or content aligned with Mindvalley’s topics (e.g., meditation guides, productivity hacks). |
| Video editors | Low | Not a primary fit unless they also manage a content platform in the personal growth niche. |
| Livestreamers | Medium | Suitable if the livestream content is centered on personal development and the audience is highly engaged and large. |
Note: Mindvalley often has a high entry barrier, with some sources suggesting a minimum requirement of 75,000 to 200,000 followers/subscribers and consistent, high website traffic/engagement to qualify for the program.
Mindvalley Affiliate Software
Mindvalley primarily uses an In-House Affiliate Management Software for its program. Affiliates are directed to an affiliate dashboard upon approval, which manages tracking, links, and performance reports. They do not widely utilize a third-party affiliate network like ShareASale or CJ Affiliate, preferring direct control over their partnerships.
Alternatives for Mindvalley Affiliate Program
Here is a comparison of Mindvalley’s program with three leading alternatives in the online education/personal development space: Coursera, Udemy, and MasterClass.
| Comparison Factor | Mindvalley Affiliate Program | Coursera Affiliate Program | Udemy Affiliate Program | MasterClass Affiliate Program |
| Core Focus | Holistic Personal Development, Transformation, Spirituality | University/Professional Certificates, Skill Acquisition | Wide Variety of Practical/Skill-Based Courses (Affordable) | Celebrity-Taught Courses, Creative/Business Skills |
| Average Bill | High (Membership/Quests are often premium-priced, $300+ AOV cited) | Medium to High (Varies by course/Specialization/Subscription) | Low (Courses frequently on deep discount, $10 – $50 typical sale) | High (Subscription-based model) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | $50 – $100 | $50 (Varies by network) | $50 (Varies by network) | $50 (Varies by network) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission Rate | 30% – 50% | 15% – 45% (Varies significantly by product) | 10% – 20% (Generally lower due to low course prices) | 25% (On All Access Passes) |
| Conversion | Medium to High (High commission compensates for potentially lower volume, products are high-value) | Medium (Audience needs specific credentials/skills) | High (High volume due to low price point and discounts) | Medium (Appeals to a specific, premium-seeking audience) |
| Marketing Materials | High Quality (Banners, Swipes, Retargeting) | High Quality (Banners, Text Links) | High Quality (Deep links, Banners, Widget Builder) | High Quality (Video Clips, Banners, Text Links) |
