About Palmetto State Armory (PSA)

Palmetto State Armory (PSA) is an American firearms manufacturer and retailer founded in 2008 and based in Columbia, South Carolina.

The company is named after South Carolina’s official nickname, “The Palmetto State.” PSA is known for its extensive product line, including its own brand of AR-15 rifles and pistols, AKM-style rifles, handguns (like the PSA Dagger), and various firearm components.

The company operates both online and through several retail locations in South Carolina, Georgia, and North Carolina. Their stated mission is to maximize freedom by selling firearms to law-abiding Americans at competitive prices, driving high-order volumes.

Palmetto State Armory Affiliate Program Overview

The Palmetto State Armory Affiliate Program allows bloggers, content creators, and influencers to earn commissions by promoting PSA’s wide range of firearms, accessories, ammunition, and tactical gear.

The program is free to join and is generally managed through an established affiliate network (like AvantLink or sometimes mentioned on FlexOffers). It provides affiliates with the tools needed to track performance and earn commissions on qualifying sales.

Factor Details
Industry Firearms, Outdoor Sports, Tactical Gear, Hunting
Product Type Rifles, Handguns, Shotguns, Ammunition, AR/AK Parts, Optics, Accessories, Tactical Clothing
Affiliate Program Type Cost Per Sale (CPS)

Palmetto State Armory Affiliate Program Offers

The program provides affiliates with various resources and defines the terms for earning commissions, including the duration of the tracking cookie, the types of promotional methods allowed, and geographic constraints.

Factor Details
Promotional Materials Banners, Text Links, Product Feeds, Updated Daily Deals, Exclusive Specials
Affiliate Cookie Duration 30 days (Varies; some sources mention 7 or 15 days, but PSA’s official page mentions 30 days for content partners)
Accepted Traffic Source Websites, Blogs, YouTube channels, Social Media platforms (with guidance on navigating volatile channels)
Accepted Countries Primarily United States (Given the nature of the products and US-specific laws)
Explicit Content Not specified, but due to the subject matter (firearms), content must comply with all local, state, and federal firearms laws and platform regulations (e.g., social media).
Religious or political content The brand itself has been noted for marketing tied to political and cultural themes (e.g., Gadsden flag, “Let’s Go Brandon”), suggesting some affiliation with political/pro-Second Amendment content may be acceptable, but affiliates should exercise caution and ensure compliance with the program’s terms and relevant platform policies.

Palmetto State Armory Affiliate Commissions & Payments

The commission structure for Palmetto State Armory is competitive within the firearms niche, and payment processing is handled through the affiliate network.

Factor Details
MLM No (It is a standard affiliate marketing program)
Commission Rate 5% for content partners on ALL products; Up to 3% for coupon/loyalty partners (Rates can vary based on partnership and network, with some sources mentioning 2.4% or 3%)
Commission Structure Percentage of the sale amount
Payout Frequency Monthly (For the previous month’s earnings)
Payout Methods Direct to bank account (via the affiliate network, e.g., AvantLink), Wire Transfer, Check, Bank Transfer, International ACH, PayPal (Method depends on the affiliate network)
Minimum Payout Varies by network (e.g., AvantLink minimums apply)

Suitable Affiliates for Palmetto State Armory Affiliate

The Palmetto State Armory affiliate program is best suited for individuals and entities that create content focused on firearms, tactical gear, hunting, and outdoor sports. Success depends on having an engaged audience interested in these specific products.

Affiliate Type Suitability Notes
Bloggers High Ideal for reviewing products, providing build guides (AR-15 kits, etc.), and comparing gear.
TikTokers Moderate/High Suitable if content complies strictly with TikTok’s strict policies on firearms and weapons, focusing on safe, legal accessories or general outdoor use where permitted.
KOC (Key Opinion Consumers) High Great for providing honest, practical reviews and demonstrations to peers.
KOL (Key Opinion Leaders) High Experts in the field whose recommendations carry significant weight with firearm enthusiasts.
Influencers High Those with large, dedicated followings in the firearms, shooting, and tactical niches.
YouTubers High Excellent for visual content like product reviews, shooting demonstrations, range videos, and assembly tutorials (subject to YouTube’s content policies).
Video editors Low (Directly) Suitable only if they run their own content platform showcasing their editing work on related topics.
Livestreamers High Good for real-time engagement, Q&A, and live product unboxings or range sessions (subject to streaming platform policies).

Palmetto State Armory Affiliate Software

Palmetto State Armory primarily uses a third-party affiliate network to manage its program.

Palmetto State Armory utilizes the affiliate management software provided by the third-party network AvantLink. They explicitly mention partnering with AvantLink to provide a full suite of high-conversion tools and robust reporting. They also state having a dedicated in-house affiliate management team to support partners, which works in tandem with the AvantLink platform.

3 Alternatives for Palmetto State Armory Affiliate Program

Alternatives often come from other major retailers and manufacturers in the firearms, tactical, and outdoor gear industries. Three comparable programs include Brownells, Primary Arms, and Cabela’s (or Bass Pro Shops).

Comparison Table

Factors Palmetto State Armory Brownells Primary Arms Cabela’s (or Bass Pro Shops)
Average Bill $300+ High (Due to specialized gunsmithing/parts) High (Specialty optics/gear) Moderate/High (Wide range of general outdoor gear)
Entry Fees None (Free to join via AvantLink) None (Free to join) None (Free to join via AvantLink) None (Free to join)
Withdrawal Threshold Varies (Based on AvantLink minimums) Varies (Based on network minimums) Varies (Based on AvantLink minimums) Varies (Based on network minimums)
Payment Frequency Monthly Monthly Monthly Monthly
Commission 5% (Content Partners) 2.5% – 7% (Varies by product type) Up to 10% (Competitive rate) Up to 5%
Cookie Duration 30 days 30 days 30 days 14 days
Marketing Materials Banners, Text Links, Product Feeds, Daily Deals Banners, Text Links, Product Feeds, Seasonal/Exclusive Offers Creative Assets, Promotional Tools, Real-Time Reporting Banners, Text Links, Coupons