Puma is a globally recognized sportswear brand famous for their innovative designs and high-quality athletic products. They are trusted by athletes and fashion fans for their iconic footwear, apparel, and accessories.
If you’re a content creator, influencer, or marketer in the fashion and sports niche, you can join the Puma affiliate program to earn commissions by promoting their products. In this article, you’ll discover how to join the program, the benefits affiliates enjoy, and tips to boost your earnings as a Puma affiliate.
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Overview of Puma
Puma is a German-based multinational company and the third-largest sportswear manufacturer worldwide. They offer a diverse range of footwear, apparel, and accessories, including running shoes, training gear, and casual sneakers for all ages and lifestyles.
Puma has collaborated with world-class athletes, teams, and designers to create iconic products and expand their reach. The brand has partnered with stars like Usain Bolt, Neymar Jr., and Rihanna to bring fresh, trend-setting collections to their fans.
The company has operated in more than 120 countries and is supported by a strong retail network and online stores. They continue to be a top choice for athletes and everyday consumers alike who seek performance, comfort, and bold, expressive style.
Overview of the Puma Affiliate Program

The Puma affiliate program is ideal for fitness enthusiasts, fashion bloggers, and social media influencers who want to promote high-quality sportswear. If you have an audience interested in athletic gear or trendy apparel, this program offers a great way to earn commissions.
The brand partners with the reliable CJ Affiliate network to run and manage their affiliate program. Once you’re approved for the program, you’ll gain access to a selection of promotional tools to start sharing Puma’s products with your audience.
However, this program is only available in the U.S. This means your referrals must come from within the country, or you won’t earn any commissions.
Puma Affiliate Program: Commission and Payment Details
Puma will pay you a 5% commission for each successful order you generate. The more sales you drive, the more total commission you can earn.
The cookie period starts when a customer clicks your affiliate link and stays active for 14 days. This means you’ll earn commissions on any qualifying sales made within that timeframe.
CJ Affiliate handles all commission payments for the Puma affiliate program. You’ll receive your payouts on a monthly basis via Payoneer.
Puma Affiliate Program: Benefits & Drawbacks
Before joining the Puma affiliate program, let’s carefully review these pros and cons to see if it’s a good fit for you.
Pros | Cons |
Well-recognized brand | Geographical restrictions (U.S. market only) |
Diverse product range | |
Exclusive offers available |
One of the biggest advantages of the Puma affiliate program is their diverse product range. You can choose from a broad range of Puma’s athletic gear, casual sneakers, and lifestyle apparel to recommend products that best match your audience’s interests and needs.
Puma also provides a range of exclusive partner campaigns and affiliate-only offers. You can reach out to their affiliate manager to request access and highlight these offers in your promotions to attract more audience.
On the downside, the program is only available to affiliates targeting the U.S. market. This restriction can be a challenge for affiliates with global audiences looking to expand their reach.
Five Easy Steps to Join the Puma Affiliate Program
Follow these five easy steps to join the Puma affiliate program and start promoting today.
Step 1: Create a CJ Affiliate Account
Visit the CJ Affiliate website and create an account by providing your personal and website details. If you already have one, simply log in.
Step 2: Apply to the Puma Affiliate Program
Search for Puma in the CJ Affiliate marketplace. Review the program details and complete your application, explaining how you plan to promote Puma products.
Step 3: Wait for program approval
Puma’s affiliate team will review your application to see if you meet the qualifications for joining their program. You’ll receive an email notification once your application is approved.
Step 4: Access your affiliate tools
After being approved as their affiliate, you can access the CJ affiliate dashboard to find your unique referral links, banners, and other marketing materials.
Step 5: Promote Puma and earn commissions
Use the provided tools to share Puma products with your audience via your website, blog, or social media channels. Track your clicks and sales through the CJ dashboard and earn commissions on qualifying purchases.
Effective Tips to Become A Successful Puma Affiliate
You can start by creating unboxing content featuring your latest Puma sneakers. You should share your genuine first impressions of the packaging and design, then follow up with a quick try-on to show how the sneakers look and feel on foot. This type of content helps build trust with your audience and gives them an authentic, up-close look at the product before they buy.
Next, “What’s in My Gym Bag” is a great content idea to attract your audience. You can walk through your go-to workout essentials and show Puma gear like shoes, apparel, and accessories. Then, you can share why you chose those items to make your content feel authentic and give your followers a reason to explore your recommended products.
Lastly, promoting your affiliate links across multiple channels is key to expanding your reach. You can place affiliate links on your blogs, social media platforms, email newsletters, and videos to connect with a broader audience.
Is the Puma Affiliate Program Worth Joining?
If you’re a content creator, influencer, or marketer in the fashion, fitness, or lifestyle space, the Puma affiliate program can be a great option to monetize your platform. With their strong reputation and wide product range, promoting their items will be easier, as many people already recognize and trust the brand.
However, remember that the program is currently only available to U.S.-based traffic, and commission rates are on the lower side. Still, if you are a Puma fan or your followers trust your style picks, it can be a great way to earn commission by recommending products you love.
FAQs
Who should join the program?
The Puma affiliate program is ideal for bloggers, influencers, and website owners in the sportswear, athletic gear, or lifestyle fashion niche, especially those targeting the U.S. market.
Is there a fee for joining the program?
No, joining the Puma affiliate program through CJ Affiliate is free. All you need to do is create a CJ account and register for the program.
Are there any minimum requirements to become an affiliate?
The program is only available to affiliates targeting the U.S. market. That means you need to have an audience based in the United States to join the Puma affiliate program.
Can this program be combined with other affiliate programs?
Yes, the Puma affiliate program can be run alongside other affiliate programs. By doing so, affiliates can increase their earnings by sharing a wider selection of products with their audience.
What are their best alternatives?
Nike and Adidas are two of the best alternatives to the Puma affiliate program.
Nike is a globally recognized athletic gear brand known for their innovative athletic shoes, apparel, and accessories. They give affiliate marketers the opportunity to promote a wide range of products that appeal to both sports and lifestyle audiences.
Adidas is another trusted name in sportswear, offering everything from performance gear to trendy streetwear. They allow affiliates to promote a diverse catalog to audiences who value both function and style