About Ruggable

Ruggable is a home decor brand best known for its machine-washable rugs. Founded in 2008 by Jeneva Bell, the company created a patented two-piece system consisting of a decorative, interchangeable, and water-resistant Rug Cover and a non-slip Rug Pad.

This design revolutionized the rug market by offering a practical, durable, and stylish solution for homes with pets, children, and high-traffic areas, as the cover can be easily removed and washed in a standard home washing machine. Ruggable has since expanded its product line to include runners, doormats, bath mats, and more.

Ruggable Affiliate Program Overview

The Ruggable Affiliate Program allows publishers and content creators to earn commissions by promoting their line of innovative, machine-washable home goods. Affiliates benefit from promoting a unique and popular product in the home decor niche that solves a common household problem.

Category Details
Industry Home Decor, Furniture & Homeware
Product Type Physical Products (Rugs, Doormats, Bath Mats, etc.)
Affiliate Program Type Cost Per Sale (CPS) / Single-Tier Commission

Ruggable Affiliate Program Offers

The program provides affiliates with the resources and incentives needed to promote the brand effectively. Key details about the program’s offerings and policies often depend on the affiliate network and geographic region, so the details below reflect common, advertised terms.

Factor Details
Promotional Materials High-quality assets, including Image banners, Text links, SmartLinks, fully optimized product feeds, and exclusive offers/promotions.
Affiliate Cookie Duration Varies, commonly cited as 7 to 30 days.
Accepted Traffic Source Link and banner advertisements, Social media advertisements. Generally accepts blogs, content sites, and social media platforms.
Accepted Countries Primarily USA and Canada, with separate programs for regions like the UK and EU.
Explicit Content Not Accepted (Typically prohibited as per standard network terms).
Religious or political content Not Accepted (Typically prohibited as per standard network terms).

Ruggable Affiliate Commissions & Payments

The Ruggable affiliate program operates on a standard Cost Per Sale model, offering a percentage commission on sales generated through an affiliate’s unique link.

Factor Details
MLM (Multi-Level Marketing) No. It is a single-tier affiliate program.
Commission Rate Varies, commonly cited as 3% to 6% per sale.
Commission Structure Percentage-based, fixed commission on the sale price (excluding shipping/tax). Average Order Value (AOV) is often high (e.g., ~$225 to €300), which can lead to solid earnings per conversion.
Payout Frequency Monthly.
Payout Methods Varies by network, commonly PayPal or Direct Deposit.
Minimum Payout Varies by network, sometimes No minimum payout or as per the network’s standard (e.g., $10-$50).

Suitable Affiliates for Ruggable Affiliate

The Ruggable affiliate program is highly suitable for content creators and publishers in the home and lifestyle space. The product’s visual nature and problem-solving utility (washability) make it an excellent fit for visual and educational platforms.

Affiliate Type Suitability Rationale
Bloggers High Excellent for home decor, interior design, pet-owner, and parenting blogs (review guides, room makeovers, “best-of” lists).
TikTokers High Great for short, engaging videos showcasing the product’s washability, installation, and style in a home environment.
KOC (Key Opinion Consumer) High Authentic endorsements from everyday users resonate well with home goods purchases.
KOL (Key Opinion Leader) High Ideal for established interior designers, home stylists, and lifestyle experts with large, trusting audiences.
Influencers High Particularly lifestyle and home decor Instagram/Pinterest influencers who can visually integrate the rugs into their feed.
YouTubers High Perfect for home tours, room makeovers, “cleaning hacks,” and detailed product review videos.
Video editors Low/Indirect Not a primary fit, but their skills are essential to the success of high-level TikTokers and YouTubers promoting the product.
Livestreamers Medium Could work for live home redecoration streams or Q&A sessions focused on interior design/pet-friendly solutions.

Ruggable Affiliate Software

Ruggable utilizes established, third-party affiliate management networks rather than an in-house software solution for their main program.

They are known to manage their affiliate program through major platforms such as:

  • CJ Affiliate (formerly Commission Junction)
  • FlexOffers
  • Awin (especially for non-US regions like the UK/Europe)

They also use tools like AspireIQ for their influencer/creator management and outreach.

3 Alternatives for Ruggable Affiliate Program

Here are three alternatives in the home and lifestyle niche that offer affiliate programs, along with a comparison.

Comparison Factor Ruggable Affiliate Wayfair Affiliate Lovesac Affiliate Home Depot Affiliate
Average Bill High (>$200) Medium to High (Varies widely by product) Very High (>$1,000 for Sactionals) Medium to High (Varies widely by product)
Entry Fees None (Free to join) None (Free to join) None (Free to join) None (Free to join)
Withdrawal Threshold Varies by Network ($0 – $50) Varies by Network ($50 for some) Varies by Network ($50 for some) Varies by Network ($50 for some)
Payment Frequency Monthly Monthly Monthly Monthly
Commission 3% – 6% per sale Varies, often 4% – 5% Varies, often 3% – 6% Varies, often 3% – 8%
Conversion Strong (Unique, problem-solving product) High (Brand recognition, massive selection) Medium (High price point, niche appeal) Strong (Brand recognition, essential products)
Marketing Materials Banners, Text Links, Exclusive Promos, Product Feed Banners, Text Links, Deep Linking Banners, Text Links, Product Feed Banners, Text Links, Promotional Offers